Here are the slides from the Higher Ed Web 2020 presentation. If you have further questions, or want to see some of 3E's services, please let me know.

1. #HEWEB2020
Updated by Google!
Presented by Matt Hames, Associate VP of Digital & Social
YOUR SERP AND YOU
CONFIDENTIAL & PROPRIETARY

3. 3 ENROLLMENT MARKETING SERP 2020
3E website 3E on Twitter

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Matt LinkedIn Matt Twitter

6. Digital Welcome Center
Your SERP is your digital welcome center, and Google keeps updating it.

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SERP 2020
In 2018, Google changed the SERP

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They updated in May 2020

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SERP 2020
THE SERP

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SERP 2020
Traffic to /home
People search for the school.
School name with “College”
Without “College”

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Where in Google Analytics

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THE SERP

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SERP 2020
This is all new

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SERP 2020
So is this

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SERP 2020
Business.Google.com

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SERP 2020
Business.Google.com

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SERP 2020
Site Links
People also ask
Wikipedia
Twitter
Images

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Wikipedia
1. Ensure it is correct.
2. Do not edit. (Ask students to edit)
3. Check other languages

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One platform argument
1. The admissions Facebook Page does not
make the SERP
2. Do enrollment messages make the social
platforms that are on the SERP?

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SEO
1. This is my daughter. The image is called
IMG_2787.jpg
2. It will never be indexed by Google and make
the front page of a SERP.
3. Call the images you put on the internet
SchoolNameAcademicQuadrangle.jpg and
they might make your SERP
4. Applies to your President or leader

21. 3 ENROLLMENT MARKETING SERP 2020
3 IDEAS
Searchyour school. A lot. On the road. Not logged in.
Find out what you can controlon your SERP: site links, business.google.com.
Only one social platformwill make your SERP. Is it the one making a yield argument?
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3

22. Questions
Twitter: mhames
Hashtag: #heweb20
Email: matt.hames@3Enrollment.com
Web: www.3enrollment.com
LinkedIn Twitter