1. Event Management
MICROSOFT DYNAMICS CRM ACCELERATOR
Improve event planning and execution and maximize your Microsoft Dynamics CRM
return on investment with Microsoft Dynamics CRM Accelerators
Increase response rates and achieve excellence in events with a full-featured event Accelerate your people
management solution that is easy to use and keeps all your important information in one with new and
place. The Event Management Accelerator for Microsoft Dynamics® CRM helps you automate enhanced capabilities
event management tasks and capture information effortlessly and accurately so that you can
improve the productivity of event staff, plan future events more effectively, and use event
data to enhance your customer relationships. Accelerate your business
with solutions that
meet your needs
Microsoft Dynamics CRM Event Management
Accelerate your environment
with rapid deployment and
seamless integration
The Event Management CRM Accelerator helps to streamline event planning and execution
throughout the event life cycle, helping organizations continuously improve event execution

2. MANAGE EVENT PLANNING AND BUDGETS
Microsoft Manage every aspect of event planning and execution using a single set of tools. Simplify data
Dynamics CRM
management by keeping all your event and customer data in the same Microsoft Dynamics CRM
repository. Remove the need to switch between multiple applications through seamless
Accelerators
integration with Microsoft® Office Word 2007 and Office Excel® 2007, so your people can be
more productive.
Microsoft Dynamics STREAMLINE EXECUTION
Easily input, manage, and edit event details and coordinate event management with other tasks
CRM Accelerators and business processes using familiar tools. Built on the broad workflow capabilities of Microsoft
broaden the value of Dynamics CRM, the Event Management Accelerator helps you standardize best practices and
Microsoft Dynamics automate repetitive tasks so you can achieve excellence in event execution.
CRM by seamlessly INCREASE REGISTRATIONS
providing additional Make it easy for people to register for events and improve response rates by quickly generating
event registration pages that are easy to fill out. Get the word out with invitation e-mail messages
features and capabilities that include a simple link so people can register quickly and easily. Simplify data capture and
at no extra cost. improve productivity by automatically synchronizing event data with other customer information.
TRACK RESPONSE
Efficiently track key performance indicators (KPIs) such as response, cost, and attendance and
store data centrally for easier analysis. Since event management uses the same central data
repository as Microsoft Dynamics CRM, your people can be more productive and find the
information they need more readily.
MEASURE AND IMPROVE RETURN ON INVESTMENT
Analyze event data within Microsoft Dynamics CRM so you can accurately measure return on
investment, optimize your marketing efforts, and plan future events more effectively. Visualize,
share, and drill down into information with out-of-the-box reports or create custom reports
quickly with the Report Wizard.
Create, edit, and manage events in the same
user interface you use for other CRM activities
To download the
Event Management
CRM Accelerator and
other accelerators for
Microsoft Dynamics CRM,
visit the following Web site:
http://www.codeplex.com/crmaccelerators
Quickly generate Web pages that make
it easy for customers to sign up for events
http://www.microsoft.com/dynamics/crm
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
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