Devry Proj 592 Quiz 6

Devry Proj 592 Quiz 6
DeVry Proj 592 quiz 6 – Updated
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Question 1.Question :(TCO B) Using the network below and the additional information provided, find
(a) the crash cost per day per activity;
(b) which activities should be crashed to meet a project deadline of 12 days at minimum cost; and
(c) what the extra cost is to crash the project.
ActivityNormal TimeCrash TimeNormal CostCrash Cost
A53$300$600
B32$250$450
C64$400$500
D53$150$400
A.
Question 2.Question :(TCO E) The following information is ... Show more content on Helpwriting.net ...
It is behind schedule by 8 weeks; it was scheduled to be completed in 10 weeks. The sponsor is desperate to accomplish something on this project.
The budget is limited to the original amount, and all soft predecessors have already been removed. For each of the project above, choose an
appropriate schedule compression technique. Explain your choice. Question 5.Question :(TCO F) Given the following information, calculate the
CV, SV, CPI, and SPI for this project. Also provide recommendations to improve the project's performance if needed. Activity A: This activity is
60% complete, at a cost of $80,000. It is at the end of Week 5 of 8 and was projected to cost 200,000. Activity B: This activity is not started yet; it will
start in 2 weeks. It is planned to cost $400,000. Its costs to date are $0. Activity C: This activity is complete. It was completed in 6 weeks; it was
supposed to have been completed in 5 weeks. The original budget for this activity was $400,000; in the end, it cost $450,000. Activity D: This
activity is 75% complete with an original budget of $200,000. Costs to date are $65,000, and the project is at the beginning of Week 3 of

... Get more on HelpWriting.net ...

How Organizations May Improve Strategic Marketing Activities
Proposals on How Organization may Improve its Strategic Marketing Activities
Although Apple is creating miracles by constantly innovating and vigorously following its state–of–the–art marketing strategy, but there are always
chances of improvement. Apple must provide value for the customers because competitors and market trends keep on changing. Apple has to stay alert
because if it misses any single minute opportunity within the market, the rivals may take advantage of it. Today, the markets evolve on a daily basis
because a tiny aspect of a product, service or technology could revamp the brand and transform the market. In such a case, providing extra value to the
existing customers, who are loyal and the new potential customers ... Show more content on Helpwriting.net ...
The reason for doing so is that Apple 's products and concepts could be copied by its competitors, and they could introduce something with novelty that
might create a risk of luring away Apple 's customers. To avoid such a situation, Apple must constantly innovate.
Opening more Apple retail stores could be another proposal for improvements in strategic marketing activities. When Apple would have increased
presence in the market, then people would get to know more about the brand, its technology and would also be attracted to buy its products more.
Also, Apple should focus on price differentiation because if Apple has to emphasize on the acquisition of new customers then they would look for
options. Differentiation in pricing and more availability of the products to the target market would be a viable solution for attaining a larger share of
the market. Additionally, the product range would become more attractive in the emerging markets because Apple can direct its marketing activities
towards these markets as well. Diversifying the prices and entering into emerging markets would minimize the risks and produce more opportunities of
gaining bigger global market share. For that matter, Apple would have to explore newer retail channels, as mentioned earlier.
Apple is a strong company that has to sustain its brand image after Steve Jobs because it was the one who fundamentally changed the company and the
market. Nowadays, the company is hit with

Company Analysis : Hmt Electric
Currently, the construction industry in Southern California is booming. However, this positive trend is not going to last forever as we've previously
seen during the 2008 economic meltdown. Given this, analyzing the value chain and determining activities in need of an overhaul may help to allow
HMT Electric to continue growing even through any upcoming economic downturn. I work for HMT Electric, a 10–year–old electrical contractor in
San Diego, California. As the company hits its 10–year milestone, the executives are beginning to examine areas of the value chain that could
contribute to becoming a more competitive company through a few tweaks. It was just about 1 year ago that HMT Electric began applying any focus
whatsoever to its value... Show more content on Helpwriting.net ...
The executives quickly realized that these tasks needed to be broken up and delegated to various individuals throughout the warehouse department.
After this minor adjustment and some basic training, the department ran significantly more efficient ultimately saving the company money on labor,
material, and material handling as this is now being managed by one person with that sole responsibility. This adjustment took only a few weeks to
implement with very little added expense but managed to produce a significant return for the minor investment made. The Operations activity is best
defined as the in–field operations and services provided by electricians and in–field crews. The operations activity is one in which the company is
always working to develop new motivational tactics and installation techniques to improve efficiencies in the field. Ultimately, this is the single activity
with the most contribution to the value chain. If the field crews and field installations lose efficiency, it has a direct negative impact to the rest of the
value chain. Hence the reason why this is the area that the company spends much of their resources working to improve. The Outbound Logistics
activity is made up of the project management group. The project managers are responsible for making sure that schedules are made to maintain an
appropriate drive in efficiency, manage project budgets, and

Marketing Activity 4
Activity #12 – Questions
1. Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect
quality? I looked at the definition of product and it is very short and boring. I think it is defined this way because so many people have their own
meaning of the term and how it works. I think it affects the quality a great deal. If the definition is not intriguing to viewers and customers it does not
draw people in.
2. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact
the marketing strategy? 1. Maintenance people are always going to need things repaired. Some people cannot repair things themselves or do not have
the time. This will keep job for people and equipment being bought. 2. Materials people are going to always have a need for raw materials. People
will need to produce these items keeping the market moving. 3. Clothing people are always in need of clothing through the season changes as well as
the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are always upgrading and getting a new version. 5. Furniture
styles are always changing on these items keeping stylist, builders, and manufactures in business.
3. What are the three different levels of product innovation? Which is most common? Can a business survive long term with only continuous
innovation? Why or

How Social Media Marketing Activities Essay
7 Ways to Track Your Social Media Marketing Activities
When is your targeted audience the most active?
Which social media networks drive more traffics towards your site?
Which social media turned how many numbers of site visitors into leads?
These are a few questions you need to have the right answers to, so that you invest your precious time and efforts in the right social media network
with the right social media marketing approach.
You need social media analytical tools that give visitors metrics that help you with substantial data on your marketing success or failure. It is possible
if and only if you track the performance of your marketing strategy that you're using in your social media marketing campaigns that can improvise on
what keeps and discard those which aren't working for your site.
So, are you ready to track your social media marketing effects? Do you know, which are the right metrics for your social media campaigns? Tracking
social media activities offer you all the answer you're looking for and assist you to attract a high–quality performance, communicate with your
audience more effectively and deliver content that resounds with your audience.
Why should you listen to me?
Nowadays, social media hold a place alongside broadcast and print as a major, essential brand's product and service channel for your businesses. As
such, nowadays social media should be held to the same standards as those marketing channels that contribute a lot more to your bottom line

