14 April 2016 Passive playlists Passively or dynamically generated playlists? Take advantage of how top music connoisseurs share music nowadays to generate playlists that will entertain the typical radio listener. Joao Afonso, Founder and CEO, Musikki

1. PASSIVE AND DYNAMIC
PLAYLISTS
JOAO AFONSO – MUSIKKI / EXCLUSIPH

2. MUSIKKI
EXCLUSIPH
SOFAR SOUNDS PORTO
WHY PORTUGAL
JOAO AFONSO – MUSIKKI / EXCLUSIPH
BACKGROUND

3. PASSIVE AND DYNAMIC
PLAYLISTS
JOAO AFONSO – MUSIKKI / EXCLUSIPH

4. playlist that aren’t intentionally
created by its curator and are
dynamically generated by its
listener
JOAO AFONSO – MUSIKKI / EXCLUSIPH

5. People, including music
tastemakers, share millions of
music videos everyday on
social media platforms like
Facebook or Twitter
JOAO AFONSO – MUSIKKI / EXCLUSIPH

6. What if we could use those
millions of individual track
recommendations to generate
thousands of music playlists at a
push of a button?
JOAO AFONSO – MUSIKKI / EXCLUSIPH

7. JOAO AFONSO – MUSIKKI / EXCLUSIPH
MUSIKKI SOCIAL PLAYER
Automatically generated playlist
based on the music videos their
friends and the pages they
followed we’re sharing on
Facebook

8. JOAO AFONSO – MUSIKKI / EXCLUSIPH
PROBLEM
Depending on a third-party API

9. JOAO AFONSO – MUSIKKI / EXCLUSIPH
WHAT WE’VE LEARNED
People prefer the lean-back
experience and that “play all”
button was acting like the new
radio power button

10. JOAO AFONSO – MUSIKKI / EXCLUSIPH
WHAT WE’VE LEARNED
Everybody was using it: music
listeners and music tastemakers

11. JOAO AFONSO – MUSIKKI / EXCLUSIPH
WHAT WE’VE LEARNED
sharing the song of the moment
takes considerably less time
then preparing a well thought
playlist

12. JOAO AFONSO – MUSIKKI / EXCLUSIPH
NEXT EXPERIMENT
How about building the evolution
of Musikki Social Player?

13. SOUNDSGREAT.FM
JOAO AFONSO – MUSIKKI / EXCLUSIPH

14. SOUNDSGREAT.FM
JOAO AFONSO – MUSIKKI / EXCLUSIPH

15. JOAO AFONSO – MUSIKKI / EXCLUSIPH
FOR MUSIC TASTEMAKERS
Brings a better way of sharing individual
songs to social media platforms;
Gives them feedback how listeners are
responding to the songs they’ve shared;
Empowers them as top music curators;

16. JOAO AFONSO – MUSIKKI / EXCLUSIPH
FOR MUSIC LISTENERS
A fast way to generate dynamic music
playlists based on music tastemakers they
like, genres, moods, context, labels, bands,
circa, new releases, etc.

17. JOAO AFONSO – MUSIKKI / EXCLUSIPH
FOR MUSIC LISTENERS
“play all New Releases shared by Zane Low,
Gilles Peterson, 4AD and Pitchfork”

18. JOAO AFONSO – MUSIKKI / EXCLUSIPH
FOR MUSIC LISTENERS
Access to in depth information about each
song and allow them to buy music, tickets
and merch; listen with streaming services.

19. JOAO AFONSO – MUSIKKI / EXCLUSIPH
SOUNDSGREAT.FM
An experiment that takes advantage of the
musical knowledge of top music curators,
and the way they behave on social media, to
generate dynamic playlists to satisfy the
everyday music listener.

20. THANK YOU!
JOAO AFONSO – MUSIKKI / EXCLUSIPH