Gives insights to emarketing, its models and tools and techniques for emarketing and also edocumentation and its process and tools. Find space to go through it

2. Presenters
■ Prakash Gautam
■ Biraj Nagarkoti
■ Rajendra Bistha

3. E-marketing
■ (Electronic Marketing) is the moving
of marketing strategies and activities
to a computerized, networked
environment such as the internet.
■ practicing global marketing with the
use of electronic media, especially
internet.
■ Uses internet and digital media
capabilities.

7. Global e-marketing
models
B2B B2C C2B C2C
B2G G2B

8. Global e-marketing models
1. B2B :
Marketing activities between business
organizations between 2 or more countries.
-Most global e-marketing takes place under this
model.
2.B2C:
Business organizations marketing to consumers
across the globe.
-2nd largest global e-marketing takes place
under this model.

9. 3.C2B
-opposite model of B2C,
-many service professionals offer their
services to business organizations through
online portals.
-individuals offer their services or products to
business organization through on line portals.
4.C2C
-Chat rooms and social media (face book or
Twitter) are used for this purpose
-eBay is providing electronic auctions for
online-real time bidding.

10. 5.B2G:
Business organizations approaching
government agencies to offer their
services, products, etc. e.g. for public
procurement, E-tenders
6.G2B:
If the government takes the marketing
initiative, it is the case of G2B.

11. Alternative e-business strategy

12. Alternative e-business strategy
• Brick and mortar model
• Pure click model
• Brick and click model

13. Brick and Mortar model
■ Traditional model
■ Company’s website is meant only for providing
information and promotion purpose but the
customers has to physically visit the shop to purchase
the product.

14. Pure click model
■ Carries the entire marketing activities only through online.
■ Commercial sites such as amazon.com sells products while
eBay provides a platform of auction for commission or
transactions.

15. Brick and click model
■ Strategy to conduct the marketing activities both online and
offline.
■ Customers can buy either visiting the shop or has the option
of buying through online order placement.

16. E-Documentation

17. Edocumentation process
■ The eDocumentation Process is a structured and
comprehensive guideline for developing and maintaining
Policies, Processes, and Procedures
■ Electronic data interchange (EDI) between the marketer and
the customer will save cost and time in marketing, i.e. order
placement, order-processing, distribution, and promotion
activities.

18. EmarketingTools
■ CRM- Customer relationship management
■ SEO- search engine optimization
■ Enterprise website
■ Others….

19. CRM
■ The
phenomenon of
building a
relationship with
customers via
the internet is
known as E-
CRM.

20. SEO
■ It is the process of getting
traffic from the “free,”
“organic,” “editorial” or
“natural” search results on
search engines.