David Needleman's Jetblue Airlines: A Utah Entrepreneur's Vision for Humanizing Air Travel"TITLE"How Jetblue Airlines was Founded in 1999 by Utah Entrepreneur David Needleman to Reform the Airline Industry" TITLE"The Innovative Origins of Jetblue Airlines and its Utah Founder David Needleman's Goal to Improve Airline Customer Service

Jetblue Airlines, By Utah Entrepreneur David Needleman
The airline currently known as JetBlue airlines was created in 1999 by Utah entrepreneur David Needleman with the goal of bringing humanity back
to the airline industry. Needleman started an innovative airline called Morris Air, and was the first airline to successfully utilize a ticketless reservation
system, and the basic structure was to provide consumers with excellent service but low fares. This airline reported making over 20 million in profits in
2003, but decided to sell this new airline to Southwest airlines, and signed a five year no competition agreement (JetBlue airlines, 2008). The design of
the new JetBlue airline would use aircraft with one cabin class, and incorporate an in flight entertainment system with over 24 satellite television
channels and web services, as well as movies in the headrest of every seat. The choice was also made not to serve meals, but offer gourmet chips
and refreshments. The cabin also offers larger leather seats with increased legroom, larger overhead bins, and JetBlue was one of the first airlines
to convert to a cashless system for drinks and food. The company began flying in 2000, with only two leased Airbus A320's, and its first route was
from New York's John F. Kennedy airport to Ft. Lauderdale, Florida. The airline was given 75 takeoff slots in JFK airport, and has been working
there way up to one of the most successful airlines. The airlines goals were to beat their competitors by 65%, and increase the positive
... Get more on HelpWriting.net ...

Airline Alliance Advantages
Airline alliance can be defined as an agreement that consist of multiple independent airline to partner up or collaborate in various streamline costs
activities and expanding market penetration and global reach (Hu, Caldentey, & Vulcano, 2013). Nowadays there is a lot of Airline Alliance in the
globe that serve in many different regions throughout the world with the purpose to expands each existing airline in the alliance network by using the
code–sharing, reciprocal agreements, frequent flyers programme and many other more (Pitfield, 2007). Currently there are three main Airline Alliance
that consist of numerous number of airlines in each alliance. The Airline Alliance are Skyteam,Oneworld, and Sky Alliances. As stated before each one
of the alliance have the same purpose which is code sharing, frequent flyers programme and many other more. The rise of the airline alliances has
given significant positive impacts towards the industry, passengers and the airline itself. According to Pitfield (2007), the airline alliances give serious
impact in term of passenger traffic, market shares and concentration.
The rise of the airline alliance has given advantages and privileged to the airlines. Some of the advantages of an airline that joined alliance, it will able
the airline to use code sharing within the alliance member itself. For example, the member of One World will cooperate with one another in through
extensive and even the frequent flyer programs (Fan, Langlois, Geissler,

Airline Product Offering : Airline Products
AIRLINE PRODUCT OFFERING7
Running head: AIRLINE PRODUCT OFFERING
Written Assignment 4: Airline Product Offering Assignment
MBAA 523 Advanced Aviation Economics
December 10, 2015
Professor: Gerald Cook
Airline Product Offering ?Ryanair and Lufthansa In the book, Flying off Course, Rigas Doganis states, that there are five key product features that
affect travel decisions and choice of airline by customers, and these requirements usually do vary between different market segments on the same
route, but can vary also between neighboring routes and geographical areas (Doganis, 2010). These five product features include; price, schedule–base,
comfort–base, convenience and image. For any airline product that is in a given market, any ... Show more content on Helpwriting.net ...
overarching business strategy, with an explanation of the most profitable strategy.
For the comparison of Doganis? five key product features, the Ireland based low–cost carrier, Ryanair will be compared to the German based,
full–service airline, Lufthansa. Both airlines will be using a city–pair from Dublin to Frankfurt for the basis of the comparison in airfare. Since,
Ryanair only offers a single fare for their seating class which is Economy, that is in accordance with most low–cost models and Lufthansa offers First,
Business, and Economy classes, only Lufthansa?s economy class pricing will be used is used in this paper. Lufthansa uses a three tiers system for
their economy class, with each tiers offering different cost structures based on the prices of the fare, which is based on options available. The tiers
consist of Economy Light, Economy Classic, and Economy Flex, to stay close in accordance with Ryanair, the Economy Light class offered by the
carrier will be used since the cost structure for this seating allows the passenger the same amenities as the low–cost carrier.
In the airline industry pricing is vital. This type of product and service is one of the only key features that are planned and combined together so that
the airline can generate demand (Doganis, 2010).
Fares, for both flights were booked on the same dates of travel, using December 31, 2015 as the departure date, with a return date of January 7, 2016.
The times for the particular

