Disadvantages Of Market Expansion Strategies

Disadvantages Of Market Expansion Strategies
7.A brief literature review
Definition of market expansion strategies
Kauffman foundation (2016) states that Market expansion strategy is a smart strategy if you determine that sales to current customers and markets
have to be maximized. For an example Clothing Company owner decide to grow his/her business by adding second target market – new brand garments.
Advantages of market expansion strategies
–Kokemuller (2016) States that expanding your business also means the opportunity for enhancing sales and profits.
–A core benefit of Company expansion is the chances to bring and keep new shoppers/consumers.
–Attracting and bring in Untargeted customer market
Disadvantages of market expansion strategies
–Growing your Company means paying ... Show more content on Helpwriting.net ...
Developing new products for new markets in a conglomerate diversification strategy.
Developing new products for old customers using new technology. This is called horizontal diversification strategy.
–Growth strategies: According to Suttle (2016:1) Growth strategy is the method a company usages to expand its business is largely contingent upon its
financial situation, the competition and even government regulation.
Global expansion
Ginevicius & Ostapenko (2015:1) states that for a Company to develop in a successful manner, it has to continuously adapt to the ever–changing
environment, and to understand the potential impact of environmental factors on the performance results of the company as early as possible, they are
growing with quality, high profitability. They have to offers a wide range of Fashion for everyone, they have to Expand with new Retail Store all over
the world and E–commerce. Companies continue to expand in new and known markets, they focusing on high quality, high profitability and
... Get more on HelpWriting.net ...

Merchandising For A Startup Business
Merchandising for a startup business means presenting a product brand in a retail outlet of a shopping center or mall by displaying to stimulate
interest must be complete with a product design, packaging, pricing, etc. Selling products through internet commerce means a company must also
account for shipping, returns and often repairs of products. A product appearing in a store front window for consumers is best for business during
the Christmas season so keeping stocked on important items is very important while certain products are only marketed to a very specific audience
the advertising you create must target these certain individuals. A great portion of market advertising is to promote toward your user like advertising
a kids toy to a parent for the kid since a kid is usually too young to purchase.
The day after thanksgiving is a very significant holiday for retail stores to sell their products being it is the biggest shopping day in the entire year.
This one day provides discounts along with many clearance items to shoppers and usually about the time Christmas holiday decorations start going up.
Chains of brand franchise stores try their hardest to out–do other competing brands during this season in this time of year in places like big cities of
New York or Miami. In the summer time children are out of school and day cares or camps for children are most likely to receive their business so
parents are able to tend to their work schedules to support the family.

The Scale Of Trade Credit
Trade credit, as defined by (Paul and Boden, 2008) allows customers to delay payments for goods or services to a supplier for a specified period of
time. Alternatively, Laffer (1970) defines trade credit as "a means through which money is transferred from economic entities possessing idle money
balances to entities in need of additional money balances" (Laffer, 1970, pp. 242). Globally, the scale of trade credit is significant such that in most
developed countries it exceeds short–term bank credit (Blasio, 2003) and is an important way of financing firms' working capital (Peel and Wilson,
1996; Paul and Boden, 2008).
At least 30% of all credit–based sales in developed and emerging markets are paid outside the agreed terms, with fewer paid ... Show more content on
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They did not, however, explain how their results relate to the theoretical literature on the financing motive for trade credit.
Summers and Wilson (1999), using data from 655 UK firms, investigated the theoretical motivations for the use of trade credit by firms for purchases.
The demand for credit was modelled as a function of transaction costs motivations, financing motivations, operational considerations, seller compliance
issues, supplier marketing, and environmental issues, while controlling for firm characteristics such as size and industry. The results suggest that trade
credit is generally perceived as a cheap financing option, giving support for the financing motive. These findings for the UK environment seem to
contrast with Elliehausen & Wolken (1993) who in their study of trade credit demand in the USA state that sellers that extend trade credit typically offer
cash discounts to encourage early payment.
The most obvious reason as to why customers and indeed businesses use trade credit could be attributed to the transactional theory. In the absence of
trade credit, firms must pay for purchases upon delivery. Seasonal businesses may demand extended credit terms due to their irregular cash flows and
to achieve balance in their cash conversion cycle (Wilson and Summers, 2002; Paul, 2004). Ferris (1981) when testing the transaction and financing
theories

Term Project Assignment : 10 / 14 Essay
Term Project Assignment: 10/14
In the beginning of October, the Internet Corporation of Assigned Names and Number (ICANN), a nonprofit created by the Department of Commerce
more than 15 years ago, was to be given to the global community. In other words, the U.S. government has loosened its grip on its authority of source
domains, instead giving the international community more power over the registrars. Proponents of the handover indicate that the transfer of ICANN
is "more of a formality than a real change of policy" (Baral, Who Controls the Internet?). Opponents disagree, instead suggesting that authoritarian
governments who are members of ICANN can threaten freedom of speech on the internet. ICANN disagrees with these conservative opponents, stating
that no nation will ever control it, not even the United States.
The internet is the result of the abstraction and commodification of information. The internet was created to aid information sharing and
communication via computers. Its early applications were untaxed and non–commercial. Platforms such as ARPANET are designed for research and
communication only. Only until the mid–1980s was the internet commercialized. The evolution of the internet can be compared to the evolution of the
Chicago grain elevator and its impact on market speculation and trade.
The grain elevator of Chicago was the solution of close to one–hundred years of inconvenience ship transport. Grain was grown on the west Great
Lakes region. Farmers

