Top 5 findings in the world of attention across sports & media What are the common denominators and key industry insights when engaging fans/users in sports and media? Dipesh Morjaria, CEO, DMob Media – sports & media expert, previously Business Director Multimedia, Guardian News & Media

1. TOP 5 FINDINGS IN THE WORLD OF ATTENTION
ACROSS SPORTS & MEDIA
Dipesh Morjaria, CEO, DMob Media – sports & media expert,
previously Business Director Multimedia, Guardian News & Media
MME 4.5 is
created by
#MME4pt5
#AttentionEconomy

2. 5 Insights from the worlds
of sport and media
20th November 2018
Dipesh Morjaria – Dmob Media

3. Ageing Audiences

4. Ageing Audiences
• BBC1 viewer is 61 yrs
• BBC2 viewer is 62 yrs
• ITV viewer is 60 yrs
• C4 viewer is 55 yrs

5. Ageing Audiences
• Over 55s – 25 hours per
week
• 18-34s – 11 hours per
week

6. Competition!

7. Ageing audiences in Sport

8. Age of TV Viewers – US sports

9. Age of TV Viewers – US sports

10. Age of TV Viewers – US sports

11. MLB and Facebook Watch

12. MLB and Facebook Watch
• 26 games
• Total views = 123m
• Peak = 7.1m views

13. Success?
• Average age was 20
years younger
• ESPN average
viewership = 996k

14. Biggest Frustration?

15. Olympic Games

16. Snapchat partnership
• Selected highlights
• Olympic “Publisher
Stories”
• User “My Stories”
• 57m daily users in Europe

17. Facebook Watch partnership

18. “Younger” sports
• Introduction of
“younger” sports
• Surfing and
Skateboarding in
2020

19. Sporting brand - eCommerce

20. Amazon US
• US $258 bn
• 49% of all US eCommerce
sales

21. Amazon US
• US $258 bn
• 49% of all US eCommerce
sales

22. Lionstrike

23. Lionstrike
• 80% Amazon
• 15% eBay
• 5% website

25. Adidas
• US direct presence
only recent
• No direct presence
outside of US

26. Adidas / Amazon conflict
• Data
• Price / Efficiency
vs
• Premium brand

27. THANKS!
Dipesh Morjaria – Dmob Media
dipesh@dmobmedia.com