Digital media for mass communication course complete outline including rubrics, assessments , sample paper and assignments.

6. Course
Information
Course Title DIGITAL MEDIA FOR MASS
COMMUNICATION
Course ID DMMC Course Type Digital Media
Credit hours 3 Hours per week
(C-L)
3-3
Programs BS Mass
Communication
Preferred
Semester
2
Date 2019 Version 1.1
Programs BMC Semester
Session
Fall 2019
Instructor(s) M.Mujeeb Riaz TA / Junior
Lecturer
Digital Media
Course Title DMMC Course Type 3-3
Digital Media for mass Communication
course is strategically designed to cater the
ever-growing demand of technically skilled
human resource in the industry. The primary
focus of this course is to prepare the
students for latest tools & applications of
digital media. The course offers extensive
hands on training in a variety of industry
standard programs with in-depth knowledge
of digital media applications.

7. COURSE LEARNING OUTCOMES BT LEVEL Relation with
PLO
CLO 1 Demonstrate an in-depth understanding of the conventional
and digital media concepts, strategies and tools.
C3 1,2,3
CLO 2 Demonstrate the ability to initiate and manage social media
platforms and formulate content strategy.
P4 4,5,6
CLO 3 Exhibit confidence while assuming and performing
individual and team roles.
A3 4,5,6,7
Lecture type Lectures, Simulations, Guest sessions
Prerequisites Computer Applications
Follow up Courses Online Journalism, Graphic Designing,SEO
Course Software or Tool Digital MediaPlatforms,Graphic Content Tools

8. Textbook
References
Title Edition Authors Publisher Year ISBN
Social Media Communication Jeremy Harris
The Multimedia Journalist 1st Edition Jennifer George
Assessment
Criteria
(100%)
Assessment Weight Used to attain
CLO
Assessment Weight Used to attain
CLO
Mid Assignment 5% 1 Quiz 5% 1
Final Project 20% CLO 1-2-3 Presentation
(Social
Media
Platforms)
10% 2 & 3
Mid Term 20% 1 Final Term 40% 1, 2
Other 1 Other 2
Methods of
Evaluation
Quizzes, Assignments, Mid/Final exam, Case Studies, Project

10. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
01
Introduction
of Digital
Media
Lecture
01
Why Digital Media is important.
Differenence between Digital Media and Traditional
Media?
Digital Vs Analog
1
Lecture
02
Why Digital Media is considered to be a future of media?
Characteristics of Digital Media
Components of Digital Media
New Media | Web Media | Digital Media | Multimedia
(Linear & Non Linear Multimedia)|Interactive Media |
Hybrid Media | Virtual Media
1
Final Project | Interactive Multimedia Journalism
Task/Assignme
nt/Lab
Study online and find out 10 rationale why digital media is
important than traditional media.

11. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
02
Blogging/
Micro Blogging
Twitter
/Blogging
Platforms
Lecture
01
Blogging & Its Importance
Why blog is consider a digital column?
Forms of Blogs
1,4,5
Lecture
02
Creation of Twitter Account(Tools & Techniques
Source of Micro Blogging ?
1,4,5
Task/Assignme
nt/Lab
Create a twitter account and publish a blog.

12. Topic Lecture
No
Lecture Content Relation
with
PLO
03
Word Press
Blogging
Platforms/
Free Platforms
for
Website
designing
Lecture
01
Blogging & Micro Blogging Platforms
Blog use as an online persona
1,2,3,4,
5
Lecture
02
Website Development
Free Sources for development
1,2,3,4,
5
Task/Assignme
nt/Lab
Create web log and website on word press.

13. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
04
Video Log Lecture
01
Why Vlogs are more popular then blogs.
How to create a vlog and use it to deliver an information.
1,2,3,4,
5
Lecture
02
Free platforms for Vlogs
Pre Production Tips for vlogging
Top Vloggers
1,2,3,4,
5
Task/Assignme
nt/Lab
Make a video log on any topic of your choice.

14. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
05
YouTube
Training
Lecture
01
Why YouTube consider a best vlogging site.
How to set a YouTube account (Interface)
1,2,3,4,
5
Lecture
02
YouTube dynamics & Techniques .
How to earn money from YouTube.
What is Brand Account ?
What is Creator studio ?
1,2,3,4,
5
Task/Assignme
nt/Lab
Channel Creation | Ready Interface to launch

15. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
06
Facebook
Training
Lecture
01
Why Facebook considered to be world largest interactive
medium?
Difference between Facebook profile and Business Page
1,2,3,4,
5
Lecture
02
Facebook Monetization /Eligibility Criteria /Creator Studio
Facebook Ads Manager /How to set a paid campaign on
Facebook
Difference Between Organic & Paid Campaigns
1,2,3,4,
5
Task/Assignme
nt/Lab
Channel Creation | Business Page Creation |Promotion of
Page

16. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
07
Instagram
/Whatsapp
Lecture
01
Why instagram is considered to be attractive platform for
business & promotion.
Instagram promotion techniques.
Use of Instagram as journalist.
1,2,3,4,
5
Lecture
02
How WhatsApp is better than Skype and Viber?
How WhatsApp will be helpful for journalist.
WhatsApp as a tool of promotion.
1,2,3,4,
5
Task/Assignme
nt/Lab
Instagram account creation and WhatsApp groups creation
and its usage

17. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
08 MID TERM EXAM
Task/Assignme
nt/Lab

18. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
09
LinkedIn
/Pinterest
Lecture
01
LinkedIn
How to brand yourself for job opportunities in digital
media?
How to create your e-portfolio on LinkedIn
1,2,3,4,
5
Lecture
02
Pinterest
Why Pinterest considered to be a source of information .
Use of Pinterest as media professional
1,2,3,4,
5
Task/Assignme
nt/Lab
LinkedIn Account Creation and Profile development.
Pinterest Profile creation

19. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
10
Live Blogging
& Vlogging on
relevant
platforms
Lecture
01
Students Write a blog according
to their interest
4,5,6,7
Lecture
02
Students make a Video log on given domains.
Politics | Fashion | Showbiz | Sports | Education | Health
4,5,6,7
Task/Assignme
nt/Lab
Make Blog & Vlog and published it on relevant accounts

20. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
11
Digital
Marketing
Lecture
01
Why digital marketing is more important than
conventional marketing.
Digital Marketing Components
4,5,6
Lecture
02
Mobile Marketing .
Content | Affiliate , SMS, Email marketing
Digital Marketing Strategy
4,5,6
Task/Assignme
nt/Lab
Promotional Activity on Digital Platfroms

21. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
12
Google
Adwords |
Adsense |
Analytics
Lecture
01
Forms of Google ads
Difference between Google Adwords, Adsense and
analytics ?
4,5
Lecture
02
How to set a effective campaign on Google Adwords 4,5
Task/Assignme
nt/Lab
Google Adwords & Adsense account creation

22. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
13
Content for
Digital Media
Lecture
01
Content types for Digital Media
Visual Content
1,4,5
Lecture
02
How to develop a creative and innovative content.
 Discuss how content vary from medium to medium .
1,4,5
Task/Assignme
nt/Lab
Students will create content for digital media through their
personal digital device.

23. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
14
Produce
Multimedia
Stories
Lecture
01
How to produce a Multimedia Stories for different
mediums .
Face Book | Twitter | YouTube | Instagram
4,5,6
Lecture
02
4,5,6
Task/Assignme
nt/Lab
Student produce a story for digital media platfrom

24. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
15
Promotion of
their own
stories
Lecture
01
Students will Promote their stories | content on their
digital platforms by using tools and techniques .
4,5,6,7
Lecture
02
4,5,6,7
Task/Assignme
nt/Lab

25. Week No Topic Lecture
No
Lecture Content Relation
with
PLO
16 FINAL TERM EXAMS

27. TASK #01
Subject: Digital Media for Mass Com. Course CODE: DM101 DATED: 16-07-2019
Time Allowed: 30 min Max. marks: 10 Term: Fall 2019
Student ID : Name :
Sr Course Learning Outcome Domain Taxonomy
Level
PLO
1 Demonstrate the ability to initiate and manage social
media platforms and formulate content strategy.
Psychomotor P4 4,5,6

28. Question No. 1[CLO-2, P4)
Make an account of Facebook, Twitter, YouTube, Blog, LinkedIn face-book business page by
completing all the following requirements:
Marks : 10
Page description Timeline tabs Upload and
manager at
least three
activities
Cover photo Profile Photo
Criteria Poor Good Excellent