Groupon Case
Michelle Barrett
MGMT 479 E
Professor Doucette
February 14, 2016
Groupon, Inc. Case Study
Synopsis
Groupon, consisting of a merchant base and a customer base, is a marketing, online deal marketplace in Chicago, Illinois, was started by a
Northwestern University graduate named, Andrew Mason. Interestingly, his future venture was invoked by his own personal dissatisfaction while
trying to cancel his cell phone service contract. Thinking that the effectiveness of collective bargaining power could give leverage to the consumer,
Mason utilized the 'tipping point' concept which marks the point where people's behavior has reached a crucial peak and from there, escalates.
Before becoming Groupon, Mason began a web–based platform named ThePoint.com, ... Show more content on Helpwriting.net ...
Groupon needs to improve on its relations with merchants. "Merchants wishing to partner with Groupon and feature their products or services in deals
were vetted by the company" (Wheelen, Hunger, Hoffman, & Bamford, p 11–3). How the partner relationship operates is Groupon negotiates with the
various merchants and suppliers to gain promotion deals advertised to be on Groupon's website. Groupon sells coupons to customers for a discounted
price and also receives a commission from merchants. The definition of negotiation is: mutual discussion and arrangement of the terms of a transaction
or agreement. If a mutual arrangement cannot be agreed upon or if expectations are too strict, Groupon may lose its merchant base. Furthermore, if
merchants do not view the marketing efforts to be worth their time, they will go elsewhere. Merchants can become dissatisfied and look towards the
competition that is also offering marketing ideas. Groupon should focus on improving affiliations with merchants so merchants see Groupon as part of
their marketing strategy, which would allow for Groupon to do some of the work for the merchants. Groupon can survey various merchants to gather
input on what merchants expect – what would work for them or not. Additionally, Groupon can promote the less selling items the merchants offer and
promote those products and services. An incentive system to attract merchants is another

Social Networking, E Commerce, Information Systems, It...
The purpose of this report is to understand the following topics which are Social networking, E commerce, information systems, IT risk management
and how they have influenced the modern day business organizations in terms of Promoting their business through social networks, how important to
have a risk management plan in an organization, and how Ecommerce has become essential part of the business, also The value of information system
is for the people of the modern world.
Introduction
Social Networks:–
What are social networks?
Social networking is a plat form, online service or a website which focuses on connecting people who shares common interests and ideas. For an
example people who shares common interests, activities back grounds etc. And further the social networks has made much easier to keep in touch with
your loved once around the globe. Geocities is rated as the very first social network to launch in the internet in 1994. Since then social networking sites
such as Facebook, Instagram, Tumbler, tweeter has become more popular around the world. (Forbes, 2012)
Why are social networks important to modern business?
Social networks have become an essential part of a business in this modern world today. It help the organizations to network, interact with customers
and team members and also to promote the business. (Able.com, 2013)
E–Commerce:–
What is Ecommerce?
E–commerce is a commercial transaction that involves transfer of information across the internet. It

Electronic Payment Social Commerce Essay
Globetrotting Hotels is an example of a Virtual (pure–play) organization i.e. organizations that conduct their business solely online (Turban E. , Lee,
King, McKay, & Marshall, 2008), and for this reason e–payment is assumed to be the sole means of payment. (Snellman, Vesala, & Humphrey, 2001)
Defines e–payments as any payment service that makes use of information and communications technologies including Integrated Circuit (IC) cards,
cryptography and telecommunications. However, in this study, e–payment refers to all electronic transactions as payment for goods and services. An
electronic payment transaction is an execution of a protocol by which amount of money is taken from a payer and given to a payee (Akhilesh,
Abhishek, Suresh,... Show more content on Helpwriting.net ...
Direct Debit and Banking Services – This includes debit cards, Electronic Funds transfer, Electronic checks and Automated Clearing House (ACH).
Examples of ACH providers include BPay, GoPay and NetPay. (Montague, 2010). PayPal– "In the U.S., PayPal has emerged as a dominant player for
online and mobile payments, PayPal has 117 million active registered users across 190 markets" (Gupta, 2013). Accepting PayPal as a means of
payment will mean convenience for a good percentage of the target audience. Smartcards – are the next generation of mobile payment. GH could have a
smart card that records previous customer transactions and points earned. Customers will also be able to redeem points in any of the partner hotels for
services or overnight stay. However the loyalty points can also be sent to the customer's phone as a virtual token that can be redeemed appropriately.
Mobile payment – The GH website can also be optimized for mobile devices to enable customers search, book and pay from their mobile. In addition
they can also partner with the prevalent mobile money provider in the region where they have the most customers, so that mobile money can be
accepted as a means of payment for the unbanked in that region. 3.2. PAYMENT SECURITY Ensuring the security and privacy of sensitive customer
details is Key for business success. GH will need to comply with Payment Card Industry Data Security Standard (PCI DSS), since

Marketing And Advertising : A Small Business Owner
As a small business owner, there are few things as important as your marketing and advertising. Not only is it the way that people come to even know
your business exists, but it is your only line of defense getting customers to select and be loyal to your business rather than to your competition. So,
needless to say, you want your advertising to be as compelling as it possibly can be. Here, we will lay out some fundamental principles and standards
by which you can create powerful and persuasive marketing for your business.
1: Remember that customers buy based on emotion.
Take time to get into your customer's shoes. Try to imagine pain, worries, and stress that they may be experiencing. Try to picture yourself in a
situation wherein, if you were the customer, you would be likely to choose your business over that of your competition, then create your business and
your advertising in such a way as to be appealing to the customer in that situation. Don't focus so much on the features of your business, focus instead
on forming your business with solution–oriented benefits in mind. Frame your business in such a way as to present yourself to the customer as "The
solution to the problems that cause me pain". If there is a benefit or feature of your business that would make your customer say "I'd buy this in a
heartbeat if I thought it would actually work" then integrate that into your business, then market it in such a way as to convince them that it will work.
2: Educate your

Online Consumer Behaviors And Social Networking
ABSTRACT
With businesses seeking to seize the momentum of social media and social networking, technology–enabled social commerce has emerged to combine
the power of online social networking with shopping. This study examines an emerging area in E–commerce, i.e., social commerce. Extending the
online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactional, informational, and social. While
traditional E–commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping,
and potentially enhances the informational aspect as well. This research examines the online shopper as a prospective user of an emerging social
commerce platform, the social shopping website, which are sites designed specifically to support social interactions while online consumers shop. The
study augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of
social commerce. The model was empirically tested and supported. The results provide empirical evidence to support the importance of distinguishing
the social aspect of shopping from the information and transactional aspects, as well as the potential advantage to using technology to promote social
interactions on E–commerce sites. Implications and future research are discussed. Keywords: E–commerce, internet, shopping, social networking
Ecommerce and the

