Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Resume
1. Skills
Experience
Objective
Kate Murphy
User Experience & Usability Consultant
Spring 2015
Client: Inkryptic
Oxford,OH
•Executed heuristic analysis, usability tests, and in-depth interviews
•Created revised prototype based on the findings of our study
•Presented findings and recommendations to the client at the end of the project
Marketing Intern
Riverbed Technology
Summer 2011
San Francisco,CA
•Produced and organized materials for Sales Kickoff in Athens, Singapore, and San Diego
•Researched photo stock and selected new website images
•Named Intern of the week
Marketing Consultant
Fall 2015
Client: Bent Creek
Livermore,CA
•Consulted for a winery, delivered a digital marketing strategy to improve wine sales
•Recommended changes in marketing communications, pricing, and database tracking
Digital Marketing Intern
Hustle Media Co
Fall 2015
San Francisco,CA
•Ran all Social Media for media startup focus on Facebook, Instagram and Twitter
•Increased Facebook presence by 300%
•Implemented and ran an Ambassador program
•Conducted market research using interviews, Google Analytics, Facebook Insights, &
Quantcast
Digital Marketer & Social Media Specialist seeking a
full time position.
Miami University, Oxford, Ohio
May 2016
Bachelor of Science in Business, Marketing Major,
Interactive Media Studies Major, GPA: 3.3
San Francisco Digital Innovation,
San Francisco, California
Fall 2015
During Fall Internship particpated in a series of
seminars from Bay Area Innovators at Salesforce, Uber,
Google, Instagram, Eventbrite, Groupon etc.
American Business School, Paris, France
Spring 2014
Analyzed International business practices in marketing,
finance, and legal studies
Hootsuite Certified Professional
Education
Contact Info:
Social Media Marketing
Wordpress
French
Mandarin
HTML/CSS
Web Analytics
Usabiltiy and Digital Media Design
Marketing/Front Desk Agent
Summer 2015 & 2016
Woods Hole, MA
•Provide Concierge services for Nation’s #1 rated B&B
•Interact with customers daily as face of the property
•Produce blog posts
Murphyki@miamioh.edu
(508) 439-7180
133 Cook St, San Francisco, CA 94118
katemurphy.co