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Vermont Strategic Planning


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Planning for results PowerPoint

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Vermont Strategic Planning

  1. 1. Planning to PlanVermont Department of Libraries
  2. 2. Traditional Access
  3. 3. Public Library and the New World Order
  4. 4. Divine Intervention vs. Planned Intervention“You can either take action or wait for a miracle to happen. Miracles are great but they are unpredictable.” P. Drucker
  5. 5. Why Plan?“The best way to predict the future is to plan for it.” A. Lincoln• Rational justification of your library’s budget• Creates a sense of ownership, the library is part of the community• Defines what the library is and is not• Builds partnerships, awareness, mutual benefits the library may share with other organizations• Everyone is on the same train, eliminates personality cults, improves delegation of duties• Ensures the continuity of services• Motivates staff
  6. 6. Excellence can be definedExcellence must be defined locally Results basedLogical process Community based planningCommunity Values Increase effectiveness “Excellence is possible for both small and large libraries-it rests more on commitment than on unlimited resources”
  7. 7. Service Responses• Basic Literacy • Current Topics and Titles• Business and Career • Formal Learning Support Information • General Information• Commons • Government Information• Community Referral • Information Literacy• Consumer Information • Lifelong Learning• Cultural Awareness • Local History/Genealogy
  8. 8. Confronting the Future Strategic Visions for the 21st-Century Public Library Four Dimensions• Physical to Virtual library• Individual to Community library• Collection to Creation library• Portal to Archive
  9. 9. “We don’t see things as they are; we see things as we are.” Anais Nin
  10. 10. Making the Right Choices—Making a Difference Fundamental questions we need to ask• How can the library make a difference to the “quality of life” of the community it serves?• How successful are the current library services and how can they be improved?• Who uses the library? Who doesn’t and why?• What actions will we need to take in order to make a difference in the community quality of life?• Who do we think we are….who does the community think we are and what we do?
  11. 11. Planning Isn’t Magic A plan which succeeds is bold, one which fails is reckless.General Karl von Clauswitz
  12. 12. Getting Started Responsibilities, Duties & Actions• Who’s responsible-library director & board, staff, volunteers and stakeholders• Establish a library planning team• Establishing a working plan that includes: – information gathering and analysis – evaluation and prioritizing, – approval and implementation – timeline
  13. 13. Collecting the DataCommunity Based Library Based
  14. 14. Library Insiders• Library staff (internal statistics)• Trustees• Friends• Volunteers• Donors (individuals, clubs, community groups)• Town officials (Municipal)• Secondary Resources
  15. 15. What’s in it for Them -staff, trustees, volunteers, Friends-• Board and staff relationship (administration and management of the library, personnel)• Financial issues• Facilities planning• Collection development• Technology planning• Program development (adult, children’s services)• Community outreach, advocacy, marketing & PR
  16. 16. Conduct a services of focus groups, interviewand surveys with key community stakeholders
  17. 17. Planning Committee• Who to appoint and number of people to serve on the committee. Will it include both staff and community members?• Committee timeline• Committee members responsibilities• Managing the various tasks in the planning process-data, communication, scheduling• Data collection- type and venue• Responsibility for clerical support for the committee
  18. 18. Needs Assessment-Looking Around• Define purpose, determine available resources and information you will need to collect• What groups/individuals will you want to include in the needs assessment?• Who will be involved in collecting the data? Who will collate and analyze the data?• What is the best assessment method to use for individuals, groups, town officials, community organizations, business people, etc.
  19. 19. Data Collection ToolsWho will you ask? What will you ask? How will you ask?• Interview-personal, high quality & subjective• Focus Group-key community stakeholders high quality information, community rapport, easy to clarify questions• Surveys-online, interview by phone, in-house, mailing, town meeting• Demographic/Census-age- population, economic, educational• Observations-what do people think about the library, it’s image in the community.
  20. 20. Evaluating Data-What have your learned?
  21. 21. Connecting the Dots• Identify specific societal, technological, educational, and community trends likely to impact on the delivery of library services.• Asses the library’s weaknesses, strengths to deliver quality service. Can we do it, should we do it.• Consider strategic issues that are shaping the way that the library service will be delivered to the community• Determine priorities, goals and objectives based on all of the above.• The plan should be flexible enough to change with the times
  22. 22. Strategies for Success Articulating Value• Evaluate each service• Identify feasible enhancements• Listen and understand agendas• Keep an eye on trends and realignment• Administratively and operationally feasible (P.E.S.T.)• Focus on what you value and what you have to offer-find the connections, connect the dots
  23. 23. Your Library’s Mission
  24. 24. Community Needs Library Service Responses The GoalsPlanningProcess Objectives Activities Staff Collections Facilities Technologyneeded needed needed needed
  25. 25. Service Responses-Community Needs• Be am informed citizen-local, national and world affairs• Build successful enterprises-business and non- profit• Satisfy curiosity: lifelong learning• Connect to the online world-public Internet access• Create young readers-early childhood literacy• Express creativity-create & share content• Know your community-community resources & services• Make career choices-job center• Visit a comfortable place-physical & virtual spaces
  26. 26. Chosen Service ResponsesFrom your chosen service responses, write a new planning document, that includes-• Mission statement• Goals• Objectives
  27. 27. Library Response-Mission Statement• Possible Mission Statement: The Vermont Public Library is a comfortable and welcoming place where people of all ages learn to be informed citizens, enjoy recreational interests, and pursue a lifelong love of reading and learningWhat service response do you see in this mission statement?
  28. 28. Library GoalAll goals contain these 3 elements:• Each goal flows from a service response• Each goal names the target audience being served• Each goal describes the benefit the audience receivesWrite a goal based on this service response:“Stimulate Imagination…Reading, Viewing, Listening for Pleasure”
  29. 29. Goal: Residents of all ages will seethe library as a premier source for downloading audio books Using the sample goal write 1-3 objectives for your library
  30. 30. Writing Your Library’s ObjectivesObjectives define “the way the library willmeasure its progress toward reaching a goal”Every objective contains these 3 elements: • A target audience • A measure • A date or timeframe
  31. 31. What it might look likeService Response: “Stimulate Imagination – Reading, Viewing, Listening for Pleasure”Goal: Residents of all ages will see the library as a premier source for downloading audio books Objective 1: During Teen Tech Week, library staff will sponsor 2 demonstrations for teens in using Listen UP! Vermont (downloadable audio books) Objective 2: During National Library Week, library staff will sponsor 3 demonstrations for adults in using Listen Up! Vermont Objective 3: By July 2012, the number of audio books downloaded through Listen Up! Vermont will increase _______% over previous year
  32. 32. Service Response: Life-long Learning Stowe Free Library• Goal 1. Library users will have an array of program offerings that nurture and encourage lifelong reading and learning.• Objectives: Annual program attendance will increase by 25% each year.• Activities:• Add story hours for parents and children only (no school groups).• Investigate offering enrichment “courses” for adults.• Experiment with different types of book discussions: one- shot, parent/child, young adult, elderly, town-wide read, etc.
  33. 33. Measuring Your Success Can be difficult• Number of people attending Can be total # of people and/or unique people• How well was the program or service received? Audience reaction / satisfaction• Total number programs presented Use as a benchmark from past years• Outcomes What difference or impact did this program for those who attended?
  34. 34. Make it Official-Spread the Word• Get your plan officially approved by the town selectboard (municipal libraries) and the library board of trustees• Distribute your plan to stakeholders, the media, local and planning committee• Put your plan on your library’s web page, blog, Facebook page, etc.