29. Name : Roll No :
Sr Criteria Allocate
Marks
Poor
0.5
Fair
1
Good
1.5
Excellent
2
Total
Obtained
1 Set-up the page description 2
Not Clear
Description
Most of the
description
irrelevant
Relevant
Description
Relevant and
accurate description
by using possible
keywords
2 Demonstrate the use of page tabs 2
3 Upload and manager at least three
activities
2
Irrelevant and
less than three
activities
Two relevant
activities are
uploaded
Three relevant
activities are
uploaded
More than 3
activities are upload
4 Cover photo 2
Not Relevant
message on
cover photo
Some
graphics are
related to the
topics
All graphics are
related to the
topic and most
make it easier
to understand.
Cover photo is
related to the topic
and make it easier to
understand.
5 Profile Photo 2
No appropriate
size and
theme.
Appropriate
size but
difficult to
understand
message
Profile picture
selected with
appropriate size
and theme.
Profile picture
selected with
appropriate size,
theme and
according to the
criteria of ADIEA
Sub Total

31. Blog Writing Rubrics
Subject: Digital Media for Mass Com. Course CODE: DM101 DATED: 16-07-2019
Time Allowed: 30 min Max. marks: 10 Term: Fall 2019
Student ID : Name :
Sr Course Learning Outcome Domain Taxonomy
Level
PLO
1 Demonstrate the ability to initiate and manage social
media platforms and formulate content strategy.
Psychomotor P4 3,4,5s

32. Name : Roll No :
Sr Criteria Allocate
Marks
Poor
0.5
Fair
1
Good
1.5
Excellent
2
Total
Obtai
ned
1 Focused on Assigned Topics 2
No attempt has been
made to relate the story to
the assigned topic.
Some of the story is related to
the assigned topic, but a reader
does not learn much about the
topic.
Most of the story is
related to the assigned
topic. The story wanders
off at one point, but the
reader can still learn
something about the
topic.
The entire story is
related to the assigned
topic and allows the
reader to understand
much more about the
topic.
2 Accuracy of Facts 2
There are several factual
errors in the story.
Most facts presented in the
story are accurate (at least
70%).
Almost all facts
presented in the story
are accurate.
All facts presented in the
story are accurate.
3 Solution of a Problem 2
No solution is attempted
or it is impossible to
understand.
The solution to the character's
problem is a little hard to
understand.
The solution to the
character's problem is
easy to understand, and
is somewhat logical.
The solution to the
character's problem is
easy to understand, and
is logical. There are no
loose ends.
4 Creativity 2
Blog contains a few
creative details and/or
descriptions, but they
distract from the story.
The author has tried to
use his imagination.
Blog contains a few creative
details and/or descriptions, but
they distract from the story.
Writer has tried to use his
imagination.
Blog contains a few
creative details and/or
descriptions that
contribute to the
reader's enjoyment. The
writer has used his
imagination.
Blog contains many
creative details and/or
descriptions that
contribute to the
reader's enjoyment. The
writer has really used his
imagination.
5 Title 2
No title. Title is present, but does not
appear to be related to the
story and topic.
Title is related to the
story and topic.
Title is creative, sparks
interest and is related to
the story and topic.
Sub Total

34. CAPSTONE PROJECT FOR DIGITAL MEDIA FOR MASS COMMUNICATION
NAME: GROUP NAME : Total Marks : 30
COURSE LEARNING OUTCOMES BT LEVEL Relation with PLO
CLO 1 Demonstrate an in-depth understanding of the conventional
and digital media concepts, strategies and tools.
C3 1
CLO 2 Demonstrate the ability to initiate and manage social media
platforms and formulate content strategy.
P4 2,3,4,5
CLO 3 Exhibit confidence while assuming and performing
individual and team roles.
A3 6,7

35. PROJECT GUIDELINES
Project Title Interactive Multimedia Journalism
Project description A capstone project for digital media for mass communication majors
Can take the form of a multiplatform blogs & Vlog story, coupled with a content
strategy which involves using digital tools for topic research and content
promotion.
A capstone project is a multifaceted assignment that serves as a culminating
academic and intellectual experience for students. For a semester-long project,
a digital journalism student, along with his or her instructor, can consider
following this 4-step guideline:

