2. Introductio
n • My internship was based at Webenza
Bangalore, a leading digital media marketing
firm
• I completed my required two months by serving
as a member of the Social media marketing
team.
• My key responsibilities included: Client
Servicing, Account Management, Social
Media Marketing, Research and ideation
3. Objective
s • Understand importance of digital media marketing in
present scenario
• Understand how a digital media marketing agency works
• Create and manage digital marketing campaigns
• Help identify opportunities that will promote growth on
social
media sites
• Create quality content for social media sites
• Use social media to reach marketing objectives
5. Tasks and
Responsibilities
Research
Competitive Analysis
Pitching in ideas for campaigns and business development
pitches
Community moderation, including answering comments
and questions, prompting further engagement and
maintaining community standards.
Content curation of relevant articles, social media content
etc.
Blog monitoring
Compiling data
6. Act as a bridge between the client and the design team
Prepare monthly content calendar
Manage social media accounts on Facebook and
Twitter
Manage and execute social media contests and
engagement activities
Online outreach and promotion using Facebook,
Quora, LinkedIn, Twitter, and more
Tasks and Responsibilities
Cont.
7. Challeng
esOne main challenge is that social media is
real time. You have to be monitoring a lot
of
different sites, trying to keep abreast of the
latest trends and news that might be
important to share with target audience
8. Learnin
g • The impact of technology on the traditional marketing mix.
• How to use digital marketing to increase sales and grow
business
• Understand the basics of social media marketing
• Became familiar with the elements of the digital marketing plan
• How to reach your online target market and develop basic
digital marketing objectives