Swot Analysis : ' Target ' And Red Colored Logo '
Strengths
пЃ¶Recognizable name brand for wide range of customers.
пЃ¶Technological advantage through data mining
пЃ¶Strong Financial growthWeaknesses
пЃ¶Customer privacy concerns
пЃ¶Geographic limitation
пЃ¶Relative high cost of store merchandise
Strengths
Target is a major retail store, and one of the largest retail stores in the United States. The company has a recognizablebrand name through its network
of stores. The company had about 1,790 stores in the United States as of January 2015, and continues to gain market shares in the competitive retail
business ("Global Market Direct SWOT Report", 2015). One of Target's strengths is its nationally recognized name "Target" and red–colored theme.
Target's brand recognition is wrapped around the provision of exclusive merchandise that targets all age ranges and different income levels. The
company attracts millennials through various private labels in its clothing section, and sells merchandise under exclusive brand labels in its kitchen,
home and shoe section. Categorization of store products also distinguishes Target from other major competitors like Walmart, and this strategic strength
attracts shoppers that prefer specific product listing either by category, or by brand.
Business analytics plays a major in sourcing new customers in emerging markets. Target has over the years, employed business analyst that mine
customer data for shopping habits and use the data observed to design advertising and marketing schemes that can

The Role Of Social Media On Global E Commerce
The Role of Social Media in Global e–Commerce Name Affiliated Institution E–commerce is short for electronic commerce where the participants
(companies) trade their products and services using computer networks. The buyers and sellers can use platforms like mobile commerce, electronic
funds transfer, supply chain management, online transaction processing, data collection, internet marketing, electronic data interchange and inventory
management systems. Currently, most of these transactions have taken advantage of the World Wide Web, which is largely accessed through emails
and other platforms. E–commerce entails online shopping web sites, active participation in online market places, business to business trading activities,
data collection through web contacts and other social media, electronic data interchange between businesses and retails for launching newly innovated
and created products and services. Social media Social media, on the other hand, has changed the way people use the Internet. Consumers are actively
participating in conversations regarding the products they are using and advice companies on how they would prefer their products made to satisfy
their needs. People use social media to communicate, express themselves, pass their time, entertain themselves and seek information. By companies
using media to communicate to its customers or building an online community to keep conversations going about their products, they make visitors of
their pages be more

What Are The Advantages And Disadvantages Of Owning A...
Autumn 2017 First–sit Portfolio
Effectiveness in the Business World
(EBWO3001)
Student Name: Mehjabin Alamin Student Number: 54608 Lecturer Name:
As a requirement for the completion of this portfolio, you should first decide on a type of business you have or would potentially like to start up in the
future (e.g. restaurant, shop, service etc.). Your answers to the tasks below will relate to this business.
WeekContents (350–400 words per task)
Page
Learning outcomes
Week 2–3 a.Briefly describe the nature of business you have or might like to have in the future.
b.What are the advantages and disadvantages of owning your own business?
c.In what ways could PESTEL be useful in planning your start–up business? 3
LO1/4
Week 4–5
a.In what ways can 'globalisation' have an impact on your business? Discuss two examples.
b.What suitable technology would your business use and how would it improve the operations of the business? 4
LO1/2
Week 6–7 a.Briefly identify who your 'customer' is likely to be. Why is it important for a business to understand its customers?

b.Describe TWO ways in which you might attract more customers to your business.
5
LO1/3
Week 8–9
a.What is the role of ethics in business?
b.With examples from other businesses, describe how your business can treat its staff ethically. 6
LO3/4
References 7
Total

Essay Examine The Social Impact Of E-Commerce On Society
Examine the social implications of e–commerce on society Changing customer perspective: This incorporates how web shopping has provided
included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get
the best arrangements and discover the best items. Before all else when e–Commerce was beginning individuals were uncertain about the level of
administration that they would get. From that point forward numerous laws have been made so that e–Commerce organisations provide service of an
incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise
changed on security issues and simplicity of using e–Commerce sites. In the first place individuals were uncertain about utilizing their charge cards
online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop
on there. Bricks and clicks Bricks and clicks is a term used as a part of business which shows that business has shops or outlets (blocks implies
physical presence) furthermore bargains online (clicks implies web presence). Web exchanging is anything but difficult to begin off and obliges less
cost to begin and keep up. A high road shop don 't have to purchase a major store to hang all items with dividers. There are site like eBay, Amazon
which take ostensible expense of

Unit 2: Exploring Business Activity Assignment 2 D1
Unit 2: Exploring Business Activity Assignment 2 D1
Amendment
Subject: How managing the resources of the organisation and effective budgetary control can improve the performance of a business.
Introduction: In this report I will be speaking about how managing the resources of an organisation and effective budgetary control can lead to
improved performance of a business.
Findings/ Main Body: As I have talked about with you before, managing the resources of an organisation and looking closely at its budgetary control is
absolutely vital in business. It improves performance over every department and gives the business management team a clear view on where they can
expand and develop in the future.
Every public limited company that allows ... Show more content on Helpwriting.net ...
Applying close attention to changes within 'fixed' costs can be crucial and will improve the performance of management decisions in the future as you
have valid data to hand. The pricing in times like the recession for rent could always be changing and product prices can go up or down according to
competitors within the marketing environment, using invalid information for predictions on what will happen with the business is suicidal and
managing resources and budgets can cover this problem and in turn improve the companies performance by making accurate marketing decisions that
will benefit the company.
Also, in any recession businesses need to insure their safety by keeping reserves from the cash flow cycle for emergencies. An emergency could
render anything from a downturn in the market to an offensive attack on your business premises, keeping reservations will help soften the effects of
these situations. Business analysts recommend that reserves should be maintained which will allow the business to continue for at least three months
in the event of an emergency. Also having a high liquidity figure helps, this is the ability to turn assets or stock into cash to be able to pay bills.
Making reservations and emergency funds will improve performance in the long run in poor economic times and help see your business through, giving
each department a

The Importance Of Happiness In The Work Environment
Happiness in a work environment can aid to increase productivity, decrease the amount of injuries due to stress and unhappiness, plus it create more
jobs because people want to work in that type of environment. The environment around employees can alter their speed of productivity if it is
unpleasant to them. This issue has gone for many years in many businesses and has been overlooked by these corporations. Considering that almost
80% of doctor visits because of work are due to stress. As a business owner, I will need to understand what affects my employees. The business can be
affected by a decrease in productivity due to an unhappy environment. The efficiency of the business will depend on the environment that surrounds
the employees. There is studies that show that the work environment in a business can affect how well the employees work and can lead to an
increase in the number of jobs at that business. People that are enduring high amounts of unhappiness and stress are more likely to get injured.
Businesses' can fail, because their employees are not in a enjoyable environment to work and this will lead to a decline in productivity. A decrease in
productivity will lead to a decline in the profit, because less products will lead to less money coming into the business. Some businesses' want investors
to put money into their business, so that they can grow, but investors do not want to invest in a business that has employees that are not happy and are
not productive

