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Mobclix Sfmobile

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Mobclix is the complete mobile applications platform. This is a presentation that was used during the SF Mobile Discussion on June 25th.

Mobclix Sfmobile

  1. 1. Transforming
Mobile
Applica4ons
 Vishal
Gurbuxani
 Co‐Founder
 Into
Businesses
 June
25th,
2009
 1
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.

  2. 2. Mobclix
–
Mobile
Applica4on
PlaMorm
 In
just
15
minutes
and
 15
lines
of
code!
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 2

  3. 3. Mobile
Applica4on
Trends
 •  Over
1
Billion
iPhone
Applica4ons
Downloaded
 •  Over
59,000
Applica<ons
in
the
App
Store
 •  $25+
Billion
Marketplace
in
the
next
5
years
 App Store is growing at 38% per month; adding ~200 apps/day Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps Device Breakdown: 56% are iPhone; 43% are iPod Touches Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data connection present) Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 3

  4. 4. Highly
aUrac4ve
adver4ser
demographics
 Nearly
80
million
iPhone/iTouch
will
have
been
sold
by
the
end
of
 2009
in
over
22
countries.
 Core
Audience
 • 92%
have
added
applica4ons;
of
those
the
average
person
adds
8.6
applica4ons.

 • 71%
consider
themselves
a
technology
expert
 • 42%
report
house
hold
incomes
higher
than
the
US
median
 • 78%
educated
individuals
between
21‐35
years
old
 • Over
3500+
reach
across
top
performing
App
store
applica4ons
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 4

  5. 5. Mobclix
App
Trends
 www.mobclix.com
|
sales@mobclix.com
 5

  6. 6. Category
Buzz
 Category
Buzz
Index
 70000
 60000
 50000
 40000
 30000
 20000
 10000
 0
 #
of
reviews
 www.mobclix.com
|
sales@mobclix.com
 6

  7. 7. Number
of
Apps
by
Price
 Number
of
Apps
By
Price
 16000
 14000
 12000
 10000
 8000
 Series1
 6000
 4000
 2000
 0
 0.99
 0
 1.99
 2.99
 4.99
 3.99
 9.99
 5.99
14.99
7.99
 6.99
19.99
 4.99
 2.99
 1.99
8.99
29.99
 5.99
 9.99
 3.99
 5.99
 9.99
 7.99
 6.99
 6.99
 2 1 1 1 4 1 2 3 1 4 1 www.mobclix.com
|
sales@mobclix.com
 7

  8. 8. User
engagement
levels
 Banners
on
Web
 Rich
Media
on
Web
 Banners
on
Mobile
 Rich
Media
on
 Web
 Applica4ons
 Less
1.0%

 Less
1.0%
 5‐10%
 www.mobclix.com
|
sales@mobclix.com
 8

  9. 9. App
Usage
Stats
 Metric
 Findings
 Daily
Usage
 20‐30%
of
Downloads
Daily;
1M
Downloads
=
200K
uses
 ARri<on
Rate
Across
 7
Day
‐
20‐30%,
30
Day
45‐60%
 All
Categories
 Download
Poten<al
 Top
25
Free
=
3,000‐15,000/Day
 Free/Paid
 Top
25
Paid
=
2,500‐5,000/Day
 Average
Session
 Simple
Games:
6‐8
mins

 Times
 Complex
Games:
22
mins
 Avg
Price
=
.99;
0.69
One
4me
 LTV
Paid/Free
 Free
Apps
=
$0.50
–
5.00/user
 www.mobclix.com
|
sales@mobclix.com
 9

  10. 10. Mobclix
Reach
 Ad
Impressions
 Analy4c
Events
 %
Reach
 6,000
 80%
 70%
 5,000
 60%
 4,000
 All
Numbers
in
Millions
 50%
 3,000
 40%
 30%
 2,000
 20%
 1,000
 10%
 0
 0%
 October
 November
 December
 January
 February
 March
 April
 May
 June
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 10

  11. 11. Mobclix
Apps
 Current

Applica<on
Categories
 •  Entertainment & Music •  Social Networking •  Games •  Healthcare & Fitness •  News •  Business & Finance •  Sports •  Enterprise •  Women •  Teen •  Autos 3,500+ Mobclix enabled apps on the App Store Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 11

  12. 12. Mobclix
PlaMorm

 Analy4cs
 Adver4sing
 Distribu4on
 Discovery
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 12

  13. 13. Mobclix
PlaMorm
–
Business
Insights
 •  Analy<cs

 - Crash Reporting - Application Optimization - User/Device/Connection Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 13

  14. 14. Mobclix
PlaMorm
–
Business
Insights
 •  Analy<cs

 - Crash Reporting - Application Optimization - User/Device/Connection Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 14

  15. 15. Mobclix
PlaMorm
–
Reach
the
Right
Users
 Data
Leveraged
Targeted
Adver<sing
 •  PlaMorm
Targe4ng
 –  Demographic
 –  Message
 –  Geographic
 –  Contextual
 •  Behavioral
Targe4ng
 •  Custom
Targe4ng
 Measure
Pricing
Models
 Campaign
Types
 CPM
or
CPC
 Click
to
Web
Page
 CTR + Conversion Tracking Click
to
App
Store
 Click
to
Video
 Click
to
Call
 Text
Ads
 Interac4ve
Ads
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 15

  16. 16. Mobclix
PlaMorm
‐
Distribu4on
Reach
&
Perspec4ves
 -  Surveys -  Twitter/Facebook/Open Social -  Sentiment Monitoring (proprietary algorithm) - Link Exchange Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 16

  17. 17. Mobclix

 Thank
you
 info@mobclix.com www.mobclix.com

 www.twiUer.com/mobclix
 Presenta4on
online
at:
blog.mobclix.com
 Proprietary
&
Confiden4al,
Mobclix,
Inc.,
Copyright,
Mobclix,
Inc.
 17


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