A Proposed Communication Strategy Throughout The...
6. A proposed communication strategy throughout the implementation of the marketing activities. Your communication strategy should ensure that all
team members are kept informed of each other'sactivities.
п‚§Draft an email, formal letter or other written response: since the involved stakeholders of this project are from both internal and external consultants
and experts, emails, business letters and correspondences are the best and efficient way to convey and deliver the required business messages and
information among them. There is some special requirement during the communication process that all the emails and business letters should be copied
to all the involved stakeholders to ensure all the parties receive the important business information and decisions.
п‚§Organize a meeting: in case of any business requirements a formal meeting should be arranged and conducted to ensure the critical business
decisions are made during the meeting. It is recommended all the invited meeting participants should attend the meeting and all the decisions should be
made during the meeting conduction. In addition all the inquiries and confusion should be brought up to the meeting and ensure all the discussion are
transparent and thorough. After the meeting conduction detailed and accurate meeting minutes will be distributed all the participants and those absent.
п‚§Use text messaging or other mobile telephone communication: While implementing our strategy we will need to be very active in

How Effective Marketing, Financial and Human Resource...
This essay will be examining how Fitness First uses marketing, finance and human resource management to continually be an effective and sustainable
sports organisation. Fitness First is the largest gym, health and fitness group in the world with more than 1.5 million members and over 550 fitness
clubs. (www.fitnessfirst.co.uk, 2009) The Chartered Institute ofMarketing defines marketing as "...the management process which identifies, anticipates
and supplies customer requirements efficiently and profitably. Ace (2001:2)
The first part of this essay will focus on the 'four P's' of the marketing mix in relation to implementations taken by Fitness First in these areas. The four
P's of the marketing mix are product, place and promotion. ... Show more content on Helpwriting.net ...
They state that diversity within the workforce is one of the main factors which lead and continue to lead to success. Shaw (1998:12) explains the
importance of maintaining customer satisfaction and loyalty, "Care passionately for your customers and then they will care for you." To do this,
organisations like Fitness First need to understand their customer's fully. "Studying customer's habits can be illuminating and profitable." Shaw
(1998:13) Fitness First look for staff who are committed and passionate towards their work and this will need an effective recruitment and selection
procedure. Recruitment policies need to be clear for the applicants so that they are certain they feel this role is for them. "A recruitment policy is
simply a statement of intent on the part of an organisation; it outlines the approach everyone is expected to adopt the standards they should achieve
in carrying out an organisation's business." Foot and Hook (2008:145) This helps the workforce to be part of a team and for everyone to have a full
understanding on the organisation's goals and objectives. A successful recruitment campaign will lure many suitably qualified applicants for the job
vacancy. Fitness First use an application form for applicants to apply for a vacancy, the successful applicants will then be interviewed face–to face and
this is the final stage of the selection

Exploring The Potential Of Different Marketing Techniques...
Abstract
1.0 Introduction
2.0 Discussion
2.1 Targeting and Personalisation 2.2 Revolutionary impact
2.3 Innovation
3.0 Summary and conclusion
4.0 Bibliography
5.0 References
Abstract
The purpose of undertaking this study is to explore the potential of different marketing techniques on the use of technology and traditional marketing
methods and to publish a comprehensive debate, which explores the benefits, limits and risks of both marketing approaches for increasing awareness of
the marketing activities of organisations.
1.0 Introduction
Marketing is crucial for any organisation to create awareness and to communicate itself to its consumers, and now is even more important more than
ever as there are an increasing amount of new businesses ... Show more content on Helpwriting.net ...
Unfortunately, even though technology is increasing, not everyone has access to the World Wide Web, in fact around 40% of the world population has
Internet connection to this day, but anyone with a mail service, television, newspaper or radio can learn about your services or products. Also through
many forms of traditional advertising you can achieve personalisation, which is key to attracting customers. Print advertising is seen as one of the most
traditional ways of attracting new customers. You can purchase adverts in newspapers and magazine's on a local or national scale, and also have the
ability to target readers of specific publications related to your industry. Another method is communicating through direct mail, once information of
both customers and potential customers have been collected in the database, companies have the chance to send them direct mail. Direct mail allows
you to target individuals with specific messages and most importantly, that are tailored to them, whilst also keeping your company image in their minds
on a regular basis, offering discount codes and latest offers. A recent form of marketing is guerilla advertising; this technique focuses on low–cost

Amazon Digital Marketing Activities And Global Market...
Name
Course
Institution
Date
Amazon Digital Marketing Activities
Executive Summary
In this report, Amazon has been found to be on the forefront towards exploiting market opportunities created by digital technologies. The company has
resourcefully applied innovative digital technology to provide flexible merchandising, as well as personalized marketing services. Through the use of
digital marketing technology, Amazon has been able to establish, maintain and strengthen a long term competitive advantage within its industry and
beyond. As recommended in this report, the company needs to focus on steady improvement on its digital technology infrastructure based on the
market environment trends, which include investing more in research and development.
Introduction
The global marketplace is changing at an unprecedented pace. Driven by the evolving technologies, business organizations should be on the lookout,
or else their competitive advantages might be surpassed within a blink of an eye. This report has comprehensively discussed the digital marketing
activities executed by Amazon Corporation, a company that is well recognized globally for leading others in the area of e–commerce. In addition, this
report has also evaluated the effectiveness of the company's digital marketing activities with respect to their impact on its competitive advantage, after
which recommendations are also proposed.
The Company Background
Amazon Corporation is a US–based e–commerce company that was

