This document provides a checklist of questions to analyze advertisements, including denotation and connotation of visual elements, target audience profile in terms of demographics and lifestyle, the advertising appeal and persuasion techniques used, the representation of gender roles and whether they are stereotypical, and institutional aspects such as the campaign, where consumers would access the ad, and relevant regulations.
Strategies To Make Your Brand Unforgettable Powerpoint Presentation SlidesSlideTeam
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Be ahead of the trend, not behind it: 56% of global talent leaders are prioritizing talent branding for their company this year. But, in order to have a strong talent brand, it’s critical for you to focus on the connection between talent acquisition and marketing.
In this presentation, we’ll go over how you can apply common marketing principles to develop and execute on your talent brand.
You’ll learn how to:
- Identify the right players from your marketing team to collaborate with on your talent brand
- Align your talent brand strategy with your marketing strategy
- Learn the best marketing tools to build and assess your strategy
Talent Brand: The Intersection of Talent Acquisition & MarketingRebecca Feldman
This presentation was used in a LinkedIn webinar that I led. It covers how to use traditional marketing principles and tools for building your talent brand strategy.
1. YEAR 10 : ADVERTSING ANALYSIS : HELP / CHECKLIST
Questions to Analyze….
Denotation /connotation
The way the model is standing ?
Their facial expression?
The location for the adverts ?
The storyline ?
The Costume (or lack of!) on the
models ?
Any props in the adverts ?
The colours used ?
The name of the product?
The slogan ? choice of language?
The font used ?
Camera Shot + angle?
Target Audience Profile:
Who is this product mainly aimed at
?
Gender / Age / Ethnicity
Jobs / Income
Social Class
Lifestyle choices (shops /
restaurants / magazines / films etc)
Advert Appeal
Advertising
appeal used :
Advertising
persuasion
technique: Magic
ingredients / snob
appeal etc
Representation of
Gender:
How are Men and
Women shown in
your advert
campaign ?
Body positions
Facial Expressions
Jobs or role in the adverts
Who is control or position of
power?
Is it stereotypical or unconventional
?
Demographics (DINKYS, YUPPIES, CHAVS)
Maslow audience type: (Aspirer , succeeder, etc )
Keywords you
could mention:
Target Audience
Gender
Demographic
Unique Selling
Point
Denotation /
Connotation
Conventions
Appeals
Theory you need
to include:
Maslow hierarchy
of Needs:
Representations
theory: Goffman’s
theory
Institutional Aspects:
What is a campaign?
Where would this ad be accessed by
the consumer?
Which ad company designed it ?
What regulation and censorship
guidance would it have to consider?