The document provides information about the telecom industry of Pakistan. It discusses the history and evolution of the telecom sector in Pakistan from the Pakistan Post and Telegraph (P&T) department established at independence to the modern regulatory authorities and private operators. It summarizes the key milestones like the establishment of Pakistan Telecommunication Company Limited (PTCL) and Pakistan Telecommunication Authority (PTA). It also provides overviews of the major mobile network operators Jazz, Ufone, Telenor and their market shares, services, and corporate social responsibility initiatives.

1. PRESENTED BY
MUHAMMAD IBRAHIM DURRANI.
MBA
TELECOM INDUSTRY OF
PAKISTAN
INSTITUTE OF MANAGEMENT STUDIES
UNIVERSITY OF PESHAWAR

2. • INTRODUCTION
Telecommunications are the means of electronic transmission of
information over distances. The information may be in the form
of voice telephone calls, data, text, images, or video.
Telecommunication links that form a channel through which
information is transmitted from a sender or sending device to a
receiving device , it also includes the uses of electronic devices
such as telegraphs in past , telephones, teleprinters , the use of
radio and microwave communication , as well as the fiber
optics and there associated electronics and plus using the
orbiting satellite and the internet.

3. History
Pakistan post and telegraph P&T
By the time of independence the only
way of communication in pakistan
was telegraph
Pakistan telephone
The first step towards the
reforms of the communication sector
was taken in 1962 , when the aube
khan govt decided to split the two
(pt&t ) to two different departments
Pakistan post and pakistan
telephone
And later on in 1990 the pakistan
telecommunication corporation
came into being

5. • The Telecommunications Ordinance of 1994 created
the Pakistan Telecommunication Authority (PTA),
Pakistan's first independent telecommunications
regulator, and the Pakistan Telecommunication
Company Ltd(PTCL), a state-owned monopoly.
• Due to a lack of competition, local telephone call rates
were high and international call rates were even higher.
During the 1990s, a call to United States cost $5 per
minute (300PkRs per minute), which was not
affordable for the majority of the population. In
addition, customer service was poor; fixing a problem
might take an average of 10 to 15 days. Despite this,
consumers had to stick with PTCL, as they had no other
options.

6. In July 2003 the government introduced a Deregulation Policy for the Telecommunication
Sector.

7. Pakistan Telecommunication Authority (PTA) (1996)
Pakistan Telecommunication Authority is the telecommunication
regulator of Pakistan, responsible for the establishment,
operation and maintenance of telecommunication systems and
the provision of telecommunication services in Pakistan.

8. Instaphone was Pakistan's first mobile communication service. It was
launched by M/s Pakcom Ltd., a telecommunications company and the
industry pioneer in the country. The company was jointly owned by
M/s Arfeen and Millicom International (Luxembourg) and was acquired
later by the Arfeen Group

9. According to Business Recorder
• The telecom sector contributed an estimated Rs 97.7 billion to the national exchequer in terms of
taxes, regulatory fees, initial and annual license fees, activation taxes and other charges during
July-December FY 2021, says the Economic Survey 2020-21.
• Increasingly revenues, growing investment and enhanced contributions to the national exchequer
are hallmarks of the sector for many years now.
• During July 2012 to February 2021, the telecom sector has attracted over $3.9 billion of the FDI.
• The Foreign Direct Investment in telecom during July-February fiscal year 2021 was $101.1
million.
• The main driver behind this investment is the cellular mobile sector, which has invested $253.5
million during the period.
• The overall investment in the telecom sector during the 1st eight months of fiscal year 2021
crossed $ 465 million. Telecom sector is a significant source of revenue generation for the national
exchequer.
• The telecom sector’s contribution (including the PTA deposits) to the national exchequer
registered 129 percent growth in fiscal year 2021.
• The International Telecommunication Union reported decline of 5-10 percent in telecom sector
revenue across countries owing to the Covid-19.
• Pakistan was no exception in FY 2021, as telecom sector revenue declined to Rs 541.4 billion,
which was 4.1 percent less as compared to last year.
• Revenues from telecom sector in two quarters 2021 reached an estimated Rs276.0 billion.

12. Formerly known as Mobilink, the company was founded in 1994 as a joint
venture between Saif Group and Motorola Inc. In February 2001, Egypt based
Orascom Telecom Holding bought Motorola’s shares in Mobilink to become the
majority shareholder with 69% control. Then in June 2007, Orascom further
purchased the remaining shares under Saif Group’s control to become Mobilink’s
100% owner.
In 2010, Russian operator Vimpelcom (now VEON Ltd.) agreed to acquire most
of the telecom assets of Orascom, including Mobilink, in a $6.5 billion deal,
creating the world’s fifth-largest mobile network operator by subscriber base.
In November 2015, Vimpelcom announced the 100% acquisition of Pakistan’s
Warid Telecom, a subsidiary of Abu Dhabi Group. Completed in July 2016 after
due approvals, the first-ever local telecom company acquisition created a
combined subscriber base of 50 million. Following this merger, Mobilink was
officially rebranded to Jazz in 2017

14. CSR
• JAZZ COVID PAKEGES
• JAZZ DRIVE IN CONCERT
• 2020 BEST TAX PAYING AWARD
• JAZZ BOOT CAMP WITH UNDP
• COLLIBRATION WITH SHAUKAT KHANAM