E Commerce Is The Conduction Of Business And Commercial...
TRACKING TECHNOLOGY; THE DEVELOPMENT AND PERSPECTIVES OF E–COMMERCE Tracking technology Name: Class: Date
Institution: INTRODUCTION E–commerce is the conduction of business and commercial affairs through electronic means. Electronic means ensure
that companies are competitive and efficient in terms of production. The high level of e–commerce in the current business environment has not come
instantaneously, but, there has been continual evolution. The centre of this evolution is technological advancement and globalization, two factors that
have reduced the world to be in the form of a business village due to the ease in which operations are done. A sense of enhanced competition exists
between various companies as they struggle to cope up with the high demands of the technology era[ ]. This essay outlines the development and the
perspectives of e–commerce.
Being a large topic, the evolution of e – commerce is discussed as a component of the disadvantages of e–commerce. The use of the e – commerce and
e – commerce selling invention hit the internet marketing with a thud on its invention in the late 1990s with its revolution of transforming the computer
and internet industries. The use of the e – commerce came with several advantages that saw connections both in the internet and intranet easier and
transfer of files become much easier between and among foreign businesses too but also came with disadvantage as it placed most businesses under

The American Businessman Essay
The American Businessman When you think of your average businessman, the first thought probably is a tall and slender man, who always wears
black suits and is a wall street shark. However, this is not the case for Eric Merchant. He is a large, jolly man, who always wears tee shirts that relate to
cars and trucks. Every weeknight, after Eric comes home from his job as a business owner, he starts to work again. He is a day in and day out
workaholic, he always has something to do and time to do it. He elaborates, "I can 't just do nothing, that doesn 't seem practical to me," Eric has
always been a devoted worker for his own personal satisfaction, and for his two children, Maddy and Masen. Before his business, Merchant
Automotive, became his priority in work, he was a mechanic for a Todd Wenzel dealership. However, he still ran his own small business on the side
while working there. He bought parts from their supply manager and resold them on his own website. "They knew what I was doing, they just didn't
care because I wasn 't competing with them." His managers hadn't cared because they weren 't selling anything online, and therefore saw no problem
with Eric doing so. Along with that, he would do speciality mechanic work on large diesel trucks out of his own garage. Eric had tools and knowledge
to perform maintenance on specific vehicles that almost every other mechanic shop could not do. He attracted customers from around the globe by
using online forum websites, spreading

The Internet Is A Tool For The Mind And People Essay
The internet is probably the best invention we ever had. Our society can literally look up anything they want and there will be answer online. You can
look up anyone and find some type of information on them. The internet is a tool for the mind and people can benefit tremendously off of it or waste
their time on social media and never reach their potential. Social commerce is the use of social networks in the context of E–commerce transactions.
Social commerce involves using social media, online media that supports social interaction, and user contributions to assist online buying and selling
of products and services. There are countless positive ways our society can use the internet to benefit themselves. Making money online is a huge
advantage for people. Twenty years ago, it was unimaginable to think that the internet and what we have today was even possible. No one thought we
would have phones that can do everything from taking pictures, to playing games, to looking something up on the internet. We are extremely fortunate
as a society because of all the tools we have. From the internet, we were able to add E commerce and we use the internet every day in our lives.
EBay was the most popular social commerce company before Amazon. EBay has a peer to peer platform and the company was founded in 1995.
Customers can go on the website and sell anything to anyone. Customers then bid on the items, with the auction lasting so long, and the highest bidder
wins. This platform also

E Commerce And Social Media
As the children's boutique, Adorable Annie's wants to pursue entering their store in the e–commerce and social media outlets. This will bring positive
results to the problem statement which are the following challenges: Identify their target market Generate promotional pricing/point of purchase
(P.O.P) displays Generate a company website/Email database Expanding the store's social media outlets beyond Facebook However, the hypothesis for
the company would be to produce a positive outcome based upon the natural results of expanding the boutique's target market by utilizing a Customer
Relationship Management (CRM) strategy with the store's current customers which this will additionally obtain new customers to the business
permitting the store to place customers at the vanguard Adorable Annie's plans to achieve. The hypothesis is as follows: By expanding the boutique's
target audience by creating an online store and increasing their social media outlets. Therefore, the null hypothesis would be inverse: The boutique's
target audience will not expand by creating an online store and increasing their social media outlets. Adorable Annie's would not be expanding the
company in the e–commerce world, as they do not feel there was a market for the boutique. Adorable Annie's feels there is a strong market for
consumers to want to have the option of going in–store. However, this is a children's boutique which is adapted towards the purchasing power of the
parent, and it is

Electronic Commerce A Managerial And Social Networks...
We all wish to have a successful business that we enjoy, and that covers the bills and brings us profit, but creating such kind of business needs more
than a great idea to accomplish it, we need a plan that clears the steps needed, the expenses, and the strategies that will be taken. According to Efraim
Turban in his book Electronic Commerce a managerial and social networks perspective 2012 we need to Define create, and implement an E–business
plan that supports Business–to–Business (B2B) and Business–to–Consumer (B2C) functions. So here are some great points to how to create and
implement a business plan. First I would like to talk about the meaning of a business plan, and the importance of it. Turban defined a business plan as
"a written document that identifies a company's goals and outlines how the company intends to achieve the goals and at what cost." (Turban & King,
2011) I business plan is obviously a formal statement of the business goals, explanations of why they are adaptable, and plans for accomplishing them.
It may also contain background information about the organization or team attempting to reach those goals. A business plan is important for an any
type of business and any size, it provides the steps the business would take, gives a future look on is will happen, encourage financers, and team
members, and eventually it helps in managing the company. Now that you understand what is a business plan and its importance to the business we
should put a few

