Accessing and Building Schema on the Way to Visual Literacy

Accessing and
Building Schema
on the Way to
Visual Literacy
4.19.2011

Tuesday, April 26, 2011

“I didn’t believe it
until I saw it.”


until I saw it.”

“Seeing is believing.”


until I saw it.”

“Seeing is believing.”

~Every One of Us


“Visual Literacy refers to a group of vision-
competencies a human being can develop by seeing
and at the same time having and integrating other
sensory experiences. The development of these
competencies is fundamental to normal human
learning. When developed, they enable a visually
literate person to discriminate and interpret the visible
actions, objects, symbols, natural or man-made, that he
encounters in his environment. Through the creative
use of these competencies, he is able to communicate
with others. Through the appreciative use of these
competencies, he is able to comprehend and enjoy the
masterworks of visual communication.”
~John Debes, IVLA 1969


“In a society where powerful
interests employ visual data to
persuade, schools must show
students how to look beyond the
surface to understand deeper
levels of meaning and tactics
employed to sway their thinking.”
~Alvin Tofﬂer


According to research from 3M,
we process visuals 60,000x faster
than text.


Processing text is a
sequential endeavor.
Processing visuals is
done in parallel.


“...young people learn more
than half of what they know
from visual information, but
few schools have an explicit
curriculum to show students
how to think critically about
visual data.”
~Mary Alice White, Columbia Teacher’s College


“Transfer
(actual learning)
improves 89% when
images are integrated
into the instruction.”
~Dr. Lynell Burmark


“A curved line with
every point
equidistant from the
center.”


“A curved
line with every
point equidistant
from the
center.”


“...books come with drawings
that illustrate, help grasp
mathematical concepts,
whereas the users - readers -
are not expected to be able to
produce (or even reproduce)
such drawings by themselves.”
~Alex Bogomolny, on “Cut the Knot”


Following Analysis
with Synthesis:

http://goo.gl/0Wxpb
http://goo.gl/33hsJ

The big


Thanks:
• “F-Shaped Pattern for Reading Web Content” http://www.useit.com/
alertbox/reading_pattern.html

• “F” by Leo Reynolds: http://www.flickr.com/photos/
49968232@N00/103942078/

• “according-to-americans” http://www.flickr.com/photos/vaxzine/
2273161919/in/set-72157603915613940/

• “left-brain-right-brain” http://www.flickr.com/photos/vaxzine/2278300537/in/
set-72157603915613940/

• “visual note-taking conference call notes: http://www.flickr.com/photos/
93243688@N00/3432304003/

• “autism neuroimaging study” http://www.flickr.com/photos/
46813052@N00/189736044/


Thanks II:

• “Associations Now Illustration: Final Inked Art” http://www.ﬂickr.com/
photos/33472412@N00/3783592700/

• “Associations Now Illustration: Ideas Inking” http://www.ﬂickr.com/photos/
rohdesign/3783589714/in/set-72157621803218765/

•


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