1. Jim E. O’Malley
Campus Address: Home Address:
414 Lowes Street 302 West Circle Ave
Dayton, OH 45409 Prospect Heights, IL 60070
Phone: 847-894-5709
Email: omalleje@notes.udayton.edu
Linkedin: http://www.linkedin.com/pub/jim-o-malley/14/401/b
Business Profile: A student and employee with experience in online advertising, marketing tactics, and customer relationship
management strategy; interested in pursuing a Marketing full time position in August 2011.
Education
University of Dayton, Dayton OH Expected Graduation May 2011
B.S. in Marketing Sales Emphasis and Leadership Management 3.36/4 GPA
Relevant Educational Experience
• UD Study Abroad (London/Dublin July 2009)- Chosen to participate in extensive 5 week International Business experience
program to study and analyze global business while taking 6 credit hours.
• Completed an extensive 6 week Managerial Informational System Project Management Course analyzing project and system
implementation and strategy.
• Administered a marketing research survey, analysis, & report for class client Dayton Tool and Die Manufacturing(DTMA) to
help retain and improve membership.
• Marketing Intern, P&G marketing challenge-Selected to compete in an integrated marketing communication strategy
presentation. Worked closely with P&G brand and research managers to develop an aggressive, viable, innovative, and
holistic marketing campaign to resonate with target market and drive purchase.
Work Experience
Digitas. Chicago, IL. June 2010-August 2010
Intern-Media Planning
• Assisted in the planning and development of a integrated offline, digital, TV, mobile, & iPad campaign with a budget of over
$25 Million
o Took responsibility of organizing and distributing incoming proposals
o Made daily changes to campaign timeline and managed budget as well as invoices
o Executed media planning and buying
o Created slides in Powerpoint that were used in final recommendation to client
o Created, edited, and managed advertisement placement flowcharts for campaign
• Presented a digital activation plan for Walgreens product PaperJamz to Client & Senior Leadership Team
o Was selected as winning group by judging panel
Crown Partners. Dayton, OH. September 2009-April 2010
Intern-Marketing
• Managed CRM by creating and distributing emails using Salesforce and Exacttarget
• Used salesforce and other programs to create marketing campaigns, analytics, and lead conversion
• Wrote and edited press releases as well as product profiles and other web content
• Worked on team projects coordinated through sharepoint including trade shows and creating a website
• Compiled analytics on marketing campaigns throughout the year to present to managers
Chicago Board Options Exchange. Chicago, IL. May-August 2008
Intern-Futures Division
• Worked with Excel, PowerPoint, Microsoft Access, and Salesforce daily
• Made informational calls to investment firms about new products utilizing an effective sales pitch
• Presented financial research proposal to managing directors on exploring new investment
• Attended weekly investment strategy trainings to gain knowledge of investment terms and strategies
Activities
• Junior Achievment Volunteer- Tought course on Economics and Finance to underprivlaged Jr. High Students in Dayton, OH
• Marketing Club Member-Implemented a marketing strategy for campus student run radio channel
• Volunteer, UD Christmas on Campus & Dayton Food Pantry
Skills

2. • Digital Marketing Skills: Web site analysis and strategy development including usability testing; search engine marketing
and optimization; Web analytics and metrics (ROI, opt-in, conversion, unique visitors; social media strategy and social media
market research, driving traffic to a Web site; personalization, and permission marketing.
• Proficient in the utilization of business databases such as: Hoover’s Online, Lexis-Nexis Academic Business
• Skilled with computer programs such as Comp Score, AdRelevance, Media Bank, Salesforce.com, Google Adwords, and
Microsoft Office.