Quantitative Techniques Used By Marketing Costing, Time...
Abstract– In today's competitive world, apart from a few isolated cases (e.g. luxury goods), the selling price of a product is predefined by the market
because customers are not willing to pay more than a certain amount of money for the product. Hence cost is one of the most influential factors in the
outcome of a product or service. Hence over the past years different costing techniques are evolved such as operation based approach, case based,
break down approach, feature based costing, Activity based costing, time–driven activity based costing etc. These techniques are classified based on
techniques with similar features. They are mainly classified into qualitative techniques and quantitative techniques. Qualitative cost estimation
techniques are based on a comparison analysis of a new product with the products that have been manufactured previously in order to identify the
similarities in the new one. Whereas the quantitative techniques are based on a detailed analysis of a product design, its features, and corresponding
manufacturing processes. Therefore quantitative techniques are more preferred. Time–driven activity based costing is a relatively new tool based on
quantitative technique.
This article provides a comprehensive literature review of Time–Driven Activity Based Costing (TDABC), which is used to improve the cost allocation
to products in manufacturing industry. This paper presents evolution of costing techniques and TDABC. It also gives detailed description

The Effect of Work Design on Other Organisational...
The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc.
Work Design is closely related to operations management and within this is will have the greatest effect on production, which is an operations function,
rather than finance, human resources or marketing which are separate business functions.
Production
Productivity has been generally defined as a ratio of a measure of output to a measure of some or all of the resources used to produce this output. The
effect of work design on production will be within the employees involved in producing the goods for a company and the ways to increase their
output. Some of these ways will be through job ... Show more content on Helpwriting.net ...
The motivation factors according to Herzberg that will affect production and production workers are; the achievement of employees and the recognition
for achievement. An employee's interest in the task, their responsibility for an enlarged task and their potential growth and advancement within a
business.
Finance
The affect on finance of introducing a work design system will be from the compensation. Compensation is a motivation factor and this will affect
finance because the finance department will be the ones who have to organise and deliver the compensation. Compensation is an incentive system and
incentive systems can involve a lot of paperwork. Working out the specific wages for employees is going to be more difficult in an output В– based
system than under time В– based systems where it was all set, because the output has to be measured and the work standards have to be set. So work
design will increase the workload for the finance department. From a purely monetary point of view work design will bring in more money to a
business. This is because the goal is to increase worker output and if successful then a business will be more efficient with no implementation costs.
Human Resources
Work design is a behavioural initiative so human resources will be involved in implementation and ongoing analysis of the employees. Work design is
essentially a human resources function

In View to the dynamic nature of the environment, to what...
A firm's aim is to survive and grow. Marketing helps achieve this through marketing activities, for example the process of market segmentation leads to
the identification of a suitable target market. This identification means firms can manipulate a series of controllable factors– price, place, promotion
and product, otherwise known as the marketing mix to produce a positive response in their target market. However a firm must also take into account
the marketing environment; these are factors outside the firm's control. These can influence a firm's relationship with their target market; ignoring
them can have disastrous consequences.
This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects ... Show more content on Helpwriting.net ...
Marketing activities do not take place in a vacuum, and in developing the marketing mix the marketing environment must be taken into account. There
may be legal/morale restrictions on advertising, for example cigarette companies are governed by huge restrictions on advertising their product, so
they must find legal and morale ways of gaining consumer awareness. Also certain products have to pass health and safety standards, especially
children's toys. In order to do this the design may have to be changed slightly, possibly moving away from the aim of consumer satisfaction. This
suggests that it may be difficult and sometimes impossible to maintain the aim of consumer satisfaction, as there may be external factors prohibiting it.
However it is the consumer who will inevitably decide the fate of a company, so a firm would do well to conduct its marketing activities as best it can
with the consumer central and maintain a close and watchful eye on the dynamic nature of the macroenviroment and microenviroment.
The marketing strategy should be tailored around the firm's target market; if this were not the case marketing would be then less successful. Each
aspect of the marketing mix would need to be formulated with the target market (consumer) in mind. For example the design of the product would
need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need to have it and buy a competitor's product. The
price of

Marketing Activities, Tools And Strategies
Founded less than 2 years ago with a small band of 30 exceptionally talented young people, the "Never Settle" motto of the Chinese startup company
called Oneplus popped into the headlines of tech magazines by creating an amazing "flagship killer" handset dubbed – Oneplus One. Few even heard of
its name back then and now, you will find long queues like that of Apple and Samsung, such that it had to create an invite system, amping up the
demand and a whole new secondary market of reselling invites. How did it manage to sell over 1 million sets in just 18 months, with a gross revenue
of $300 million (as of 2014) and serving over 35 countries including whole of Europe with almost no marketing budget? The powerhouse behind its
galloping growth lies in its effective marketing and risk control and this essay will discuss the key marketing activities, tools and strategies a company
uses to build its repute, and in this context, as a premium smartphone manufacturer.
According to AMA (2013), Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large. It manages conveying the right item, to the right individuals
at the right cost and at the ideal time.
Marketing is the link that connect customers with the organisation as it is the only department who knows the holistic nature of customers through it
activity, such as market research.

Marketing Activities by Redbull
Course: International Marketing
Date: 29.04.2008
"If we don't create the market, it doesn't exist. We don't bring the product to the consumer; we bring consumers to the product."
Red Bull Co–founder Dietrich Mateschitz
Executive Summary
This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand.
Through comparing Red Bull's position within these two nations we intend to define the differences in the marketing and branding strategy of the
product within the European and Asian markets. Factors which will be studied include the differences in UK and Thai marketing activities, DEPEST
factors of both nations, market analysis', and a look into ... Show more content on Helpwriting.net ...
DEPEST–factors |8 |
|1.1 Thailand |8 |
|1.1.1 Demographic |8 |
|1.1.2 Economic |8 |
|1.1.3 Political/ Regulatory |9 |
|1.1.4 Ecological/ Ethical |9 |
|1.1.5 Socio–cultural |9 |
|1.1.6 Technological |9 |
|1.2 United Kingdom |9 |
|1.2.1 Demographic |9 |
|1.2.2

Marketing Activities Of The Non Governmental Organisation
CHARITY NAME:ENABLE SCOTLAND
REGISTERED CHARITY NUMBER: SC009024
CHARITY TYPE:NON GOVERMENTAL ORGANISATION
This essay will firstly critically analyse the marketing activities of the non–governmental organisation ENABLE Scotland, which is Scotland's leading
charity for children and adults with learning disabilities (ENABLE Scotland, 2015). This will be achieved through the use of various business models
such as SWOT, PESTLE and STP. The information researched and discussed in depth in the first half of this essay will then be used to help develop a
one year marketing plan which will then aid the organisation in reaching its main goals and objectives. With around 120,000 people in Scotland
suffering with learning disabilities ENABLE Scotland strives to help and encourage every person to be able to have the choice to control and live the
life that they wish to. The charities vision and mission statements are listed below.
Vision Statement 'Every person who has a learning disability will have the choice and control to live the life they choose'
Mission Statement 'We will campaign with our members to improve the lives of people who live with learning disabilities. We will work with our
customers to create personalised services that reflect our values and enable customers to achieve their goals.' (ENABLE Scotland, 2015)
The charity has three main objectives which are to ensure that people who suffer from disability receive the same opportunities in life as