My First Photography Research Paper
Most Americans, about 70%, are infrequent flyers, another 14% have never been on a plan at all. However, by the time I was six, I had already
been on more than 40 flights. With each travel time being an average of four hours, that means that by the time I was ten, I had flown a total amount
of roughly eleven and a half days, more than enough time to become an expert at boarding a plane. All this time spent around these giant flying
machines at 39,000 feet sparked my interest in them, and more specifically how they worked. This interest later broadened to include all types of
vehicles, flying and not, as well as buildings and skyscrapers. When I was younger, I read about things such as the Titanic, U–boats, and shipwrecks of
the 1800's up to the second World War. Unfortunately, most of the people surrounding me didn't find items like the tiny gears inside a mechanical
watch too exciting, so I decided to try and capture their excitement through... Show more content on Helpwriting.net ...
In fact, I used an ancient, bulky camera I found deep in my parents' closet. After I figured out that pictures could be strung together to make a video, I
began to make short films using stop motion animation. After the intensive filming process, I remember my dad preparing to upload the pictures to
his old desktop computer, exclaiming that I had taken an astounding 5,000 pictures in a couple of days. My first video was only the start of a year
long movie–making extravaganza that only ended when my parent's old camera finally gave out. For a while it seemed that my film career had
ended, until I learned about a video production class that would be available to me next year in when I would be in 7th grade. The next year gave
me access to better cameras, better tools, and this time, I even had a teacher. It's often said that a picture is worth a thousand words, and if that's the
case, I can't imagine how much a single clip has the potential to be worth, but I intend to find

Competitive Challenges Of Lufthansa
2.1 The awareness of Star Alliance– how it is till now
2.1.1 Brand development
The creation of airline alliance in the 90's was driven by new level of competitive awareness in the sky transportation field. There were many elements
that influenced the decision of bounding airlines such as to gain the competitive advantages by code–sharing to make growth in market share. Many
alliances were created back then, but later they consolidated and formed five big alliances that exist till today and one of those and the biggest one is
Star Alliance. The airlines within the alliance that were under one network, still could maintain their own identities.
Despite the fact that Star Alliance was founded in 1997, the building of the started earlier in 1996 ... Show more content on Helpwriting.net ...
Business model of Star Alliance is seem to be working properly with the large area of possibility to travel and using frequent flyer programs. The
biggest issue is the loss in integration between the airlines or even absents of it. For the material and immaterial benefits integration must be wide
spread not only visible in small groups.
To work more efficiently they should invest and make a centralized IT infrastructure for all of the systems. There were also too many cases where
customer felt defrauded because of losing their baggage or being unable to enter the lounge. These examples show the failure of delivering services
which were claimed by the alliance to be offered. That kind of inadequacy can cause a customer to breakdown and stop using the company's services.
Start Alliance is expected to bring seamless travel environment so it should unify their operations.
The focus on a value should also be taken care of. Every airline should be examine on how much value do they add to the alliance, because keeping
a carrier just for the sake of having the largest number of members does not seem to be profitable. With the measuring of the worth of each airline it
can be noticed which carrier fits and which would be better somewhere else. This should be done also in definitive way, because right now the added
value can be seen, but it needs to be more precise. After all this would help to see clearly the benefits

