NBTS's Hot Sat Tops provides short training programs on various topics that can be completed in either a 4-hour or 15-hour session. Topics covered include managing in times of crisis, employee shareholder programs, marketing in times of crisis, integrating e-commerce, sales management in crisis, the strategic role of human resources, and managing innovation. Each topic explores key issues, challenges, and strategies related to successfully navigating or driving organizational functions during changing conditions.

1. NBTS's Hot Sat Tops:
[Short training programs]
[The following seminars tackle more specific issues. They can be provided either
through a short 4-hour version (the seminar will then be rather conference-like) or
through a 15-hour training-like version]
- Managing in times of crisis.
- What it means to let your employees be shareholders.
- Marketing in times of crisis.
- Integrating e-commerce in your marketing and sales strategies.
- Sales management in times of crisis.
- The strategic role of Human Resources management.
- The innovation process in any company.
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2. Managing in times of crisis:
- How do you know that your business organization is in crisis?
- What is bad and what is good about a crisis?
- Which changes, if any, should be made in your management methods?
- Should you change your management methods before a crisis arises?
- Does good crisis management help you to get out of a crisis quickly, even if the
crisis is external to your company and you do not have any control over it?
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What it means to let your employees be shareholders.
- Stock options: their meaning, and when to grant them.
- Other types of remunerations related to conceding a part of the company’s capital to
your employees.
- Which impacts does this policy have on the overall health of the company?
- Advantages and disadvantages of this policy.
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Marketing in times of crisis:
- How does a company know that it is facing a marketing-related crisis?
- Which are the first actions to take, and do they vary according to the type of
situation, or the type of company, or both?
- Which marketing priorities change in times of crisis?
- If the marketing function is correctly managed, would this help the company to get
quickly out of the crisis?
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Integrating e-commerce in your marketing and sales strategies:
- How does e-commerce change the nature of your marketing and sales strategies?
- The real reasons why it is urgent for any business to integrate e-commerce fully.
- Specific steps to take for a successful integration.
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Sales management in times of crisis.
- Types of selling-related crises, and of sales-management-related crises.
- Differences between techniques specially created to be able to sell in times of crisis
and “good” selling”.
- Differences between managing the sales forces in times of crisis and “good” sales
management.
- Reasons why a crisis can be an effective consultant for the sales manager.
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3. The strategic role of human resources management.
- Some common misunderstandings about what human resources management is
about.
- Which should be the real functions of HRM nowadays?
- Why does HRM have an essential strategic role?
- Who should manage the human resources?
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The innovation process in any company:
- Some common misunderstandings about the meanings of innovation.
- Types of innovation.
- How to unleash the innovation potential in your organization?
- Who innovates and why?
- Managing innovation adequately.
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