Introduction to consumer behavior

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Information
• Class Rep?
• Sharing Files
• Email Group

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WHO
WHAT
WHYWHERE
WHEN

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The Cattle Feed Industry
• Cattle Feed
• Benefits
– Milk productivity
– Cow health
• CHALLENGES

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Cotton Seed Cake (‫بنولہ‬ ‫)کھل‬

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Cotton Seed Cake
Disadvantages
• Lack of nutrition
• Banned in most countries
• Health and fertility

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FARMER’S RESPONSE
‫بنول‬ ‫کھل‬‫ہ‬

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WHY NOT?
• REASONS
– Price
– Availability
– Awareness
– Preference
– Traditions and culture
• COUNTER STRATEGIES

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REFERENCES
• http://www.creativebloq.com/inspiration/pri
nt-ads-1233780/4
• www.helpscout.net/consumer-behavior
• https://www.livecareer.com/quintessential/l
earn-about-company