Jetblue Legal Issues
Introduction
JetBlue Airways is a passenger airline founded in 1999 by David Neeleman. Neeleman aimed to provide the customer with first–rate service at
reasonable prices. In order to ensure this strategy, JetBlue had to recruit and hire the right people to complement its core values. The company
encompasses five core values: safety, caring, integrity fun, and passion. JetBlue uses a targeted selection process to identify employees which fit the
company values. However, this approach can lead to equal employment opportunity legal challenges.
A. National Laws Equal Employment Opportunity Laws provide guidelines for designing Human Resource systems in an organization that are legal,
ethical, fair and justified, thus protecting both ... Show more content on Helpwriting.net ...
(Lewis, 2007). JetBlue uses a targeted selection process. When JetBlue began its hiring, recruiters looked for applicants who displayed integrity, as
well as, showed traits consistent with its core values of safety, caring, integrity, fun, and passion. The interview process for both mechanics and pilots
are built on these core values to ensure the right cultural fit. During the interview process, applicants are asked to recall incidents from previous jobs
and describe how the situation was handled along with the consequences of the actions. JetBlue hired applicants who did not compromise on the safety
of passengers such as a mechanic who did not certify an aircraft because it did not comply with safety standards. JetBlue hired this mechanic because
his attitude fit with the standards set forth by JetBlue. On the other hand, a pilot who was arrogant was refused employment. In pilot recruitment, pilots
are required to be computer savvy, but they also need to fit the culture of the airline. The company covered the cost of pilot training, unlike other airline
carriers, therefore, the aspect of being a cultural fit is important to control attrition costs. If an employee leaves after the company invests in training, it
would be

Strategic Alliance Vs. Acquisition M & A And Organic Growth
STRATEGIC ALLIANCE: A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while
remaining independent organizations. This form of cooperation lies between Mergers & Acquisition M&A and organic growth. Partners may provide
the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge,
expertise, or intellectual property. The alliance is cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from
the alliance will be greater than those from individual efforts. The alliance often involves technology transfer (access to knowledge and expertise),
economic specialization, shared expenses and shared risk. INtRODUCTION: Nowadays, the commercial competition has surpassed the limits of the
previous era in which dominant markets are protecting their set market shares. Mega commercial activity back then was completely regulated by the
government. The United States has privatized a lot of sectors related to energy, telecommunication, and transportation sectors. In response, the USA
introduced the deregulations in the aviation industry to increase the competition in the aviation market. In the past few years, the commercial air
carriers have formed strategic alliances with each other which were not possible before this due to the previous regulations. The main reasons for the
creation of these

How Tap Portugal Changed The World
As there are various state owned flag carrier, TAP is one of them. TAP Portugal has been the pride of many Portuguese people throughout the world.
TAP is not only the national carrier, but also the vehicle of transportation that brings one to the home country. TAP Portugal like various airlines
throughout the world, has suffered immensely for survival in such a competitive market throughout the years. With 61 years of existence, TAP's history
is quite extensive. TAPPortugal was not the first airline in Portugal. A few airlines had started before World War II, but with the world concentrating on
the ongoing war, civil aviation took a backseat, and many airlines ceased their operations. And then came along a man with a vision,... Show more
content on Helpwriting.net ...
With such a distinguished and impressive career, in 1944 he becomes Director of the Civil Aviation Office.
On 14 March 1945, Humberto Delgado, creates SecГ§ГЈo de Transportes AГ©reos (Air Transport Section), what is known today as TAP Portugal.
(Tap's History, 2016) That same year, TAP Portugal acquires two Dakota DC
–3, leftovers from the World War II. (Coutinho & Rocha, 2013) He saw
the need of connecting the Portuguese colonies, Angola, Mozambique to Portugal. In 1946, after acquiring the two aircrafts TAP Portugal could then
launch two routes. The first commercial Lisbon–Madrid service began on 19 September 1946, while on 31 December, the "Imperial Airline" was
launched, flying between Lisbon, Luanda [Angola], and LourenГ§o Marques [Mozambique], a return journey of 24,540 kilometers that took a total
of 15 days and included 12 stopovers. (Tap's History, 2016) This was the beginning of TAP Portugal. Throughout the years, TAP began expanding
their routes. In 1950's, the jet engine would ultimately revolutionize the airline industry, shrinking air travel time in half by enabling planes to climb
faster and fly higher. (First Jet makes test flight, 2010) With the innovation of jet engines that meant TAP could now fly longer routes, and unite
farther old colonies to the homeland. That same year [1955] Admiral Gago Coutinho made a test flight to Rio de Janeiro. (Tap's History, 2016)
However, before jet engines came to TAP, it would suffer some changes. TAP

