Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
22. Obligatory use of this quote…
The future is here.
It’s just not evenly distributed.
William Gibson
23. Where we are today - a mixed picture
Continuity:
1. Traditional media brands still highly trusted
2. TV still the most important news source
3. Print media employs most / generates most stories
Challenges:
1. Old financial models often no longer enough
2. Cultural change, especially in legacy organisations
3. Understanding / adapting to rapidly evolving audience habits
What is this?
Why introduced?
Why's this an issue for publishers?
FB also including embedded video / autostart
+ 360 videos (Occulus Rift)
http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg
https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23
http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans
https://www.facebook.com/time/posts/10152658102531491
"I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error."
Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down.
It was too late.
The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen.
http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video
On average, people are consuming traditional TV content – either live or via a timeshifted device – for 223 minutes (3 hours and 43 minutes) every day.