16. Ufone
Introduction
 Pakistan telecommunication company limited (PTCL) started its cellular
operations in January 2001 under the brand name “ufone”.
 In 2006 ufone become a part of the Emirates Telecommunication
corporation group(Etisalat), because of PTCL privatization.
 Ufone promises its customers to always stay ahead developing and
evolving to do beyond their expectations, because at Ufone , its all about U.
 the company’s ambition to drive the government of Pakistan’s vision of a
digital Pakistan.
 Ufone on empowering the people of Pakistan with the most relevant
communication modes and services that enable them to do a lot more by
touching on multiple aspects of their lives.
 Ufone is committed to providing superior voice and data services at
simplified tariffs with no hidden charges.

17. Introduction
• Ufone is committed to fostering digital high inclusion in the country by
brining high quality and affordable internet and cellular services to every
Pakistani.
• Ufone’s state of the art digital financial services Upaisa .
• Upaisa is extended financial services in regions that lack basic banking
services.
• It has robust network coverage in all major urban and rural centers of the
country also covering all major highways and growing transcending
beyond borders.
• In Gilgit Baltistan and Kashmir ufone convert signals to s-com.

18. worth
• ufone net income revenue is RS.55 billion PKR in 2020.
• Its area served is 2336 cities, all national highways, all Motorways.
• Number of employees are 6548
• Annual rate per user (APRU) is Rs. 223 per month
• As of july 2021 data from PTA shows that ufone was holding roughly 23 M
cellular subscription, with a market shares of 12 %

19. SWOT ANALYSIS
Strengths
• Second Large Market Share
• World Wide Cheap Call Rates
• Representing PTCL Name

20. CONT….
Weaknesses
• Placing Franchises
• Special Events Jamming
• Ufone Voice Quality

21. CONT….
Opportunities
• Continuing To Expand Globally
• Publicity and Marketing
• Develop Franchises

22. CONT…
Threats
• Govt. Interference
• Competitors
• Economic Conditions

23. Ufone PACKAGES
• U Loan
• U Won
• U-circle
• U- share
• Missed Call Notification
• Virtual Private Network (VPN)
• Mobile Banking
• Un Limited SMS
• Friends & Family

24. CSR
• CURRENTLY UFONE IS WORKING ON FOOT
BALL TEAM OF PAKISTAN
• UFONE IS CURRENTLY ARRANGINNG FOOT
BALL LEAGES IN THE 40 DISTRICTS OF
PAKISTAN TO RETRIVE THE PAKISTAN
FOOTBALL TEAM AND GIVE THEM SOME
SHINNING STARS

25. TELENOR
PAKISTAN

26. Introduction:
▸ Wholly owned subsidiary of Telenor.
▸ Telenor owned a license on 26 may 2004 to operate mobile network in
pakistan,
▸ On 15 March 2005 a full multimedia plateform for commercial mobile
services was launched.
▸ Largest single Europen foreign direct investment in pakistan.
▸ 1264 employees (2020).
▸ 47,240 million mobile users (2020)
26

27. 27

28. FRANCHISING:
▸ 15 compinies owned sales and
servises.
▸ More then 200 franchising.
▸ More then 100,000 retail outlets.
28

29. SWOT ANALYSISE:
STRENGTHS:
 Largest Geographical coverage.
 Largest international rooming services.
 Superior customer care.
 Strong distributions channels.
 24 hours customers services.
WEAKNESSES:
 Growing customers Dissatisfaction.
 Marketing plan.
 Not promissory packges.
29
OPPORTUNITIES:
 Further network expansion.
 Third largest operating company.
 Rapidaly growth rate.
THREATS:
 Aggressive marketing by competitors.
 Changing technologies.

30. MARKET SEGMENTION:
Geographic (Area Wise):
Telenor pakistan is segmenting the whole country region wise. They providing service specially
in northern areas and in rurral areas of sindh, Balochistan and punjab. Where others are not
providing serives.
Demographic (Life Style):
Telenor pakistan target customers according to the age & their life style like students, business
class etc i.e pre-paid packages for students and postpaid for bussiness class.
Behavioral:
Telenor pakistan is segmenting the customers according to their behavior, mindset and
thinking. according to that they provide packages and advertisments for their promotion to hit
customers mind.
30

31. PRODUCT & SERVICES:
Products:
Telenor provide products of two types
Prepaid and postpaid.
Prepaid packages are:
▸ Dejuice.
▸ Talk shawk.
Postpaid packages are:
▸ Persona individual.
▸ Persona karobar.
31

32. SERVICES:
▸ Mobile music: (to lissen songs and share it with others)
▸ Mobile T.V: (eassily access to line T.V)
▸ Mobile communities: (stay connected in touch with your friends i.e
facebook etc )
▸ Tele-Doctors: Get in touch with experienced doctors.
▸ Mobile Comerce: (i.e Easy paisa )
32

40. • CSR
• DISASTER RELIEF DRIVES
• COLLABORATION WITH EDUCATIONAL
INSTITUTES
• VOLUNTEERS’ PROGRAM: A NEW HOPE