Renter Agreement : Contract Agreement
Renter Agreement
This Renter Agreement (this "Agreement"), as purchased from and presented by The Guarantors Agency (the "Agent") on behalf of the Hanover
Insurance Company (the "Insurer"), sets forth the terms and conditions of the relationship between you (the "Tenant"), the Insurer and the Agent, and
your and their obligations to the Agreement. The parties are defined as:
(a)the Insurer;
(b)you, the undersigned Tenant; and
(c)if applicable, the undersigned Responsible Party (the "Responsible Party").
In this Agreement, the terms "I", "me", "you", "your", "mine" and "my" refer to you, the undersigned Tenant. This
Agreement applies to the Lease (as defined below) commencing and expiring on for the rental of (the "Apartment") and ... Show more content on
Helpwriting.net ...
This agreement and will not protect me from or prevent an eviction if I do not pay my rent. I understand that if I do not pay my rent, The Guarantors
Agency Inc. will report this information to the three major credit bureaus: Experian, Equifax, and Trans Union. I understand that if I do not pay my
rent, or meet my other obligations to the Landlord (as defined below), the Landlord may make a claim under the Lease Rental Bond Policy. If a
claim is paid, I agree that I will reimburse the Insurer for all amounts that the Insurer has paid to the Landlord as a result of the claim made. The
Insurer has the right to sue me to collect those amounts, and I will be obligated to pay any legal fees and expenses incurred by the Insurer to collect
those amounts. I have waived my right to a jury trial in any such lawsuit, and thus will not be entitled to a jury trial in any such lawsuit. I understand
that the coverage provided by the Lease Rental Bond Policy is solely for the benefit of the Landlord, and that I have no right to seek any benefits from
or payments under the Lease Rental Bond Policy.
RECITALS
A.I would like to enter into a lease for the Apartment, but I do not meet the Landlord's qualifications for a lease, as determined by the property owner
(the "Landlord"); and
B.I would like to use the Agent to purchase a Lease Rental Bond Policy, guarantying my obligation to the Lease; and
C.I understand that I will qualify to enter

Case Study: Amazon's Business Model Canvass Model
Case Study: Amazon Business Model
Student's Name
Institutional Affiliation
Date of Submission
Introduction
Amazon is a company known for its abilities when it comes to internet retail business. The company has for many years come out very different from
the rest of the companies like eBay, Borders, Chapters and Indigo (Paavo, Arash & Alain 2014: 238). The company has its pride in offering a platform
to third party sellers and merchants. One of the strategies that Amazon uses to lure its customers is the use of integrated reviews and referrals. Because
of growth in technology, the company has expanded to technology service offerings and digital content retail. This paper is geared towards
demonstrating how researchers can affirm the feasibility of Amazon's business model using the business model canvas approach. To achieve this, the
paper shall discuss Amazon's business model from the perspective of business model canvas approach.
Canvas Approach to Amazon's Business Model Analysis
The concept of Business Model Canvas approach started with Alexander Osterwalder and Yves Pigneur (Osterwalder & Pigneur 2011: 15). The
canvas is a way to describe, visualize, assess and change business models (Osterwalder & Pigneur 2011: 15). The canvas is made up of nine building
blocks. These blocks mostly touch on the main issues ... Show more content on Helpwriting.net ...
For example, price and convenience stand out as its value propositions. The company has been able to maintain good customer relationships through
low prices. As well, the company's initiative 'Amazon Publishing' is one of its recent ventures that gives new author access to Amazon stores. For a
better working business model, the canvas approach exposes that Amazon needs to continue focusing on delivering a unique user experience,
maintaining good relationships and focus on expansions in cloud services and digital

Groupon Is An Internet / App Based Business
Groupon is an internet/app–based business. They provide goods, vouchers, and even vacations at a discounted rate. Groupon was launched in 2008
and the site was dedicated to advertising local businesses by offering deals for a limited time (Edelman, Jaffe, & Kominers. 2014). As a consumer
you are able to discover businesses and merchandise in your local area, as well in other locations. They are still working on expanding their business,
but currently you can find deals on things to eat, see, do, and buy in 47 countries (Groupon, Inc. (GRPN). 2016). The past five years they have steadily
increased their sales/revenue with 3.19B in sales/revenue in 2014 (Groupon Inc. 2016). Groupon's mission statement is: To connect localcommerce, ...
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They always strive to improve and get better, which is exactly what they are saying in their value, Intolerant of Mediocrity. Groupon always wants to
be one step ahead and never stop improving or creating new systems, or programs. Building for the Long Term essentially says they are here for the
long haul. Every decision they make in their business is to improve it, and hopefully keep the business going. Their last value, Making Life Less
Boring, is saying that they want people to get out and experience life. Using Groupon will introduce you to goods, and activities, which can liven up
you day. Groupon is becoming worldwide, but still maintain the local and small business aspect. In the SWOT analysis I have identified possible
strengths, weaknesses, opportunities, and threats to Groupon.
Strengths
They are an online business, and have a cell phone app so you can access it almost anywhere.
It operates internationally.
Offers deals from a lot of different merchants, which creates a diversified range of goods and services.
Weaknesses
Deals may end up not profiting the merchants
Negative reviews, and negative publicity.
Opportunities
They have the opportunity to pair up with bigger corporations, such as Google and Facebook.
Increase products and services offered.
Threats
They have competitors who offer similar deal to them, like LivingSocial, and Google Offers.
Most of the goods and services they offer are

A Report On Target Corporation
Target Corporation is an upscale discounter store, providing high quality on trendy merchandise, at nice prices in a clean environment and guest
friendly store. The first Target store opened in 1962 in Minneapolis area of Roseville, MN with a focus on useful shopping at reasonable discount
prices. Today, Target remains committed to providing a one
–stop shopping experience for guests by delivering separated merchandise and outstanding
value with its Expect More. Pay Less brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com
consistently being ranked as one of the most–visited retail Web sites. Target now has 801 stores in the United States, 130 stores in Canada, 37
distributions... Show more content on Helpwriting.net ...
Sometimes they are rude, it depends on who you are talking to." Target does not intend to lose any of its valuable customers and even if the
customers insist on a discount on merchandise it is more than likely the management will reconsider the merchandise and reduce the price down
about ten percent. A member of management rushes to approach the customers question and or concerns and assist their problems fast as
possible. Target greeter's encourage customers to continue shopping at Target with their humbleness and gratitude expressed with terms like
"Welcome to Target or Thank You for shopping at Target". Target is a clean store. Especially for mothers and fathers the number one priority is
their children's safety. Target has certain employees perform the safety sweep. Target provides the safety sweep once every two to three hours so
if there is a spill or any mess, the safety sweep associate will clean the mess for the customers safety. One of the customer's surveyed named Jessica
Martinez agreed that Target is a clean place to shop and safe for her kids. If within those three hours a spill happens then an associate will call or
page for maintenance to report to a certain aisle or register and clean the mess as soon as possible for customer's and children safety. Target knows
that a clean store is a safe store to shop at. In comparison to other retail stores that are dirty and might have mice or cockroaches present. Target offers
their