The International Marketing Activities of Burberry and Diageo
Compare and contrast the international marketing activities of
Burberry and Diageo.
Burberry is a distinctive luxury brand with international recognition and broad appeal. The company designs, sources, manufactures and distributes
high–quality apparel and accessories. Founded in
Basingstoke, England, in 1856, Burberry has a unique heritage associated with Great Britain and positions itself as the authentic
British lifestyle brand.
Since the arrival of a new management team commencing in 1997, it has been repositioning the Burberry brand in line with its luxury heritage. The
brand was positioned to broaden its appeal to new customers whilst aiming to retain its traditional clientele, building on widely recognised icons, such
... Show more content on Helpwriting.net ...
From the Burberry Prorsum range down to the accessories, Burberry has ensured three important dimensions in its product model.
Manufacturing and Sourcing:
Integral to the repositioning of Burberry in the late 1990's was the company's determination to ensure that is maintained full control over the
development, sourcing and manufacturing of the various collections. Product manufacturing is secured by a mix of internal and external
manufacturing facilities based in the England, Wales and the USA, producing clothing fot the Burberry London range such as rain jackets and polo
shits. Products made for the Burberry Prorsum range are supplied principally by Moroccan manufactures. Burberry has outsourced the quality control
management of the Thomas Burberry collection to a third party specialist.
Distribution Channels:
The Burberry retail chain is comprised of four distinct formats.
Located within the primary shopping locations in Burberry's most important national markets, flagship stores located in London,
Barcelona, New York and Tokyo. These stores sell the whole Burberry range serving as a showcase to the fashion media. Other smaller stores
(approx 300) based in smaller cities sale primarily the Burberry

London range for the average customer.
Marketing Communications:
There are three core stands to the Burberry communication model;
Advertising, Fashion shows and

Implement And Monitor Marketing Activities Essay
Implement and monitor marketing activities
Assessment Task 2: Project– Plan promotional activities
The family start–up business Chef Vending (Chef), LLC imports vending machines and commercial food and beverage equipment from Spain. At Chef
Vending we are determined to penetrate the vending industry with innovative, first to market, high quality vending machines. We are establishing our
own vending routes in the Southern and Central Victoria region and we are aiming to participate in the $321 billion food and beverage industry by
supplying high–quality innovative equipment. Our main target customers will be the medium to large sized restaurants and hospitality groups with
their main kitchens and cooking facilities in the business.
Chef's marketing objectives: At Chef we want to increase the sales to $3 million, improve the brand awareness from the current 30% to 50%, grow our
market share by 5% on an annual basis, target new customer segments to individual households and hotel chains, enter new domestic markets such as
entering the rural Victorian areas, improve the business participants and stakeholders' relationships and improve the customer relationships.
Performance targets to staff: reduce the customer complaints by 80% by the end of the financial year, improve customer satisfaction rate by 30% by
the end of the financial year, attend at least 3 staff professional development sessions or staff trainings on an annual basis, improve their product
knowledge by 100% and

Knorr Brake Company
This concludes my first week's internship at Knorr Brake Company LLC. I have accumulated 40 hours between Monday May 11th and Friday May
15th, each day of the workweek I worked eight hours. My first assignment was a request for bid (RFB), from the Chicago Transit Authority (CTA).
This RBF for an eight hundred line item spare parts contract includes firm fixed pricing valid for a period of three years. I am working with the
marketing team researching and logging data into the EXCEL bid work–up sheet. The data to be logged into the worksheet includes but is not limited
to; the customer account number, all recent previous sale prices to CTA, current costing, current material lead times. My detailed activities log as
follows; I first opened

Marketing Is A Key Activity For The Survival And Success...
Literature review
Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani &
Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today's economy,
distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).
Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome the
challenges of limited budget, lack of expertise, and positioning against larger competitors. Small businesses are not the same as big businesses and
therefore cannot be expected to have the same marketing resources. Competitive advantage often has to be sought from other sources and by other
means. Several models of marketing exist that provide guidelines for businesses to survive and grow. However, marketing theory that a large
organization uses cannot be generalized to a small business which has different characteristics and requirements. As a consequence, small firms are
moving from conventional marketing practices towards more affordable, interactive, and integrated marketing.
One of the most prevalent areas in which a small business has problems is marketing. This is due to the inability to employ a marketer to carry out
marketing activities for the business. The owner–manager has a significant impact on

A Formal Report About the Marketing Activities at Tesco:
A formal report about the marketing activities at Tesco:
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the
market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of ВЈ54 billion in 2010 and employing over 470,000 people . They
operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head
Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000
products including fresh foods at suitable ... Show more content on Helpwriting.net ...
The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the
efficiency of distribution and stocking activities, with needs being communicated almost in real time to the supplier.
5. Environmental Factors:
There has been an increased pressure on many companies and managers to acknowledge their responsibility to society, and act in a way which
benefits society overall (. The major societal issue threatening food retailers has been environmental issues, a key area for companies to act in a
socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 's corporate social responsibility is concerned with the
ways in which an organization exceeds the minimum obligations to stakeholders specified through regulation and corporate governance.
The government launch of a new strategy for sustainable consumption and production to cut waste, reduce consumption of resources and minimise
environmental damage. The latest legislation created a new tax on advertising highly processed and fatty foods. The so–called 'fat tax ' directly affected
the Tesco product ranges that have subsequently been adapted, affecting relationships with both suppliers and customers
6. Legislative Factors
Various government legislations and policies have a direct impact on

