1. Fiona Murphy Delaney
Unit 7 Sandyford Business Centre
Dublin 18
087 207 2253
Why Insurance brands should use social Media.
According to a survey conducted in 2015, 60 % of Irish people have a Facebook
account, with 72 % of users checking the site daily. Twitter is the second biggest social
network, 28 % of Irish people have accounts. LinkedIn coming in as the third most
popular used by 24 % of Irish people. Source; (IPOS MRBI 2015).
Business to business statistics are a little higher with as much as 70% of businesses
using Facebook, 61% using twitter and LinkedIn and 44% using You Tube. This is good
news for companies advertising business-to-business insurance products. Source;
(amas 2012).
Social media is no longer a ‘fad’; it is a credible marketing channel. Marketers could
argue, that in order to be viewed as a reputable company your brand needs to be
engaging with customers on social media.
According to "Forbes magazine" social media may enhance your overall Google
rankings by utilising key words and links to your website making your brand more
relevant to searches.
People love to deal with humans. Social media makes your brand human, interacting
with your customers as a person; your brand becomes more than just another logo.
How can social media benefit the insurance industry?
When considering how insurance services communicate with customers. A Renewal
notice or statement is issued to customers at least once a year. This is the ideal
opportunity to reinforce customer loyalty, market new products and invite clients to
renew their policies.
Due to regulatory requirements the name of insurers must be visible in the clients
renewal pack. The main issue here is that by placing the logo and branding of the
insurer on customers documentation can dilute the brand of the intermediary.
The attraction of Social media is that you can advertise your brand independent of the
insurer’s name and logo. As a company you can use this an opportunity to position
your brand as a specialist in your field by commenting on relevant and interesting
industry topics, bringing your company to the fore.
In addition social media allows you to talk to new and existing customers at the same
time. You can reinforce brand loyalty with your existing customers and also you are
placing your brand in front of potential new customers every time a client likes “a
post.”

2. Fiona Murphy Delaney
Unit 7 Sandyford Business Centre
Dublin 18
087 207 2253
According to the online magazine "The Journal" Facebook users in the 30-35-age
bracket have an average of 200 friends, this equates to 200 potential new customers
viewing your brand each time you receive a “like” from a post you have issued.
For small businesses who do not have a website, social media is a quick and user-
friendly way to engage with customers instantly at the click of a button without much
hassle.
Social media is easy to use. Once you have launched your initial social media campaign
built up a "following,” and set the parameters relevant to your customer demographics
and industry, with a bit of focus and direction you can easily maintain your social
media strategy.
If you currently use any other forms of advertising, Social media will enhance existing
campaigns, especially if you run them simultaneously.
Social media allows you to target particular segments of customers easily. Using a
small budget, once you begin to see a return on investment you can increase your
budget accordingly. It’s only a matter of time before these channels start charging
increased rates, so now is the time to engage.
Looking for a new social media campaign?
If you are interested in launching your brands social media campaign, contact
loveyourbiz.ie today.
Love Your Biz Limited aims to provide cost effective marketing solutions to Irish
Insurance intermediaries. With 20 years experience in the insurance industry we are
aware of the challenges insurance brands are faced with when marketing products and
services to customers. loveyourbiz.ie deals with all aspects of marketing; concentrating
on social media and digital strategy. We take regulatory standards, the consumer
protection code and data protection into consideration when customising each unique
social media proposal.
Email fiona@loveyourbiz.ie for a free consultation or call 087 207 2253. We look
forward to hearing from you!