2. Initial Idea’s Old school hip hop 1980’s Music Feel good Up beat Jazz and rap combined Repetitive beat and constant rhyme scheme makes it easy to listen to (AABCDEFE) Not aggressive lyrics, in contrast to the stereotypical views of the hip hop genre (of today)
3. Video Concept Set in 1980 On a street, class room in a convertible Mirrors, windows, water reflections Three representations of the main character in order to enforce the title ‘me, myself and I’ concept Bright colours High tops Boom box Break dancers Quick cuts from scene to scene, to enhance the lively/fun feel of the track
4. Target Audience Young (15 – 27) Ethnic (black) Hip hop lovers Party goers Low/working- middle class
5. Promotional Marketing TV (MTV) Radio, shows that this version has been edited and modified to suit a larger T.A, showing that the original maybe more explicit De la Soul featured on posters and magazines to also promote their material and own unique brand
