Thanks to my mentor Jyoti Chaddha

1. Lets Talk Mobile Rajpal Singh MMM-04

7. Mobile Brands Business Case Positive mentions Negative mentions Sentiment insights Samsung Sony Ericsson Nokia LG

8. Source: Yankee Group Anywhere Consumer: 2009 Global Survey Suite, Wave 1-6 Research done for Blackberry

9. Monetizing mobile services Communications-centric, not entertainment-centric Source: Yankee Group Anywhere Consumer: 2009 Global Survey Suite, Wave 1-6

11. ** Indian population taken at approx. 1,159 million - NSSO/Census data projected for 2009 by Indicus Analytics. *** TRAI claimed 398 mn mobile connections as of end May 2009 Current Mobile Usage Status in India All Mobile Connections in India 343 million Urban Mobile Connections 235 million Urban Mobile Users 155 million Urban Households with Mobile Phone Users 55 million Rural Households with Mobile Phone Users 62 million 2.8 users per household (avg) 1.5 users per household (avg) Rural Mobile Users 95 million 1.5 connections per user (avg) 1.1 connections per user (avg) Rural Mobile Connections 108 million

13. Mobile Data and Communication Activities: Age Source: Pew Internet & Life Project Survey, December 2009, n=1,704 for those with cell phones or PDAs. Margin of error is +/- 3 points. Survey conducted in English

14. Message Contact Photo Music GPS Email SMS / MMS Instant Messenger Bluetooth WiFi 3G

15. "Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off... There are already more mobile phones in use worldwide than televisions and computers put together."

19. What is the unfulfilled desire that your product fills?

20. It’s not about what you know…. it’s about what they think Rule 3

21. In the of your customer What is the Position of your product? Where are your competitors? What is the word you want to own?

22. Toothpaste Colgate Dog food Pedigree Car Obsessed Number one TV Burgers Sony McDonalds Mercedes

23. Mobile Convergence

24. Livelihood Agriculture Life improvement Education Entertainment Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the Widest Appeal

25. Source: ACCESS Systems, 2 July 2008.

26. Source: ACCESS Systems, 2 July 2008.

27. Source: ACCESS Systems, 2 July 2008. Indian Languages (12 largest) Hindi (480 million*) Tamil (66 million) Bengali (200 million) Telugu (69 million) Gujarati (46 million) Marathi (63 million) Kannada (44 million) Urdu (46 million) Malayalam (35 million) Oriya (28 million) Punjabi (23 million) Assamese (27 million) Bangladesh

29. Connect yourself………. Thank You….. Question Please No