What Are the Specific Characteristics of the International...
International Marketing
What are the specific characteristics of the international marketing activities designed and implemented by small firms?
As defined Robert W. Rowden (Thunderbird International Business Review, March–April 2001), a small firm (with a maximum of 50 employees) is
centralized and personalized through management of an owner–manager. This type of organization provides some advantage such as proximity
between manager and employees because there is less hierarchy. Furthermore, internal information system is more simple than big companies, it allows
an efficient sharing of ideas and to have an adaptability to the market changes. Yet, a small company doesn 't have the multinational 's human and
financial resources to ... Show more content on Helpwriting.net ...
Commercial actions are realized by defining customer targets on which to focus. For SMEs, it may be also heavier actions. For example, the
recruitment of a new vendor or use a commercial agent in the targeted market.
On the marketing aspect, actions may include changes about mix marketing, except the distribution realized by the commercial:
– Product: develop a new offer, make changes about an existing product, marketing products from another supplier...
– Communication: make a new advert, insert advertisements in a magazine, create a new website according specific market factors.
– Price: adopt an aggressive strategy on a specific segment facing some competitors, fix the price on quality/expertise.
Once the actions are implemented, the company 's interest to survey their performance. The main advantage is the ability to adjust or stop an action if
the expected results are not there to avoid a dramatic failure.
An example to explain how a small company has succeeded: the company Monnalisa SPA in Italia. The boss, M. Piero Iacomoni explained that the
importance of the perspective of an entrepreneur it is based on the example of his own company, which has led a long process of internationalization
since its creation in 1968. Currently, Monnalisa employs 60 employees. The company sells 56 percent of its production in Italy and exports 44 percent
to 50 countries worldwide. Monnalisa makes 70 per cent of

Implement And Monitor Marketing Activities Essay
Part A: Develop a marketing strategies briefing and plan a team building activity
1.A brief overview of your company's Marketing Plan, including marketing objectives and performance targets to staff.
The family start–up business Chef Vending (Chef), LLC imports vending machines and commercial food and beverage equipment from Spain. At Chef
Vending we are determined to penetrate the vending industry with innovative, first to market, high quality vending machines. We are establishing our
own vending routes in the Southern and Central Victoria region and we are aiming to participate in the $321 billion food and beverage industry by
supplying high–quality innovative equipment. Our main target customers will be the medium to large sized restaurants and hospitality groups with
their main kitchens and cooking facilities in the business.
Chef's marketing objectives: At Chef we want to increase the sales to $3 million, improve the brand awareness from the current 30% to 50%, grow our
market share by 5% on an annual basis, target new customer segments to individual households and hotel chains, enter new domestic markets such as
entering the rural Victorian areas, improve the business participants and stakeholders' relationships and improve the customer relationships.
Performance targets to staff: reduce the customer complaints by 80% by the end of the financial year, improve customer

Implement And Monitor Marketing Activities
1. A brief overview of your company's Marketing Plan, including marketing objectives and performance targets to staff.
Executive Summary leeta lotion is a skin repair lotion which can absorb deeply to heal skin .Our unique moisturizing lotion helps to relieve the itch of
the dry skin which is suitable for all people. This product can be purchased in any department stored and drugstore.
Market Plan : Launching new product on upcoming season for dry skin
Company's marketing objectives: to increase the sales to $10,000 and improve the brand image by 15%.
Performance targets to staff: customer service skills need to be 20 %, customer complaint rates should be no more than 2%, and product knowledge
test needs to be 50%.
Company's Marketing Plan:
Leeta company's product strategies:
Product design to concern dry skin
Positioning this brand to be the leader of skin care product
Eliminate undesirable product such as hand cream which have lowest sale volume
Launch new product for dry skin
Leeta company's price strategies:
Penetration pricing by setting the low price to increase sale
Pricing different product with the same range
Bundle pricing by bundle one product with another product on cheaper price
Set premium pricing to get exclusive product
Leeta company's promotion strategies:
Advertising by using mass media to promote product
Sponsorship to promote

Bsbmkg414 Undertake Marketing Activities: Bar And...
BSBMKG414 Undertake marketing activities
Assessment Task 2: Plan marketing activities
VILLAGE PEOPLE HAWKER FOODHALL ON Brunswick Street (Bar and Restaurant)
Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the
company's activities.
Changes in technology: Workplaces are change of new and advance technology, technology inventions and improvements to be introduce. changes in
supplier prices: convince supplier that your intent in obtaining costing information is not to reduce their profit
Review and consider previous marketing activities as identified in the Marketing Plan. basic advertising development and distribution of general
promotional and ... Show more content on Helpwriting.net ...
With a focus on delivering the best value offers to it target of females aged 25 to 35 years of age and ultimately drive consumers directly into the
experience the firsthand.
A summary of the background to the campaign and expected outcomes.
With history a strategic brand partner brands in the US, To coincide with the launch of the Nissan Almera in 2013, Nissan made the bold move to go
where no car brand had gone before in Australia: daily deals. Expected outcomes is 8500 people entered to win the free Almera,
A summary of the promotional strategy undertaken, as well as its implementation.
Working closely with Nissan's marketing team; Living Social developed a fun and innovative opportunity for its members
A summary of the outcomes of the promotional activities.
The next step for consumers to be winning to actually go into a Nissan dealership and test drive, consumers who were committed to the brand were
qualified to win.
Your ideas for future promotional campaigns.

Value add services: Mouth to mouth to promoting our product and using social media for advertising as the same time , Put more customers service for
making value

Porter's Value Chain
2. a) The value chain
In order to determine the advantages of TMF in the competitive environment, Michael Porter's value chain is used. Porter states that this competitive
advantage can be obtained by lowering the production costs and add value to the products or services. The chain is divided into primary and support
activities. The primary activities add value directly to the organisation, where the support activities can add value indirectly to the company (Mind
Tools, n.d.).
Primary activities
Inbound logistics – The processes related to the storage, purchase, receiving and distributing of goods internally.
Operations – This process is basically the transformation from input to output. This is the process where the value is created, ... Show more content on
Helpwriting.net ...
To determine what organisational culture is present in the company, every member of themanagement team is scored according to the information.
Huib van Balen is leading the organisation in a personal way. As a CEO, he is operating towards the person organisation culture, as he launches friday
afternoon drink and lunch sessions, to receive input from his colleagues. This is not only for oriented to the employees, but also to the company itself,
because this input from the team, is reinforcing his ideas about TMF. Huib is aware of the strengths and weaknesses of his management team, which is
aiming at the person culture.
Cees van Balen is operating differently, due to the fact that he is leading a department. Cees is more focussed on the tasks and work hard. As a
result, they achieve to reach the highest staff turnover. However, his employees do not always feel involved in the process and decision making. This
is a result of Cees behaving like 'The Boss'. A preference in the power and task culture can be measured.
According to the given information (van Noord, 2014), This arises from a slight preference in role

final internship report
FINAL
INTERNSHIP
REPORT
Internship in Sustainable Development
Period: June through August 2011
Personnummer: 19840413–5389
September 9
2011
Author:
Clara Ruiz
INTRODUCTION
The following report describes the activities carried out during a 12week,
full–time
internship
at
the
INTER–AMERICAN

