Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nico Perez, Mixcloud: Beyond the playlist – super-charging curation

367 views

Published on

Nico Perez of Mixcloud presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015.
An increasing number of “playlist pitching agencies” focused on pitching artists and tracks to prominent playlist curators are emerging as tastemakers and influencers are ‘super-charging curation’ by creating more than just a sequence of tracks.
Is this just a remake of the radio-promo landscape? Which playlists deliver increased sales? What are the monetization opportunities for high-profile DJs to partner with brands and create custom shows and mixes?

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Nico Perez, Mixcloud: Beyond the playlist – super-charging curation

  1. 1. INTRODUCTION TO MIXCLOUD Inspiration for your ears BEYOND THE PLAYLIST – SUPER-CHARGING CURATION
  2. 2. CURATION IS THE COMMON THREAD
  3. 3. THESIS: CURATION IS ART, NOT SCIENCE
  4. 4. THE ONLINE RADIO & STREAMING SPACE PLATFORM CATALOG ALGORITHM SCIENCE HUMAN
  5. 5. WE ARE THE WORLD’S LARGEST COMMUNITY OF MUSIC CURATORS
  6. 6. WHAT HAVE WE LEARNT?
  7. 7. LDN ELECTRICITY LEFTO BROOKLYN RADIO 1. PEOPLE AREN’T LOYAL TO ALGORITHMS
  8. 8. 2. DJS ARE TASTEMAKERS
  9. 9. 3. SUPER CURATION = MORE THAN RANDOMLY ORDERED TRACKS
  10. 10. 4. MONETIZATION IS HAPPENING
  11. 11. BRAND PARTNERS WHO VALUE CURATION
  12. 12. TASTEMAKER/DJ PARTNERSHIPS OR BY INCENTIVISING OUR COMMUNITY Product: Branded Channel Product: Talent Contest
  13. 13. 5. RADIO IS BEING
 DEMOCRATIZED 0M 1M 2M 3M 4M 5M 6M 7M 8M 0K 113K 225K 338K 450K 563K 675K 788K 900K 2010 2011 2012 2013 2014 2015 Uploaders Uploads
  14. 14. Thank you for listening nico@mixcloud.com

×