Groupon Business Analysis
"Groupon is the fastest growing company in the daily deal social e–commerce arena. For this reason, their growth and globalization strategy is of
particular interest to any researcher or investor interested in understanding this industry and its potential future growth and development" ( Hughes,
Breytenbach, 2013). Groupon is a large online business that has captured today's technology with ease while providing business with marketing and the
consumers with a discount. In a short amount of time Groupon made over $1 billion than any other company. Groupons mastermind, Eric Lefkofsky,
is ready to take the next step and go international with company. What should he do strategically to build his case? What would I do if I were in his
shoes ... Show more content on Helpwriting.net ...
Setting goals with a team while keeping in mind what your business stands for and the community you are trying to target. Setting S.M.A.R.T goals
is a great way to keep companies on track. "One way of writing effective goals for yourself, your job or your company is to use the S.M.A.R.T.
guidelines" (Williams, 2010). S.M.A.R.T. goals are specific, measurable, attainable, realistic, and timely. Like any plan in business come challenges
from all who have their hands in the sand. There needs to be strong commitment to attain the success. With these goals comes effective action plans,
tracking progress, accountability, and

The Benefits Of Car Buying And Buy A Car
When deciding if it's best to lease or buy a car, there are considerations you should make based on your personal situation. For example, the monthly
payments and whether you drive the car for business will factor into the process. These questions should help you answer the question of whether car
leasing or car buying is right for you.
How Long Will You Keep the Car?
If you want to trade in for a new car every 2 years, leasing would be the better option for you. You're essentially paying to rent the vehicle long term
before trading it in for another. A car owner who purchased a car then turned it in within a few years wouldn't get muchmoney for the car since it
would have depreciated significantly. The depreciation for a leased car isn't the concern of the person who does the leasing. The monthly payments for
use of the car have depreciation costs factored into it.
Are You Rough on Your Vehicles?
A driver who doesn't ding or scratch their car is a driver who should consider a leased car. If you are constantly finding unexplained scratches or dents,
you'll end up paying a lot of money for the repair of the car. While you might be able to ignore scratches on a car you own, a leasing company will
charge you for those kinds of repairs.
What is Your Available Savings for Fees versus a DownPayment?
The upfront costs for buying a car include the massive down payment, registration and insurance fees as well as the title costs. You'll also have to make
the first payment on

Social Media in E-Commerce
Social Media Tools in E–Commerce Last week the team created a presentation to describe how new communication technology could help the
team–oriented projects of an e–commerce company succeed in a more effective and efficient manner. Now that the presentation is complete and was a
success, the executives would like us to launch an e–commerce unit.
The team will discuss how the new social media tools may be used to distribute messages to consumers and clients and explain which tools are the best
to use in specific situations. Some of these tools that will be discussed include video conferencing, Skype, online schedules, online calendars,
Smartphone, and internal shared hard drives. Several ethical issues are involved when using ... Show more content on Helpwriting.net ...
These security concerns include fraudulent acts committed by employees or third parties against the computer systems, computer virus attacks,
alteration or destruction to electronic information, trade secrets copied or recorded, and extortion (Tennant Risk Services, 2004). Any time software or
programs are downloaded to a computer or other device the operator runs the risk of a virus being attached. Having a secure, anti–virus software
installed on each computer or device involved in downloads, is imperative to prevent damage caused by virus attacks. Security systems that monitor
computer activity can also be installed on computers within the organization or company to deter employees from committing fraudulent or malicious
acts against the computer system. Computer Securities Products, Inc. offers a variety of items to secure computer hardware and software such as
cable kits, coverlocks (blocks viruses from being downloaded or information from being copied by locking across the disk drives, CD drives, and
USB ports), and steel enclosures for CPU cases (Computer Securities Products, Inc., 2009). The Computer Fraud and Abuse Act (CFAA) was passed in
1984 and updated in 1986, 1994, 1996, and 2001. It prohibits unauthorized access to computers belonging to a financial institution, government agency,
or protected computers involving interstate or foreign communication

Social Media Tools in E-Commerce
Social Media Tools in E–Commerce COMM/470 As with any organization the key to success are many. It's a matter of determining which keys fit the
door of success and focus of the organization. Technology is continuously expanding therefore producing more advanced tools to better organize,
communicate effectively and provide efficiently the highest quality of work output by employees. Taking on the task of assisting with the launch of a
new e–commerce unit, it is important to recognize that are going to be the determining factor so success. Organizations conduct transaction on a global
scale, and they must adapt to the advances in technology to compete and succeed. E–commerce will provide a platform to promote growth and... Show
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To maintain trust and honesty the organization will follow up on campaign purchases from the beginning of the business transaction to the final sell of
every product. By keeping track of the business transaction the organization can make changes based on the supply and demand principles. This
product review is cost effective to the business and at the same time satisfies the customers need. In the event the purchase of the company's product is
not going smooth as planned, the time for a correction is available and the integrity of the consumer is honored. The recommendation of improving
products by a team of buyers is beneficial to the business and the consumer long term relationship. The buyers and consumers comments and concerns
will be examined to help improve the product and keep the integrity for life. Other privacy concerns consists of information confidentiality or data
confidentiality and the connection between gathering and spreading of the data, technology, the community expectation of privacy, and the legal and
biased issues surrounding them. In the United States data privacy is not highly regulated or legislated, for instance, the Health, and Information
Portability and Accountability Act of 1996 (HIPPA), the Children's Online Privacy Protection Act of 1998 (COPPA), and the Fair and Accurate Credit
Transactions Act of 2003 (FACTA) are indicators of how the United States federal laws tend to favor

