This document provides information about a Graphic Design course including the course title, credit hours, programs, semester, instructor, and course description. The course aims to explore visual communication design for print, electronic, and digital media from idea to execution. Students will design campaigns for digital and traditional media. The course learning outcomes are listed, along with lecture types, prerequisites, follow up courses, software/tools, textbook, and assessment criteria including assignments, mid/final exams, projects, and case studies. A weekly schedule is provided outlining topics, lecture contents and their relation to the course learning outcomes.

1. Page 1 of 4
Course
Information
Course Title Graphic Designing
Course ID GD01 Course Type Graphics
Credit hours 3 Hours per week (C-L) 3-3
Programs BS Mass Communication Preferred Semester 1
Date 2019 Version 1.1
Offered Course
Information
Programs BMC Semester Session Fall 2019
Instructor(s) M.Mujeeb Riaz TA / Junior Lecturer
Course
Description
The aim of this course to explore and give the clear understanding of how to design visual communication with the
understanding of elements and principles of design for print ,electronic and digital media.
It specifically addresses the visual communication from idea to execution and students will design campaign for
digital and traditional media.
Course Learning
Outcomes (CLO)
At the end of this course students will be able to;
No. Outcome BT
Level
Relation
with PLO
CLO1. Demonstrate elements, principles, tools & techniques of design. C3 PLO 1-4-5-6
CLO2. Practice and manipulate graphic by using tools and techniques of designs.
(Software’s, Elements & principles).
P3 PL0 1-5-6
CLO3. Initiate and formulate Print & Digital Media Campaigns. A4 PLO 1-7
Lecture type Lectures, Simulations, Guest sessions
Prerequisites Computer Application
Follow up
Courses
Photographic Journalism ,SEO
Course Software
or Tool
Adobe photoshop,Adobe Illustrator,Indesign,Coral Draw,Adobe Premier,Adobe after Effects
Textbook Title Edition Authors Publisher Year ISBN
The Elements of Graphic Designs Alex White 2002
References
Assessment
Criteria (100%)
Assessment Weight Used to attain CLO Assessment Weight Used to attain CLO
Mid Assignment 5% CLO 1 Quiz 5% CLO 1
Final Project 20% CLO 1-2-3 Presentation (Marketing
plan Competition)
10% CLO 1-2-3
- -
Mid Term 20% CLO 1 Final term 40% CLO1-2-3
Other 1 Other 2
Methods of
Evaluation
Quizzes, Assignments, Mid/Final exam, Case Studies, Project
Notes

2. Week
No.
Topic Lecture
No.
Lecture Contents Relation
with CLO
W1. Introduction of
Graphics
L1.  Importance of Graphic Design Course

CLO1
L2.  Scope of Graphic Designing
 Job Opportunities in Designing
CLO1
W2. Principles &
Elements of
Design
L3.  Elements of Design CLO1
L4. Principles of Designs CLO1
W3. Typography L5.  Importance of Typography In Design CLO1
L6. Styles & use of Typography CLO1,2
W4. Understanding of
Colors
L7.  Color Cycle (Philosophy & theories ) CLO1,2
L8.  Primary & secondary Colors CLO1,2
W5. Photography L9. Tools and vocabulary associated with printing and photography. CLO2
L10.  Basic photography Tools & techniques
 How to search images on Google
CLO1, 2
W6. Logo
Making/Brand
Identity
L11.
 To generate, analyze, edit and refine concepts.

CLO2
L12.
 Tools & techniques involve in to development of a dynamic unified
mark.
CLO1
W7. Layout Design &
design system
L13.  Understanding of proportion and its application in layout design. CLO1,2
L14. Introduction to multi-page layout planning, design and software. CLO1,2
W8. MID Term L15.
L16.
W9. Software’s /Tools
& techniques
L17. Adobe Photoshop,Illustrator,Indesign,Adobe Premier ,Adobe After Effect CLO2
L18.  CLO2
W10. Adobe Photoshop L19.  Understanding of Tool & its function
 How to edit and manipulate images in Photoshop and design
campaigns for print & digital media
CLO2
L20. CLO2
W11. Adobe Illustrator L21.  Software tools & techniques

CLO2
L22.  Logo Designing & Camping Designing (Digital & print Media ) CLO2
W12. Adobe Premier
Pro
L23. Basic Understanding Tools CLO2
L24. How to edit video and create video content for digital media. CLO2
W13. Campaign design
for Traditional &
digital Media
L25. Advertising / Marketing Tools CLO1,2
L26. Stationery Designing / Social Platforms Banners ,Covers Design CLO1,2
W14. Visual Content
Dynamics and
requirements for
traditional and
digital media
L27.  Understanding of Basic web platforms CLO1,2
L28. Social platforms Dynamics CLO1,2

3. W15. Portfolio Design
(Website Layout,
Stationery, apps
Designs etc.)
L29.  Portfolio design (Campaign Design for Traditional & digital media ) CLO1,2,3
L30. CLO1,2,3
W16. Final exam Fi Final exam

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