CEMENT
FEDERATION FICEM–APCAC. The document contains information about the organization and the responsibilities performed throughout the period
between June and August 2011. More than a plain account of tasks, the objective of this text is to reflect upon the experiences collected during the
internship from the perspective of a MSc student in
Sustainable Development.
The first part of the report offers an ... Show more content on Helpwriting.net ...
3. XXVIII TECHNICAL CONGRESS
As explained before, the Technical Congress is held on a yearly basis. It is a fixed date in the agenda of many production and technology managers
from member cement companies in the Iberian–American region and technology suppliers from all over the world. The event has two major purposes:
first, the exchange of best practices in production, quarry restoration, environmental stewardship, organizational health and safety and other technical
topics and sharing of state–of–the–art related technology. Second, to provide a marketplace for technology buyers and suppliers, creating attractive
business and networking opportunities.
As briefly stated above, my main responsibility was to take care of the trade exhibition that takes place within the framework of the Technical
Congress. The show room is one, if not the main, source of financing the event. Throughout the three months spent at the Federation I made contacts,
sold the exhibition spaces and sponsorship packages, coordinated the promotion material for the exhibitors, followed–up merchandise deliveries,
participant's
registrations,
programs
for
spouses, payments, the social agenda, the academic program (including paper call) and the congress' website.
Naturally, I

Business Activities And Marketing Activities
In this assignment I would like to discuss Lavender bakery locating in Malaysia.
Combining CafГ©, bakery and bistro in one store: Lavender flagship store not only provide bakery and fine dessert but also providing coffee and light
meal for the customers. The other stores are providing the most popular and suitable service and meals according to the location.
High–end atmosphere: by creating a sense of high–end atmosphere, customer can enjoy the environment in the store and feel more relax when chilling
and having meals there. The average item price can be set at a comparatively high range.
Network connection: The store is providing free Wi–Fi for the customer so that they can spend longer time in the store and to purchase more.
Innovation of new product: the store is keep innovating new types of food and bread for the customers in order to satisfy their desire of tasting new
and high quality food.
Review and consider previous marketing activities as identified in the Marketing Plan.
Distribute free sampling to attract customers: not quite effective as there's no focus for the promotion
Maintaining website, to provide more information to customers: not easily to search as the store can only be searched by

Marketing Activity And Business Activity Essay
1. Description of the Business Activity and Business Activity
Mission Statement: To educate the kids from Ngatea Primary School about a healthy lifestyle including healthy eating, exercise and a balanced lifestyle.
Company Description:
This year as a part of the Hauraki Plains College Year 12 Business Studies, we are creating and conducting a business that aims at targeting young
people and their wellbeing. We intend to educate the younger generation about healthy eating, and being active to promote healthy habits in the
younger generation, which can be carried through later into their life. Our aim is to conduct a classroom lesson with a practical element to a selected
syndicate along with lunch orders for the entire school.
Our aim is to teach the students about healthy lifestyles, and how you don't have to be strict and treat your body badly to be healthy. By doing this
we also hope to educate kids early about the risks of obesity on all aspects of their lifestyle. It benefits the students as they come out with a bit more
knowledge on these problems which affect our youth. The kids will come out aware of healthy and unhealthy food choices and how it is negative
overall, with no benefits.
An outline for the theoretical lesson will include a powerpoint with facts and important information on the topic, that we hope will be easy to
understand, but makes the kids understand how much sugar we consume on a daily basis. We also will include extracts of films which

Bsbmkg414 Undertake Marketing Activities
In this assignment I would like to discuss AL Entertainment which locates in Melbourne CBD.
Changes in technology: There are many high–tech camera, drone, decoration, accessories, etc in the market nowadays. AL Entertainment can achieve a
higher level of works or results if they keep themselves updated with the changes in technology.
Demographic trends: There are more and more Chinese or Asian immigrants in Australia. As an Asian established company which also dealing with
Australian local, it is certainly an advantage. They know what Australian need ... Show more content on Helpwriting.net ...
Peoples will search online when they need something. It is absolutely an advantage if the company has their information and profile online. Peoples can
reach them more easily.
Review and consider suitable marketing activities. The marketing activities that you identify and recommend can be in relation to a wide range of
marketing activities including:
Attendance at trade shows, conferences and other events: They can consider take part in any relevant trade shows and conference to build connections
with supplier and prospect consumers.
Basic advertising: Frequently do some advertising/updates on products/services through social network websites/apps. This is to get in peoples' mind
and telling them what the company is doing. People will definitely think of them when they need those kinds of services/products.
Development and distribution of samples, case studies, testimonials and other evidence of enterprise activity: Testimonials are very important in
service field. Never underestimate the power of words. One satisfied consumer sometimes can directly/indirectly bring you another five

A Proposed Communication Strategy Throughout The...
Gantt Chart:
6. A proposed communication strategy throughout the implementation of the marketing activities. Your communication strategy should ensure that all
team members are kept informed of each other's activities.
п‚§Draft an email, formal letter or other written response: Emails made through company's server make it more standardised and formal which can
have legal binding in the event of conflicts. So, all the emails must be made through the company servers so that business can have legal record of
what's going on the business and if there is any kind of mis activity being taking place in the business.
п‚§Organise a meeting: Meeting helps the entire member to gather at one place and discuss the marketing strategies and also get ... Show more content
on Helpwriting.net ...
DC Company is also commuted towards providing Charity facilities like free medical camps and free food camps in order to grow their goodwill and
have better name in the society.
3. Promote employee hobby clubs. Facilities: Every person have some kind of hobby which he want to peruse but due to work pressure it sometimes
is not possible, so DC Company has also decided to promote a hobby club for employees with which they can do their hobbies at free times. It not
only helps them to have positive work attitude but also decreases the chances of many health diseases which comes with tensions and other form of
work related stress.
Action plan for implementing the team building activity:
Team building activityStarting timeEnding timeCommunication strategies used during the implementation
1. Provide comfortable rest place for breaks.11/05/1712/05/18Discuss options: Employees can have free form of communication at their breaks. There
is no need of any kind of formal procedure required to follow at breaks unless and until information is confidential.
2. Provide company sponsorship for sports teams and challenges for charity like half marathons. 11/05/1712/05/18

