1. Evaluation Task 1
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products ?
I am using the video ‘Love the way you lie – Eminem Ft Rihanna’ in
comparison to my own video.

2. 1. A shot that shows a link between lyrics and/or music and visuals.
In this clip from the video ‘Love the way you
lie’ Rihanna ft Eminem, Rihanna is in front of
a wall of flames that some may see as a
powerful image. One of her lyrics is ‘Just
gunna stand there and watch you burn’
which relates to the back ground shots, and
this shows the link between the lyrics and
the music video. The shot following this
there it is of a woman with a flame in her
hand ‘burning’ like the lyric suggests.
In this shot taken from our video
the actor says the lyric ‘say your
talking to me though’ whilst he
says this he is pointing at himself.
This shows a link between him
and the lyrics of the song, I
thought that the actor did this
really well in this clip as it works
well too.

3. 2. A shot that typifies the way a record company would want their artist to be
represented.
This screen shot is a shot of Eminem a
well known artist that is featured in this
music video. It is good that Eminem is in
the video because he would attract a lot
of viewers to this particular video just
because of how well known he is. In this
shot he is represented as a single
artist, on his own just like the majority
of his music. In this shot taken from
Heartless, it shows the artist
alone whilst he is singing. This is
good because he is alone in the
song because his partner has just
left him, this would be a good
picture of how the record
company would want him
too, because he is a single artist
and he works alone, a bit like
Eminem does in the video above.

4. 3. A shot that illustrates how your video uses music genre.
In this shot of the video it shows
represents the genre of the music
video. The music video of this genre
would be Hip-Hop and Rap. Eminem
is rapping in one of his 3 verses in
this song, alone. This is how he likes
himself and his genre to be
illustrated. This is because most of
rappers are single artists.
This shot on the right shows
the genre of the video really
well. The genre is Hip-Hop
and rap and the artist is a
single artist, so a shot of the
artist alone is good because
it typifies the genre. As I said
above most of the rappers in
the 21st century are single
artists.

5. 4. A shot that shows an intertextual reference.
Here in this shot we see the shadows
of the actors that are used in this
shot. I like how this is done in the
video because the actors are going
though an emotional time, and hiding
their faces protects them and makes
them feel more secure. The use of
the sunlight is also used to good
effect to create the shadow effect to.
This particular shot shows
intertextual reference. This is
because the lyrics says ‘That you
are leaving me’ and when this bit
is sung, our actor is walking out
and implying that he is leaving
her. This has also worked well and
mixed in together with the song
and the music video.

6. 5. A shot that demonstrates your use of camera.
In this shot, it shows both the main
artists together with a burning
building in the background. This is a
good camera position for the shot
because it captures both the artist
and the burning building in the back
ground, in which the music video is
based on.
This shot shows the use of camera
really well, this is because it
captures not only the actor but the
lights of the cars as they drive
past, and the lighting on the pub
too. This works really well with the
actor on the bridge. I think that the
camera is in the right position in
this shot.

7. 6. A shot that demonstrates your use of lighting
This shot uses the use of the natural
sun light for the shot, although some
camera lighting would have been used
in some occasions, but to the audience
the only light being used will be that of
the sun. this is clever and is used quite
a lot in this music video. Earlier on in
the video light coming from a burning
house was used, and gave a good
This shot uses the lighting coming outline of Rihanna, and also with the
form the building in the actors in the room.
background really well. It creates
a silhouette of the character and
gives the effect that we were after
in this particular shot. This
worked well because in the
official video they use this
effect, but instead of it being with
a human it is with a cartoon
character.

8. 7. A shot that demonstrates your use of Mise-en-scene.
Although I have used a similar screen
grab earlier, I feel that this shot gives a
good perception of the Mise-en-scene
of the video, it is set inside of the
house, and thought out the video the
house will eventually burn down, just
like the actors relationships, it
completely ends and is burnt to
ashes, and cant be mended.
For this shot it shows our Mise-en-scene
which is the background shot of the town
of Henley-On-Thames. This is a good
background shot because it shows good
lighting and also it shows areas in which
we did the majority of our filming. The
lighting is red which can be related to the
world hear, meaning love, so this links
our music video to the song and the
Mise-en-scene.

9. 8/9. Two shots which you feel demonstrate something which shows you have watched
other music videos.
In this shot from the music video ‘No
Love’ by Lil Wayne and Eminem it
shows Lil Wayne alone, just like in the
music video ‘Love the way you lie’ and
our own music video, which is
Heartless by Kanye West. As we said
earlier this shot typifies what
mainstream hip-hop and rap is
about, being alone and independent.
This is the same sort of camera
shot taken from our own music
video, as you can see both the
shots are similar as we used the
one above and tried to put it into
our own music video. We think
that it gives a good effect to the
music video as you are only
focusing on the artist.

10. 8/9. Two shots which you feel demonstrate something which shows you have
watched other music videos.
This shot is taken from the video
‘Flashing Lights’ by Kanye West
who is the same artist that sung
our song, this shot is taken of a
woman walking in the darkness
so it shows what seems to only
be a portrait of her body being
shown, we used this in our
video because we thought that
this was extremely effective.
This is our version of the shot, there is
abit more light in ours than that of the
one above, however the shot still works
well and we are pleased with this. We
did use the video ‘Flashing Lights’ for
Inspiration for this shot, as we think that
it looks class and sharp, and that of the
genre of hip hop and rap.