36. TIME DURATION ONE MONTH
Description of the tasks Time-line LO Evidence
Student proposes one or more topics for instructor approval. The
proposed topics should be newsworthy or noteworthy; in other
words, there should be demonstrated interest in this topic. To
that end, student needs to conduct keyword researches and cite
web metrics data to support the proposed topic(s).
WEEK
01
1
PROJECT
PROPOSAL
Note: For this step, student needs to demonstrate (a)
understanding of news values and (b) expertise in using Google
keyword tools such as Keyword Planner and Google Trends.
In task one you are required to submit proposal based on
following topics ..
Proposed Topics/domains for writing = Minimum 3 Maximum 5
according to domain
Topics should be news worthy
TASK
01
1

37. Step 2: Multiplatform content production
Description of the tasks Time-line LO Evidence
With an approved topic, student produces a variety of contents:
Blog/article, video Log, data visualization. WEEK
02
2,3
MULTIMEDIA
CONTENT
PRODUCTION
(BLOGS/VLOGS)
In task two you are required to submit proposal based on
following topics ..
Blogs writing for Video Logging
Digital Video Production
Understanding of Digital Platforms
TASK
02
2,3

38. Step 3: Content presentation on digital platforms
Description of the tasks Time-line LO Evidence
Once created, the contents need to be optimized for web and
digital delivery. Student needs to format the blogs and vlogs for
easy online understanding, upload contents to appropriate web
venues.
WEEK
03
2,3
CONTENT
PRESENTATIO
N ON
DIGITAL
PLATFORMS
In task three you are required to create and publish content for
following platforms
Word Press | Facebook | Twitter | Youtube
TASK
03
2,3

39. Step 4: Content promotion
Description of the tasks Time-line LO Evidence
Student needs to prepare a detailed plan for how to promote his
or her story; with instructor approval, student carries out some
elements in the plan and documents the results. The promotion
plan may include major social media platforms promotion,
building back linking, engaging social media influencers, etc.
WEEK
04
2,3
Promotional
Plan
In task four you are required to promote content on following
platforms ..
Facebookfor Video Logging
Twitter
YouTube
TASK
04
2,3

41. TASK # 01 RUBRIC PROJECT PROPOSAL
Name : Roll No : TOTAL MARKS : 05
Sr Criteria Allocate
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtai
ned
1 Research on Topics 1
No research has been
conduct to the assigned
topic.
Some of the story is related to
the assigned topic, but a reader
does not learn much about the
topic.
Most of the story is
related to the assigned
topic. The story wanders
off at one point, but the
reader can still learn
something about the
topic.
The entire story is
related to the assigned
topic and allows the
reader to understand
much more about the
topic.
2 Proposed Topics Relevancy 1
Group Members
proposed 1 meaningful,
creative ideas
Group Members proposed 2
meaningful, creative ideas
Group Members
proposed 3meaningful,
creative ideas
Group Members
proposed 4 meaningful,
creative ideas
3 Originality 1
There are several factual
errors in the story.
Most facts presented in the
story are accurate (at least
70%).
Almost all facts
presented in the story
are accurate.
All facts presented in the
story are accurate.
4 Creativity 1
Proposal contains a few
creative details and/or
descriptions, but they
distract from the story.
The author has tried to
use his imagination.
Proposal contains a few creative
details and/or descriptions, but
they distract from the story.
Proposal contains a few
creative details and/or
descriptions that
contribute to the
reader's enjoyment.
Proposal contains many
creative details and/or
descriptions that
contribute to the
reader's enjoyment.
5 Title 1
No title. Title is present, but does not
appear to be related to the
story and topic.
Title is related to the
story and topic.
Title is creative, sparks
interest and is related to
the story and topic.
Sub Total

