1. Murphyki@miamioh.edu • (508) 439-7180 • 146 Mitchell Rd, Holliston MA, 01746
OBJECTIVE
Digital Marketer & Social Media Specialist seeking position upon graduation May 2016.
EDUCATION
Miami University, Oxford, Ohio May 2016
Bachelor of Science in Business, Marketing Major, Interactive Media Studies Major, GPA: 3.2
San Francisco Digital Innovation, San Francisco, California Fall 2015
Visited innovative Bay area companies and met with top executives.
American Business School, Paris, France Spring 2014
Analyzed International business practices in marketing, finance, and legal studies
Hootsuite Certified Professional Certification May 2015
EXPERIENCE
Digital Marketing Intern Fall 2015
San Francisco, CA
• Ran all Social Media on Facebook, Instagram, & Twitter
• Increased Facebook likes from 3,000 to over 11,000
• Implemented and ran an Ambassador program
• Conducted research on audience using interviews, Google Analytics, Facebook Insights, & Quancast
Marketing Consultant Fall 2015
Client: Bent Creek
Livermore, CA
• Consulted for a winery, delivered a digital marketing strategy to improve wine sales.
• Recommended changes in marketing communications, pricing, and database tracking.
User Experience & Usability Consultant Spring 2015
Client: Inkryptic
Oxford, OH
• Executed heuristic analysis, usability tests, and in-depth interviews
• Created revised prototype based on the findings of our study
• Presented findings and recommendations to the client at the end of the project
Riverbed Technology Marketing Intern Summer 2011
San Francisco, CA
• Produced and organized materials for Sales Kickoff in Athens, Singapore, and San Diego
• Researched photo stock and selected new website images
• Named Intern of the week
.
TECHNOLOGY & LANGUAGE SKILLS
• Fluent in French & Basic Mandarin Chinese
• Wordpress
• Social media; Twitter, Facebook, Instagram, Vine, YouTube, Reddit, Quora, Pinterest, &
Tumblr
KM KATE MURPHY