Gava Analysis
Introduction
The purpose of this paper is to conduct a General Aviation Value Analysis (GAVA) to determine whether one form of transportation is more efficient
than another, in order for a group of colleagues to attend a business meeting. The intent of the assignment was to assess the value of using a business
aircraft (verses commercial aircraft, personal car, train, etc.). The researcher compared and contrasted two trip locations, with multiple variables of
attendees, modes of travel, and expenses associated with each variable.
Parameters of the Research
The researcher used the majority of the parameters provided by the course syllabus, specifically the "Course Projects" portion of this document
(Embry–Riddle, 2013). The ... Show more content on Helpwriting.net ...
Due to these facts, the calculations for the commute and parking at the airport were not fully utilized (other than displaying them on the Excel
spreadsheet).
Based upon previously mentioned assumptions and variables, it would cost two colleagues each 720 minutes to drive the 840 miles roundtrip to
Prague from Frankfurt (Google, 2013). Assuming that one travel day would be required to drive there, and one day to drive back, each employee
would drive 360 minutes (six hours) to get to the meeting in Prague. This would cost the company $480 in wages (6 hours x $80/hour = $480) per
employee, per travel day, for whomever goes to the meeting. It would also cost the company $420 to pay for mileage for each vehicle that drove to
Prague for the meeting (840 miles total x $0.50/mile = $420).
In addition to the $960 in travel day wages (per employee), there is also the cost of wages for the day of the actual meeting. A nine hour day
(0900–1800), would cost the company $720 in wages (9 hours x $80/hour = $720) per employee who attends the meeting. Seeing as every form of
transportation will get the employees to the meeting at the same time, and all employees will spend the same nine hours at the meeting, this factor is
really not an issue for comparison.
Bottom–line: to send two people to the meeting in Prague would cost $960

Jetblue's Good Service Quality
ABSTRACT (Isabelle Aultman and Ben Cvek) In any business service quality is going to "make or break" the company in the long run. JetBlue has
great ideas on how to compete and how to be lower priced while still gaining profit. Customer and provider gaps are all about what a customer expects,
what a customer perceives, what a customer is willing to accept, what a company understands about those expectations, a company's communication
both internal and external, and the company systems and processes (Zeithaml, et al.,2013).
Although JetBlue had good service quality in place for the most part, it lacked the proper processes and systems to properly provide support.
Ultimately, customers had expectations and were not willing to accept the ... Show more content on Helpwriting.net ...
Additionally, JetBlue targeted large metropolitan areas with high average fares to compete with the larger airliners. Even small things such as more
seats and a more fuel–efficient aircraft increased profits. Things seemed to be running great for JetBlue as they increased the number of destinations.
All of these things kept JetBlue profitable. It seems as though JetBlue has strayed from their original core values, although, the company seems to be on
the way to resolving the issues that plague them.
STRATEGIC PROFILE (John Beck and Admira Salazar)
Starting Off In the Right Direction
Jet Blue was birthed in 1999 by David Neeleman and went public in 2000 as an independently owned and operated Airline. Headquarters is located in
Long Island, New York with its main base atJohn F. Kennedy International Airportwith most of the flights occurring in the United States and the
Caribbean (Docslide, 2015).
From its very essences, JetBlue showed high signs of profitability, initially the company set out to sell over five and a half million shares at an
average of $25 per share. However, the company actually topped off at $27 dollars selling almost 6 million in shares. Being in the airline industry
means the level of competition is high, so JetBlue wanted to establish itself as a high–end airline with