42. TASK # 02 RUBRIC Multiplatform content production (Blogs & Vlogs)
Name : Roll No : TOTAL MARKS : 05
Sr Criteria Allocate
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtai
ned
1 Blog 1
Content is minimal OR
there are several factual
errors.
Includes essential information
about the topic but there are 1-
2 factual errors.
Includes essential
knowledge about the
topic. Subject
knowledge appears to
be good.
Covers topic in-depth
with details and
examples. Subject
knowledge is excellent.
2 Vlog 1
Little effort has been
spent on brainstorming
and refining a concept.
Unclear on the goals and
how the project objectives
will be met.
Has brainstormed their concept,
but no clear focus has emerged.
Goals/final product not clearly
defined.
Has a fairly clear picture
of what they are trying
to achieve. Can describe
what they are trying to
do overall but has
trouble describing how
his/her work will
contribute to the final
project.
Has a clear picture of
what they are trying to
achieve. Adequate
description of what they
are trying to do and
generally how his/her
work will contribute to
the final project.
3 Originality 1
Uses other people's ideas,
but does not give them
credit.
Uses other people's ideas
(giving them credit), but there is
little evidence of original
thinking.
Product shows some
original thought. Work
shows new ideas and
insights.
Vlog shows a large
amount of original
thought. Ideas are
creative and inventive.
4 Creativity 1
Blog/Vlog contains a few
creative details and/or
descriptions, but they
distract from the story.
The author has tried to
use his imagination.
Blog/Vlog contains a few
creative details and/or
descriptions, but they distract
from the story. Writer has tried
to use his imagination.
Blog/Vlog contains a few
creative details and/or
descriptions that
contribute to the
reader's enjoyment. The
writer has used his
imagination.
Blog/Vlog contains many
creative details and/or
descriptions that
contribute to the
reader's enjoyment. The
writer has really used his
imagination.
5 Requirements 1
More than one
requirement was not
completely met.
One requirement was not
completely met.
All requirements are
met.
All requirements are met
and exceeded.
Sub Total

43. TASK # 03 RUBRIC Content presentation on digital platforms
Name : Roll No : TOTAL MARKS : 05
Sr Criteria Allocate
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtai
ned
1 FaceBook 1
Zero understanding of
facebook
Content is good but not clear
understanding of platform
Effective Content
Presentation but not
according to medium
Meaningful and valuable
content presentation
according to platforms
2 Twitter 1
Zero understanding of
Twitter
Content is good but not clear
understanding of platform
Effective Content
Presentation but not
according to medium
Meaningful and valuable
content presentation
according to platforms
3 Youtube 1
Zero understanding of
YouTube
Content is good but not clear
understanding of platform
Effective Content
Presentation but not
according to medium
Meaningful and valuable
content presentation
according to platforms
4 Websites 1
Zero understanding of
websites
Content is good but not clear
understanding of platform
Effective Content
Presentation but not
according to medium
Meaningful and valuable
content presentation
according to platforms
5 Creativity 1
No content is presented in
a creative way .
Content presented in a creative
and innovative way but not
using all techniques of different
mediums .
Content presented in a
few creative and
innovative way sby using
all techniques of
different mediums .
Content presented in a
creative and innovative
way by using all
techniques of different
mediums .
SubTotal

44. TASK # 04 RUBRIC Promotional Plan
Name : Roll No : TOTAL MARKS : 05
Sr Criteria Allocate
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtai
ned
1 FaceBook 1
Not have a proper plan to promote
their stories
Students have not
developed a clear
promotional plan for
promoting their ideas.
Students have developed
a clear promotional plan
for promoting their
multimedia stories.
Students have developed a
clear and effective
promotional plan for
promoting their multimedia
stories.
2 Twitter 1
Not have a proper plan to promote
their stories
Students have not
developed a clear
promotional plan for
promoting their ideas.
Students have developed
a clear promotional plan
for promoting their
multimedia stories.
Students have developed a
clear and effective
promotional plan for
promoting their multimedia
stories.
3 Youtube 1
Not have a proper plan to promote
their stories
Students have not
developed a clear
promotional plan for
promoting their ideas.
Students have developed
a clear promotional plan
for promoting their
multimedia stories.
Students have developed a
clear and effective
promotional plan for
promoting their multimedia
stories.
4 Message 1
No proper message Not clear proper message
in organized way
Not proper logical order Message is organized and in
logical order
5 Originality & Creativity 1
Blog contains a few creative details
and/or descriptions, but they
distract from the story. The author
has tried to use his imagination.
Blog contains a few
creative details and/or
descriptions, but they
distract from the story.
Writer has tried to use his
imagination.
Blog contains a few
creative details and/or
descriptions that
contribute to the reader's
enjoyment. The writer has
used his imagination.
Blog contains many creative
details and/or descriptions
that contribute to the
reader's enjoyment. The
writer has really used his
imagination.
SubTotal