Importance And Importances Of Departmentation
DEPARTMENTATION MEANINGS:
The base of structure of an organization depends on the departmentation. Departmentation means dividing the work into smaller parts and then
regrouping them into bigger parts called department. This division is done on the base of same features of those parts.
DEFINITION OF DEPARTMENTATION:
According to Pearce and Robinson to group the work, methods and resources into logical parts to perform some organizational task is called
Departmentation.
IMPORTANCE OF DEPARTMENTATION:
Some of the points which describes the importance of organization are given below: o Organization Structure:
Dividing the work into units and sub units is known as departments. The people who manage these departments are called managers and ... Show more
content on Helpwriting.net ...
It becomes easy to work and perform assigned responsibilities for individuals and make changes when organization is divided into departments.
oCo–ordination:
Creation of departments lead to the unity and coordination of the workers o Specialization:
When work is divided into departments it leads to specialization. Because due to this division people in that very department repeatedly perform their
assign works and become specialist on those works and activities.
BASIS OF DEPARTMENTATION:
There are six bases of departmentation:
i.Functional Departmentation. ii. Product wise Departmentation. iii. Territorial or Geographical Departmentation. iv. Process wise Departmentation.
v.Customer wise Departmentation. vi. Time wise Departmentation.
i.FUNCTIONAL DEPARTMENTATION:
Functional Departmentation is grouping of tasks according to functions of management. Some of the basic functions of the organization are finance,
purchasing, accounting, marketing and production. In each department, again sub–departments can be established.
Figure 1–Departmentation by Function.

Advantages of Functional

Implement And Monitor Marketing Activities. Assessment
Summarized marketing plan for TOP Restaurant company:
The Executive Summary
The TOP Restaurant (TOP) is a family start–up business that specializes in providing Asian cuisine foods based in Chadstone, Vic Australia. The TOP
is intended to penetrate in to new markets in both locally and internationally.
The TOP Company's mission is to be a market leader by introducing authentic Asian cuisine worldwide by providing the true and local taste to the food
patrons. The company on their first year operation which started on 28th February 2016.
The company has an initial start–up or capital cost of approximately $7,000 which has been obtained ... Show more content on Helpwriting.net ...
A brief overview of your company's Marketing Plan, including marketing objectives and performancetargets to staff.
TOP Restaurant company's marketing objectives:
The TOP's Marketing objectives are;
To maintain an optimistic and stable growth rate every month.
The stable and positive growth is expected for sustainability of the business for long term.
Risethe market penetration annually.
The organization is expected to penetrate into the new market in both locally and internationally on annual basis.
Develop brand quality at the markets and ensure product safety.

The business is aimed to establish a high standard of the products and services that delivered to the end consumer with high assurance of product safety.
Performance targets to staff:
Organizational Skill:
Organizational capabilities identify with the capacity to adequately arrange and oversee work and business related exercises. Representatives with solid
hierarchical skills are productive and powerful in the work that they do with high efficiency.
Interpersonal Skills:
Interpersonal abilities are aptitudes required to get along with others. Interpersonal capabilities may incorporate in the capacity to listen
non–defensively, and team collaboration and customer service skills.
Leadership competencies:
Leadership skills are required to lead others. All the top management such as managers and supervisors need to possess all these skills. Also the even the

Meeting Hall 's Marketing Activity Implementation Plan Essay
Briefing agenda
Briefing date: 10 January
Briefing time: 10.00 am
Briefing duration: 2 hrs
Team building activity
1. Provide comfortable rest place for breaks.
2. Develop and schedule lunch and learns for employees.
3. With team building fun and fitness in mind, you can schedule fitness sessions in your workplace for employees.
Email:
To: bob@barkly.com.au; ben@barkly.com.au; Dan@barkly.com.au; becky@barkly.com.au; dave@barkly.com.au; Jane@barkly.com.au;
Cc: Jane@barkly.com.au;
Bcc: Jane@barkly.com.au;
Dear all,
Please note that on 10/01/2016, 10.00 am, we will be holding a meeting to discuss the marketing activity implementation plan in meeting hall.
The purpose of the meeting will be increase in marketing activity. Please review the required implementation and bring along your recommendations to
the meeting for the required discussion.
Manager
Regards,
Key points for discussion at the briefing:
Marketing activity from last year
Marketing activity for next years (brainstorm)
Responsibility for project
New idea and due date
Agenda:
Provide comfortable rest place for breaks.

Develop and schedule lunch and learns for employees.
With team building fun and fitness in mind, you can schedule fitness sessions in your workplace for employees.
Briefing:
Buy one get one half Price
10$ off for new friend
Early Bird (open – 9:30)
Lucky Draw
Friday night special
Valentine love
Action plan and communication strategy:
Action plan for implementing

Strategic Marketing Management : Analysis Strategy,...
–Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organisation.
"Strategic Marketing Management: The analysis strategy, implementation, and control of marketing activities in order to achieve organisation 's
objectives," (Jack in the box, 2014).
Through strategic planning, the company can break down their SMM into three main questions. What is the business doing now, what is happening in
the environment, and what should the business be doing? (Hooley, G et al, 2012).
A big part of addressing these three questions is planning, implementing and evaluating how effective different strategies are. Strategies should be
focused on long–term growth and looking at the big picture. Finding a 'strategic fit' is also important for strategic thinking and developing SMM. "If
[the strategy] is not focused on meeting the needs of customers it is doomed for failure,' (Hooley, G et al, 2012).
When planning, implementing and evaluating a SMM plan, there are problems and issues that organisations face. Planning is the process of
constructing ideas that will benefit the organisation and allow it to grow. "Implementation is critical to the success of any firm because it is responsible
for putting the marketing strategy into action," (Marketing Strategy, 2011). It is imperative that in the planning stage, the organisation has considered
several factors and has created a strategic plan. Problems arise when it