Tuition Reimbursement Implementation Report
Topeka Lathers Tuition Reimbursement Implementation Report XCOM/285 Robyn Walker January 9, 2014 Every company has employees that would
like to further their education. For the employees of our company, there is no better time than now. Recent approval by our company to budget for
tuition reimbursement for employees seeking opportunities to enhance their skills in their field of work, we will see high interest in ambitious and
talented employees. In this paper we are going to discuss professional opportunities business and communications degrees offer, different career
opportunities available for individuals with these degrees, the earning potential of individuals with the degree, and how... Show more content on
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Some company pays educational institutions directly for expensive, intense training programs that require payment up front (O'Reilly, Brendan
2001). Today, nearly 15 percent of our domestic workforce is enrolled in college and university coursework, more than half seeking advanced
degrees. Our participation rates are three times the national average for companies with similar programs. And, participants' retention rate is double
that of all employees (Cassidy, John F. 2004). People with degrees of business and communication have the upper hand compared to those that don't
hold a degree. Those individuals holding degrees obviously have a better chance of advancing within the company. This way both the individual and
the company benefit from this move as with employees look to grow within a company, make more money and be a part of a stable and comfortable
environment. Furthering education in business communication through the workplace has its advantages. Employees are faced with lots of options
such as serving as spokes persons for their company where they will be entrusted to keep good interactions. They would be required to keep great
inner communication assisting those involved with publishing, company and corporate representative. Types of careers people with a degree have are
more varied than

Fashion Trends And Trends Of Savvy Chic Apparel
Market research will play a major role in product selection with current fashion trends and future fashion trends. Savvy Chic Apparel will employ an
independent market researcher to investigate current and future fashion trends and determine what merchandise, what sizes and quantities are
needed. Savvy Chic Apparel will create a value niche for itself based on its combination of high value apparel and accessories and stellar customer
service. Savvy Chic Apparel will maintain remarkable customer service, in actuality, it will set them apart from their competitors, which include retail
stores such as Banana Republic, Chico's, Nordstrom Rack, and New York & Company. This exceptional customer service will result in a loyal
customer base. Prices will be set by market forces, balancing supply and demand and Savvy Chic Apparel's financial objectives, in order to optimize
output with minimum overage. The prices will be calculated by understanding selling, shipping and inventory costs to get to the break–even point of
each item. To earn Savvy Chic Apparel's customersbusiness and loyalty, they will ensure that its products are ethically manufactured, and shipped
(Morrison & Humlen, 2013).
There will be four full time employees, one marketing manager, distribution manager, and twosales representatives along with three part time team
members. These employees will play an essential role the first year of operations, as they will be the powerhouses that will grow Savvy Chic Apparel

Electronic Commerce A Managerial And Social Networks...
Successful Business We all wish to have a successful business that we enjoy, and that covers the bills and brings us profit, but creating such kind of
business needs more than a great idea to accomplish it, we need a plan that clears the steps needed, the expenses, and the strategies that will be taken.
According to Efraim Turban in his book Electronic Commerce a managerial and social networks perspective 2012 we need to Define create, and
implement an E–business plan that supports Business–to–Business (B2B) and Business–to–Consumer (B2C) functions. So here are some great points
to how to create and implement a business plan. First I would like to talk about the meaning of a business plan, and the importance of it. Turban
defined a business plan as "a written document that identifies a company's goals and outlines how the company intends to achieve the goals and at
what cost." I business plan is obviously a formal statement of the business goals, explanations of why they are adaptable, and plans for accomplishing
them. It may also contain background information about the organization or team attempting to reach those goals. A business plan is important for an
any type of business and any size, it provides the steps the business would take, gives a future look on is will happen, encourage financers, and team
members, and eventually it helps in managing the company. Now that you understand what is a business plan and its importance to the business we
should put a few

American Express : A Global Service Company
American Express is a global service company, providing customers with access to products, insights and experiences that enrich lives and build
business success. A leader in global payments, American Express is the largest card issuer by purchase volume and operates a worldwide network that
processes millions of merchant transactions daily. It offers the broadest array of payment, expense management and travel solutions for consumers,
small businesses, midsize companies and large corporations.
American Express provides customers with incomparable access to products, experiences and insights that enrich lives and build business success.
American Express makes it easier, safer as well as more rewarding for consumers and businesses to purchase the things they need and on the other
hand for the merchants to sell their goods and services. A pioneer ofcommerce, American Express provides novel payment, travel and cost management
solutions for individuals and businesses. Above all, it helps customers achieve their dreams and aspirations through best of the class benefits, access to
unique experiences, business acumen, and global customer service.
1.1Line of Business
Here 's an overview of the businesses and departments that enable American Express to serve customers in more than 170 countries, engage employees
worldwide, protect information and assets, and drive results for shareholders while ensuring it operates with the highest integrity. Here is a brief
description of these

Effects Of Materialistic Values And Goals Essay
32 EFFECTS OF MATERIALISTIC VALUES AND GOALS Spending One?s Life Away: Effects of Having Materialistic Values and Goals Ariel E.
Epstein Quinnipiac University Table of Contents Chapter I: Introduction.???????????????????????????.. 3 Chapter II: Personality Traits and
Materialism??????????????????...6 Chapter III: Materialism in Children and Adolescents????????????????11 Chapter IV: How Materialism Affects
Adults.???????????????????19 Chapter V: Proposal for Future Research.?????????????????????29
Introduction......................................................................................................................29
Method..............................................................................................................................30
Results...............................................................................................................................31
Discussion.........................................................................................................................31
Conclusion.....................................................................................................................................33 Annotated
Bibliography????????????????????????????.. Chapter I: Introduction Ever since the end of World War II, the American people have had access to an
increase in available goods and have been able to

