Emerging creative technology IP opportunities and issues? New technologies mean new ways of doing things and adding new players to the existing marketplace. What new challenges in terms of IP, licensing, and creative ownership do the emerging technologies create? Paul Crick, Music Industry Lead, IBM

1. Artificial
Intelligence
& Music
@paulcrick

2. New technology and music
2

3. Artificial
Intelligence
3

4. Watson / Presentation Title / Date4
“We all are engaged in the
creative industries, but at
the centre of this is a
subject that none of
us really have a very clear
idea about.”
Brian Eno
BBC John Peel Lecture, 2015,

5. Watson / Presentation Title / Date5
“An artist is someone who
uses bravery, insight,
creativity, and boldness
to challenge the status
quo. And artists take it
personally.”
Seth Godin
‘Linchpin, Are You Indispensible?’

6. Cognitive Computing is the simulation of human thought processes
in a computerised model and is based on 5 core technologies
1. Natural Language Processing
2. Machine Learning
3. Pattern Recognition
4. Knowledge Representation &
Reasoning
5. Schedule & Planning

7. Watson / Presentation Title / Date7

8. Watson / Presentation Title / Date8
“AI” Applications
Composition Production Fan Engagement
Discovery Live Experiences

9. Insight

10. Fan Engagement – Chat Bots

11. Live Experiences

12. Key Distinctions
1. Authorship
2. Ownership
3. Originality
4. Derivative Work
5. Work For Hire
Watson / Presentation Title / Date12

13. Summary
• Most “AI’ today is trained AI
• Humans will still be involved in the creative
process for some time to come
• Monetisation is best achieved when the
following factors are applied:
• Insight
• Frictionless integration
• Affordability
• Legal minds need to consider future copyright
precedents
Watson / Presentation Title / Date13