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
The purpose of the scientific method of research is to provide
an objective, unbiased collection and evaluation of data.
both academic and private sector researchers follow a basic
eight-step procedure. However, simply following the eight
research steps does not guarantee that the research is good,
valid, reliable, or useful. An almost countless number of
intervening variables (influences) can destroy even the best-
planned research project. The situation is similar to someone
assuming he or she can bake a cake by just following the
recipe. The cake may be ruined by an oven that doesn’t work
properly, spoiled ingredients, altitude, or numerous other
factors.
Research Procedures
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)

 1. Select a problem.
 2. Review existing research and theory (when relevant).
 3. Develop hypotheses or research questions.
 4. Determine an appropriate methodology/research
design.
 5. Collect relevant data.
 6. Analyze and interpret the results.
 7. Present the results in an appropriate form.
 8. Replicate the study (when necessary).
Depends on all others and interactive.
10/14/2022
8 Steps
Muhammad Awais
(facebook.com/awwaiis)

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Research Procedures - Steps of Research - Mass Media Research.pptx

  • 1.  The purpose of the scientific method of research is to provide an objective, unbiased collection and evaluation of data. both academic and private sector researchers follow a basic eight-step procedure. However, simply following the eight research steps does not guarantee that the research is good, valid, reliable, or useful. An almost countless number of intervening variables (influences) can destroy even the best- planned research project. The situation is similar to someone assuming he or she can bake a cake by just following the recipe. The cake may be ruined by an oven that doesn’t work properly, spoiled ingredients, altitude, or numerous other factors. Research Procedures 10/14/2022 Muhammad Awais (facebook.com/awwaiis)
  • 2.   1. Select a problem.  2. Review existing research and theory (when relevant).  3. Develop hypotheses or research questions.  4. Determine an appropriate methodology/research design.  5. Collect relevant data.  6. Analyze and interpret the results.  7. Present the results in an appropriate form.  8. Replicate the study (when necessary). Depends on all others and interactive. 10/14/2022 8 Steps Muhammad Awais (facebook.com/awwaiis)