Article Review: United We Stand: The Impact Of Buying Groups
Article Review: United We Stand: The Impact of Buying Groups on Retailers Productivity Bibliography Geyskens, I., Gielens, K., & Wuyts, S. (2015).
United We Stand: The Impact of Buying Groups on Retailer Productivity. Journal of Marketing, 79, 16–33. 2. Summarize the highlights of the article.
Use your own words. 1. Objective/hypothesis The main objective in this study, is to find if belonging to a retailer group membership increases a
retailer's performance on average. The second part of the study wants to measure if belonging to a retailer group membership, with its mix of retailers,
can it provide a distinguishing performance among retailers that are part of that group. Hypothesis One: "Buying Groups scale increases retail... Show
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This was also indicated in the first study that the composition of the group members' performance was dependent on each member's benefits in the
retailer group. These benefits can vary depending on the group member's position within the group. The concerns of the dynamics and positioning
of certain retailers in the group is further researched in the second study. In the findings, for the second study, the researchers observed the
dynamics of the members of the buying group and the position the retailer held within the group and if that contributed to an increase or a decrease
of the performance of these retailers. The second study uses the Heckit procedure which used the 63 retailers that were active members in the
buying groups data by using treatment and control samples. They used the data estimates from the first study that was obtained by using the probit
model. The researchers could determine further in the simple slope analysis and what if analysis that depending on the size of the retailer being a
small, average, and large retailer base off the size of a retailer, can determine the retailers mix that will increase or decrease the productivity in a
group. Furthermore, other findings in the second study revealed the composition of the group is dependent on if a retailer wanted to grow to become a
member of a larger–scale retail member. In

Alibaba Group : The Biggest E Commerce Company
1. Introduction
Alibaba Group is a Cinese E–commerce company which was founded in 1999. In the past 16 years, Alibaba gradually grew into the biggest
E–commerce company in the world. According to the report of Alibaba (2015), by 2015 there are 350 million active buyers in Alibaba' s platform
which is 100 million higher than 2014. The gross merchandise volume of Alibaba is 2,444 billion Chinese Yuan. In 2013, the number was only 1,077
Chinese Yuan. It increased almost 250% in 2 years. Alibaba benefit by the huge growth of online retail market. The total revenue in 2015 is 76.2
billion Chinese Yuan. It is worth noting that in Chinese retail market, mobile penetration is 50.6 percent and mobile users create 6,430 million RMB
revenue which is a new record in the world.
According to Jack Ma who is the founder of Alibaba, the mission of Alibaba is to make it easy to do business anywhere. Alibaba operate online and
mobile platform in retail and wholesale trade. Alibaba creates value by providing technology and services like cloud computing and online financial
services to consumers, merchants, and other participants to conduct commerce in Alibaba' s E–commerce ecosystem. The main business of Alibaba are
Taobao.com and Tmall.com. Taobao.com is a customer to customer (C2C) online platform which was founded in 2003 and Tmall.com is a business
to customer (B2C) platform which was founded in 2008. AliExpress was founded in 2010, AliExpress focus on global market especially in US,

Benefits Of Franchisor And Franchise
Benefits
Benefits that would get by the both parties which is franchisor and franchise through different useful Franchise Development Programme from
different organization such as lower their business risks, get the maximum profit and so on. In the case study that our group chosen is Ayamas,
franchisee would get the lower business risks that means the business risk will decrease to minimum and the franchisee no need to worry about
their business will make them bankrupt because the risk is low. Next, opportunity to market goods or services that are acceptable in the market
which means the goods or service must have acceptable by the public and follow the rules of the country. For example, in Malaysia, foods that are
halal must have registered the certificate of halal and stamp the logo of halal on the foods to show that it is safe for muslin. It would get the market
to sell halal foods in Malaysia. Economic benefits of scale is one of the benefits for franchisee. It means franchisee can enjoy the benefits of economies
of scale that are bring high profit and money return to their business. ... Show more content on Helpwriting.net ...
For example, franchisor can learn act that related to human resource management in Malaysia that are protect employers and employee then franchisor
would follow the rules to treat their employees. Besides that, franchisor can be more focus on the work of Research and Development (R&D) on their
business to find out the problem in the business, the opportunity to expand their products or services, the location to expand franchise business and the
others. For example, franchisor can spend more time on the R&D of the problem that occur in their business such as the quality of the products or
services, time of delivery, price and so

Coach Case Study : Coach's Sales
Introduction
An article published in online Wall Street Journal on January 2014 assessed the factors behind Coach Inc 's decline in North American sales. It
attempts to dig inside the management dilemma that Coach. Inc is facing with its current statistics. Coach 's sales in North America declined by 13.6%
last year (Kapner & Mason, 2014). This paper focuses on the current business strategies followed by Coach Inc. via a critical perspective and in
accordance statistical information on the company 's operations included in the aforementioned article. Summary
The article titled, "Coach Earnings Fall on Weak North American Sales" by Suzanne Kapner and Everdeen Mason was published in online Wall
Street Journal, sponsored by the Dow & Jones Company on January 22, 2014. The article summarizes decline in Coach 's sales in the last and initial
period of 2013 and 2014 respectively (Kapner & Mason, 2014). It stresses on the fact that the cause of decline behind Coach 's profit was due to its
decision of launching a series of factory outlets that might overtake the number of its retail outlets present in North America.
The firm was founded in 1941, in a New York City loft as a family–run workshop called the Gail Manufacturing Company. The company is a leading
American designer brand, which excels in a vast production of luxury handbags; it's a marketer of fine accessories and gifts for women and men
(Coach, Inc. 2014).
Victor Luis, the newly appointed CEO of Coach Inc. claimed that

Case Study : Strategic Management Models Essay
KARATINA UNIVERSITY
NAME: SHIRLYNNE JOYCE WANJIKU
ADM:B400/1806p/14
COURSE TITLE: STRATEGIC MANAGEMENT MODELS
COURSE CODE: DBM 943
SUBMITTED TO: PROF PAUL KATUSE
ASSIGMNMENT 1 QUESTION 4
Question 4
a)Choose an industry of your interest and use porters five forces method of analysis to explain why the industry is attractive to you. Porter applied
microeconomic principles to business strategy and analyzed the strategic requirements of industrial sectors, not just specific companies. The five forces
are competitive factors which determine industry competition and include: suppliers, rivalry within an industry, substitute products, customers or
buyers, and new entrants. The industry of interest here would be the garbage collection industry. This business opportunity is on the rise in urban areas
in Kenya due to the rapid population growth that has brought about the growth of new residential estates and apartments. Coupled with this, is the
inability of the respective city and town councils to provide such services like garbage collection. Services such as this have been handed over to the
private sector.
Industry competitors
The garbage industry has a lot of competition due to the privatization of some firms by local government to assist in garbage collection. In Kenya it
is evident that the local government was over whelmed by the garbage menace to a point Nairobi was no longer known as the city in the sun but as
city in the garbage. This in

Disadvantages Of Market Expansion Strategies

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