This document outlines the children's outreach programs of the Craighead County Jonesboro Public Library. It discusses the library's summer and school year outreach programs from 2012-2013 that saw significant increases in attendance. It then provides details on the library's current daycare program that includes monthly storytimes at 50 centers. The rest of the document offers advice and strategies for planning and implementing an effective outreach program, including identifying community needs and potential partners, developing quality programming, marketing, and evaluating the program.
2. • Main branch of the Crowley’s
Ridge Regional Library system
• 7 smaller branches
• Craighead and Poinsett Co.
• Service Population: over 100k
CCJPL
3. •
Summer Outreach
2012:
2013:
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School Year Outreach
2012:
2013:
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57 Programs
1,628 Attendance
474 Programs
7,787 Attendance
61 Programs
3,610 Attendance
285 Programs
11,716 Attendance
Current School Year Daycare Program
50 Centers
89 Monthly Daycare Storytimes
1,420 Kids/Month
CCJPL
4. • “Books and other library resources should be provided for
the interest, information, and enlightenment of all people
of the community the library serves…”
(ALA Library Bill of Rights)
• Services for infrequent or nonusers & the underserved
• Increase visibility in and engagement with the community
• Create new users/supporters
• Take the library to the patron
• Know YOUR reasons
Why Outreach?
5. Demographics and needs
Small city surrounded by rural areas
Economic drivers (education, healthcare, manufacturing, agriculture)
Lower than average unemployment rate
Higher than average poverty rate
Significant income and education gaps
Lower than average rankings on NAEP
scores (National Assessment of Educational Progress)
• Lack of positive after-school activities
for K-12 students
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Know your community
6. • Identify groups with the most pressing need.
Who can benefit most from our services?
• Take the library to our patrons
• Cultivate relationships with local nonprofits,
churches, schools, and other organizations
• Early Literacy efforts
• School-Age Programs (during and after school)
• STEAM-based community engagement (all ages)
What can we do?
7. CCJPL Children’s Outreach, 2012
• Library Card Sign-up Program
• School Visits (parent nights, author visits, SRC promotion)
• SRC- Traveling Storyteller (57 programs/summer)
• Dr. Seuss’s Birthday
• Back-to-School Fair
Where are you now?
8. • Potential Partners
• Have realistic goals
• Who, What, Where,
When and Why
• Make a plan
Start Planning
10. • Choose Carefully • Focus on Quality
• Staff or Volunteers • Evaluations &
• Provide Training
Who?
Feedback
11. •
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Do your research
Know your stuff
Who, what ,where, when, & why
Funding (how much, sources)
• Graphs & numbers
• Know your decision-makers,
what are their goals?
Convincing the
Decision-Makers
12. Traveling Storyteller Program
Monthly Storytime Visits
Books in a Bag
Year-Round
Reading Program
• Parent Nights
• Early Literacy training
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Daycare Program
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SRC Promotion & Booktalks
Parent Nights/ Family Fairs
Library Card Sign-up
School Visits
Author/Illustrator Visits
Supplemental Collections
School Outreach
14. • Card Sign-Up
• School Visits
• Author/Artist Visits
• SRC Promotion
& Booktalks
• Crafting @ Lunch
• Book Discussions @ Lunch
Teen Outreach
20. • Everything you do
represents the library
• Be proud of your product
• Volunteers
• Evaluation
Quality Programming
21. • Volunteers or staff
• Full 30 min storytime
• Stories, songs,
games, &
movement
• Leave crafts &
fingerplay sheets
Traveling Storytellers
22. •
DHS for Child Care Facility Directory
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Set parameters (#s, frequency of visits)
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Contact Centers (availability & limitations)
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Map out your centers
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Assign day/time
(capacity, ages served, contact info)
*Excel Spreadsheet
*Monthly Schedule (W1M, W1T, W1W…)
*Calendars
Starting the Program
24. •
ECRR Information
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Services for you, brochures
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Books in a Bag list
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My business card
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Storyteller’s Background Check
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Thank you letter and gift
Welcome Kit & Gifts
25. •
Daycare’s curriculum
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Make your own themes
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Monthly (weekly in summer)
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Variety is YOUR friend
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Have back-up books,
stories, songs, and games
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Be sensitive about holidays
Themes
26. •
Introduction
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Opening Song (consistent)
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Books
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Storytelling
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Flannelboard Stories/Counting
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Songs (traditional and new)
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Movement (favorites and new)
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Fingerplays
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Counting, Colors, Letters, Sorting
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Games (Books, flannelboard, etc.)
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Leave craft and fingerplay sheet
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Closing song (consistent)
Storytime Components
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Logo goes on everything
Leave instructions w/ a picture or a sample
Provide everything but the basics
Volunteers
Age appropriate, avoid choking hazards
Crafts/Experiments
How many kids are in daycaresIn-house numbers were decreasing as more families were having both parents work.Number of kids in daycare was increasing, especially for the summer.How many kids can we affect? If we have two more traveling storytellers in the summer our summer outreach numbers will increase from 1000 to 6000 over the six week period. We would be able to program at most childcare centers in the county. Keep stats, the Friends are excited to see and hear your stories:Mother goose, kids started chiming in, 4 yr old got upset because he didn’t know it, workers said, we need to put books outWe asked for two extra storytellers and got them for the summer.
Books in a Bag, Concept Bags, and Daycare rotating collection and year round reading program.
Caraway population: 1200½ day to see all the students and personally invite them. Handed out invitations.Food, minute to win it, craftsstorytime
Barry Lyga in SeptemberPrivate school that doesn’t have a library, library instructionDaycare trainingDaycares to storytimes
Mitten Matching game-Count pairs and individual mittens-Count mittens. Lucky if we could get any matches-Focus on colorsHow you tell a story might be different, length, detail, etc.Adapt to ages
Leave something new each time.Promote at parent night, children and adult servicesBookmarks- come in for a small prize
Sept.-Apr., off last week on most monthsJune-July (6 weeks)Variety in materialsDon’t overdo itStart slowShare the loveIt isn’t for everyone, you want happy staff who like outreachBe flexible, my schedule is very tight so it can cause problems. Be organized. Have make up days (W1W)Ice StormsSomeone Forgets, call aheadGive them their scheduleOffice doesn’t tell teachers, give them a calendarHave a back up person, always have your schedule accessibleVery specific requestsNot doing crafts