Analysis of Marketing Activities and Strategies of Play Tv
Executive Summary
This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming channel, telecasted in India. This report is the detail
and in–depth study of the various marketing strategies, which are used by the channel's marketing department to market their product. This report also
throws light on systematic process of marketing activities and it tells about the basics of marketing.
Each topic also gives the idea about what the topic is and later, it tells about how a particular tool or theory is applied to market the product to the
customer. This report has various topics, which gives idea about the theory of marketing.
The first topic tells about the basic idea according to which the project ... Show more content on Helpwriting.net ...
Four Pillars of Marketing Concepts
3–Company profile
Essel Group will be a leader in each and every business that it has and will ever venture into. We will strive to offer best value to our stakeholders, be
it customers, investors, employees or vendors. We will contribute to the growth and development of the entire social pyramid while being focused on
our business objectives.
About the company
It is a production house situated in Mumbai. This production house is a sub–unit of Essel group enterprise that also has channels like Zee TV. It
produces TV game shows and owns a private TV channel named as Play TV. It started in 2003. It has the team of their own directors, producers, hosts,
anchors and all the crew related to production and transmission of channel.
Play TV is India 's first interactive gaming channel. It is a channel where we can win huge cash prizes, play some interesting games and even chat with
our friends–and make new ones–24 hours a day! All we need to do is pick up our mobile phone, follow the instructions on screen for sending them
SMS messages and get set to win big prizes.

Organization Structure
About the Product
This production house produces different kind of game shows. These game shows are

Marketing Is A Major Part Of Business Activity Since The...
Marketing has become a major part of business activity since the marketing revolution in the 1960's. Keith (1960, p.35) identified that "marketing is
emerging as the most important single function in business," around 50 years since its emergence, marketing is now a fundamental function in any
businesses operations. While most people believe that marketing is exclusively about promotion and selling, the marketing process entails conducting
many more essential functions and activities before the products are even sold (Kotler, Shaw, Fitzroy & Chandler 1983). As identified by Kotler et al.
(1983, p. 4), "if the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing and promoting
them effectively, these goods will sell very easily." While the concept of selling and promoting are important, they are only part of the much bigger
marketing process and mix. This directly correlates to the marketing concept of customer value. This concept is crucial in the marketing process as the
organisation will not be able to sell a product unless it satisfies consumer needs and provides them with the ultimate value. For the customer to want to
connect with the organisation they must feel they are gaining more from the product than they need to put in (Smith and Colgate, 2007). Due to the
necessity to satisfy consumer needs an inextricable relationship exists between successful marketing and the creation of customer value.
Marketing

Marketing Ethics : The Moral Values That Direct Marketing...
Abstract
Marketing ethics are the moral values that direct marketing choices and activities. These ethics try to encourage honesty, fairness and accountability in
all marketing advertisements. However, marketing ethics is an especially tough issue because everyone has a different view on what is considered right
or wrong. There are certain ways a company can promote their products that come across as unethical. Some of these unethical ways include: using
misleading information and deception, using puffery to hype up their products, using sexual content to gain consumer's attention, and advertising to
children. For organizations hoping to enhance the image of their brand and continue to grow with clients, this sort of deceptive conduct can rapidly
prompt disappointment.
Ethical Dilemmas in Marketing
Advertisers have a lot of opportunities to entice customers in the market these days. Today, consumers are able to pick who they like and what they
read. This creates new ethical challenges for advertisers and brand marketers. Ethical marketing encourages honesty, fairness and accountability in all
marketing advertisements. However, there are many companies that use unethical advertising because it can be effective, even though it is dishonest.
These companies are able to use unethical advertising to outsmart their rivals because some unethical marketing is not really against the law. There is a
number of common ethical dilemmas marketers' face when they participate in

Implement And Monitor Marketing Activities
Introduction: The Company I would like to talk about is Online Takeaway in major cities including Melbourne, Sydney, Perth, Canberra, Hobart,
Adelaide which provides features as order food online, customers just provides postcode on our website. Basically, customers have to choose restaurant
and products they preferred online. We will delivered it within 20 minutes after delivered has been confirmed from the restaurants. The restaurants that
are listed on our websites would be high quality and carefully selected by our crew.
1. A brief overview of your company's Marketing Plan, including marketing objectives and performance targets to staff.
Company's marketing plans are:
* Conduct the functions of different themes using our business name within the next financial year.
* Gain customer loyalty by 25% after their first purchase with us
* Gain an average sales for $20 for per customer before the tax
* Ensure the business peak hours and days house capacity rate as 75%
Company's marketing objectives: to increase the sales to $ 10 million and improve the brand image by 5 %.
Performance targets to staff: customer service skills need to be 50 %, customer complaint rates should be no more than 1 %, and product knowledge
test needs to be 90 %.
Company's Marketing Plan: company's product strategies:
Easy

вЂњMarketing Should Be the First Activity in Starting a New...
"Marketing is the first activity in starting a new business venture"
Introduction:
Marketing is the first and most important activity for a new business venture. Marketing introduces business in the market. Marketing plays a vital role
in building new business venture's reputation. Company / Firm doesn't take back move to spend more money on marketing. Because initially, this is the
only way where the company can pull the attention of many customers. Consumers get to know more and more about the products through marketing.
Let's have a brief discussion about the importance of "Marketing", why it should be prioritized the most in starting a new business venture.
Brand/Name & Fame Recognition:
Consumers look for "Branded ... Show more content on Helpwriting.net ...
So the newly initiated business venture should be very much aware of the importance of this objective while initiating our new business venture to
achieve consumer's attraction.
Marketing through POP Up Events:
Acquisition of consumers in a mass should be the main aim of a newly started business venture. All the people don't go through newspapers, televisions
or any medias for their busy schedule. So to attract this particular segment of the customers the new business venture should prioritize on events. The
executives of the new business venture should find a suitable place for hosting it's events. Here the marketers can get chances to communicate directly
with the public in mass which will definitely help them out to understand the best way of convincing and understand the customer.
So "Marketing" through events are important for a newly started business venture.
Communication Channel:
Especially for a new business venture, Marketing is important to cascade the products in all perspectives. For an effective marketing activity to the

targeted audience, the marketer's must choose communication channels that are designed to connect with their identified target audiences at times
when they will be most receptive to these messages.
Marketing will be helpful in projecting the Investments:
Definitely, marketing will be helpful in projecting the investments for all the products in a new business venture. Approximately, the

Devry Proj 592 Quiz 6

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