45. PRESENTATION RUBRIC NAME : ROLL NO TOTAL MARKS : 10
Criteria Domain Allocate
Marks
Unacceptable
0
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtain
ed
Understanding
of Knowledge
Cognitive 1 Content is inaccurate.
Information is not presented
in a logical order, making it
difficult to follow.
Content is lacking.
Information is not
presented in a logical
order, making it difficult
to follow.
Content is only partially
accurate and some
important information is
missing and/or not
presented in a logical
order.
Content is
accurate but some
important
information is
missing and/or not
presented in a
logical order.
Content is accurate and all
important information is
presented in a logical order.
Personality/Att
ire
Affective 1 Rough Attire not according to
environment
/situation
General Attire not
appropriate for audience
(Jeans, T. shirts , shorts )
Casual Business attire,
but wore sneakers or
seemed somewhat
wrinkled
Casual Business
Attire
Business Attire, Very
professional Look
Exhibit
Communicatio
n skills and
body Language
Affective 1 Zero confidence and unable to
speak on stage
Students with Lack of
confidence, do not speak
clearly, fail to engage
audience
Low and Unclear voice,
Difficult to keep
engagement with
audience
Students are
confident, speak
well and are
engaged with their
audience.
Students present with easy
confidence, speak very well
and clearly, maintain
excellent engagement.
Preparedness/
Respond to
questions
Affective 1 Zero Preparation /Practice Student does not seem at
all prepared to present.
Students are somewhat
prepared, but it is clear
that rehearsal was
lacking.
Students seem
pretty prepared
and answered
some questions.
Students completely
prepared and respond all
question efficiently
Team
cohesiveness
Affective 1 Zero Cooperation , Input Uncooperative or
unwilling to listen and
support others to achieve
goals
Cooperative , but
occasionally unwilling to
listen and support
colleagues
Consistently
listened to others,
ideas and worked
cooperatively to
achieve goals
Consistently listened to
others; willing to sacrifice
personal interests to achieve
our goals
Sub Total Marks

46. FINAL-TERM EXAMINATION
Subject: DiGITAL MEDIA FOR MASS COMMUNICATION Course CODE: DMMC-101
Time Allowed: 120 min Max. marks: 40
Term: Fall 2019 DATED: June 23, 2019
Student ID: NAME:

47. Sr Course Learning Outcome Domain Taxonomy Level PLO
1 Demonstrate an in-depth understanding of the
conventional and digital media concepts, strategies and
tools.
Cognitive C3 1
2 Demonstrate the ability to initiate and manage social
media platforms.
Psychomotor P4 4-5
Question No.1 [CLO- 1- C2]
Describe difference between traditional media and Digital media and also discuss the
characteristics of Digital media?
Question No.2 [CLO-1-C3]
Illustrate the difference between Digital media and Social Media and its impact on mass
media?
Question No.3 [CLO-2-P4]
Demonstrate the YouTube channel and its benefits how to produce a YouTube channel?

48. Question No.4 [CLO-4-C2-P4]
Explain Google adwords and how to execute Google adwords campaign?
Question No.5 [CLO-2-4-C2-P4]
Describe use of social media platforms and how to make social media strategy?

49. MID-TERM EXAMINATION
Subject: DiGITAL MEDIA FOR MASS COMMUNICATION Course CODE: DMMC-101
Time Allowed: 120 min Max. marks: 20
Term: Fall 2019 DATED: July 23, 2019
Student ID: NAME:

50. Sr Course Learning Outcome Domain Taxonomy Level PLO
1 Demonstrate an in-depth understanding of the
conventional and digital media concepts, strategies and
tools.
Cognitive C3 1
2 Demonstrate the ability to initiate and manage social
media platforms.
Psychomotor P4 4-5
Question No.1 [CLO-1, C2]
Describe difference between Digital Media & Traditional Media and also discuss the
Importance of Digital Media? (5x1)
Question No.2 [CLO-2, C2]
Discuss Social Media and its major platforms briefly? (5x1)
Question No.3 [CLO-2, C3, P4]
Illustrate Facebook and its feature and how to make Facebook business page? (5x1)
Question No.4 [CLO-2, C3-P4]
Discuss Twitter and its usage and how to produce a twitter account? (5x1)