1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title JL02 - Unit 7 Understanding the Creative Media Sector- Partial
Start date 2/9/14
Deadline 5/1/15
Assessor name Jo Lowes
Assignment title JL02 – Careers in the Media Industry
Scenario
The media industries are expanding on a national and global level. Recruitment to the sector has
accelerated offering new professional opportunities. There are more people working in the media today
than in any other employment sector. Developments over the last two decades have also taken place
across the sector in response to technological changes, with a notable impact on media production,
distribution and patterns of employment. Other wider developments include deregulation and the debate
over the status and funding of public service broadcasting. The ongoing developments in digital media
technology are creating a highly mixed and competitive environment. All these developments will affect
those seeking employment in the media sector.
This unit aims to give you an understanding of the career opportunities within the creative media
sector.
Your task is to create a blog which will allow you to promote your qualifications, skills and achievements
in media production. The aim of this blog to help you to further your career in media, by further study or
employment.
For assessment of this unit you need to produce a blog with relevant information about careers in the
media industry.
The blog posts will have the following titles:
Task 1 Research job roles within the media
Task 2 Create a CV and opening statement which describes your skills and aspirations
Task 3 Select and add a range of production work from your BTEC which best reflects your skills in
media production

2. 2
Tasks Grading Criteria Mapping
Task 1 – Researching Employment Opportunities and Job Roles in the Media
Sector
Produce a blog article exploring Employment opportunities, the article will
have 2 parts:
Part 1
• Describe difference types of work and contracts including full-time; part-
time; freelance; shift work; permanent; temporary; multiskilled;
voluntary; casual; hourly paid; piecework;
• Describe different recruitment methods, including press, personal
contacts, networking, word of mouth, internet
• Job roles: eg creative, technical, editorial, marketing, managerial,
administrative, legal, financial
Part 2
• Choose 4 job roles within the media sector
• Research these roles, describe the specific sector they belong to and the
role they play within the media sector
• Describe the aim of the role, what would be a typical “Day in the Life…”
• Describe how you would hope to gain employment within this role e.g.
education, training, work experience and volunteering
Unit 7
P4, M4, D4
Task 2 – How to Apply for a Job
Part 1
Create an online CV
Part 2
Produce a personal statement which can be used a covering letter to
accompany a job application and CV or a university application
• Include information on your current course, qualifications, hobbies
and part time work
• Include information on what area of the media you would like to
study further
• Include information on professional development, self-training;
functional skills (ICT, Mathematics, English)
• Include information on Professional behaviour: reliability; attendance
and punctuality; commitment; efficiency; self-presentation;
communication skills; contribution to team projects; time
management; personal responsibility
Unit 7
P4, M4, D4
P5, M5, D5
Task 3 – Preparing an online portfolio.
Choose a selection of work that you feel best high lights your skills in
creative media production. Place these on your blog along with a brief
description of the task you were set and the skills you gained.
Unit 7
P5, M5, D5

3. 3
This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
Unit
7:
Understanding
the
Creative
Media
Sector
P1.
describe
the
structure
and
ownership
of
the
media
sector
[IE]
M1.
explain
the
structure
and
ownership
of
the
media
sector
with
reference
to
detailed
illustrative
examples
D1.comprehensively
explain
the
structure
and
ownership
of
the
media
sector
with
reference
to
elucidated
examples
P2.
describe
ethical
and
legal
constraints
within
the
media
sector
[IE]
M2.
explain
ethical
and
legal
constraints
within
the
media
sector
with
reference
to
detailed
illustrative
examples
D2.
comprehensively
explain
ethical
and
legal
constraints
within
the
media
sector
with
reference
to
elucidated
examples
P3.
describe
the
regulation
of
the
media
sector
[IE]
M3. explain
the
regulatory
issues
affecting
the
media
sector
with
reference
to
detailed
illustrative
examples
D3.
comprehensively
explain
the
regulatory
issues
affecting
the
media
sector
with
reference
to
elucidated
examples
P4.
describe
employment
opportunities
and
job
roles
in
the
media
sector
[IE]
M4.
explain
employment
opportunities
and
job
roles
in
the
media
sector
with
reference
to
detailed
illustrative
examples
D4
comprehensively
explain
employment
opportunities
and
job
roles
in
the
media
sector
with
reference
to
elucidated
examples
P5
prepare
personal
career
development
material
using
basic
formal
language.
[RL]
M5
prepare
carefully
produced
personal
career
development
material
using
generally
correct
formal
language.
D5
prepare
personal
career
development
material
to
a
quality
that
reflects
near
professional
standards,
consistently
using
correct
formal
language.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.