Jetblue Case Analysis
JetBlue Airways airline was established by David Neeleman as a low–fare airline with high–quality customer service. His goal was to create an airline
that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with
overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost–airline.
Neeleman managed to achieve this partially by hiring friendly, helpful, team–oriented, and customer–focused people. JetBlue is capable of offering
low–cost flights due to their low operating costs. In order to achieve the cost advantage, they initially operated a single–type aircraft, the Airbus ... Show
more content on Helpwriting.net ...
Subsequently, a newly created airline would definitely face trouble having to compete in this mature industry specifically with other low–cost airlines
that have learned to implement high–quality service while providing the lowest prices possible. It appears that one of the available opportunities for a
newly created airline would be to take on a differentiation strategy and provide its customers with unique features that larger competitors simply do not
have. The bargain power of buyers is fairly high, especially within the low–cost airline industry. Customers continuously seek to purchase tickets at the
lowest price possible while suppliers tend to look for ways to differentiate their service among other competitors. Moreover, the widespread use of the
Internet enables customers to find the most affordable fare quickly and conveniently. Definitely, the buyers are price sensitive as far as the airline
industry goes, and they are often willing to substitute services provided by one airline to purchase a ticket for less from another airline. The bargain
power of suppliers is high mainly because the airline's success depends greatly on their suppliers. The switching costs are tremendously high for airlines
which makes the suppliers position even stronger. Additionally, there is not much competition in the airplane manufacturing industry on account of
Boing and Airbus as being the main manufacturers that dominate the industry. The threat of

Effect of Oil Prices on Airlines Industry
International
Oil Inflation &
Airlines Industry
Prepared for
Prof. Mahima Sharma
Faculty Member
Jaipuria Institute of Management
Prepared by
Shailesh Bharadwaj (cft07_128)
Sanjeev Prasad (cft07_130)
Sarita Singh (cft07_131)
Saurabh Bansal (cft07_135)
Shashank Anand ( cft07_138)
Students, PGDM– Trimester–4
July 31, 2008
INTRODUCTION
This report has been made to draw the attention of the people how the aviation industry has been dependent upon the Oil prices. Since the research has
been done in the prospect of International Business so only those aspects have been covered that shows the dependency of the industry on the other
countries. As we know that India is one of the fastest growing countries. It has become the ... Show more content on Helpwriting.net ...
Airlines are known to take on contract employees such as cabin crew, ticketing and check–in agents.
Variation in domestic & foreign oil price

The time is not going well for airlines industry. It is suffering in a pity condition due to increase in aviation turbine fuel (ATF). ATF accounts for 35 per
cent of the total airline expenses. The price of ATF is increased 3 times in last 3 years. Just in last 5 months it has increased by 65%. Interesting thing
is that in the market of Singapore & Dubai, it is Rs.45 per liter but in India it has the 21% higher price. First let's know why its price is higher.
In India the aviation companies have to spend more to purchase ATF. Airlines in India pay the most for fuel when compared with other Asia
Pacific hubs like Singapore, Hong Kong and Colombo, mainly on account of higher tax rates. Aviation Turbine Fuel or jet fuel in Delhi, the city
that houses the nation 's second busiest airport, costs USD 1,291 per kilolitre while the same in Singapore is sold at USD 1,067 per kl. It costs
USD 1,100 per kl in Hong Kong and USD 1,113 in Colombo. For airlines, refueling cost in Delhi is 21.73 per cent higher than that in Singapore.
Similarly, airlines in India pay 14.82 per cent and 13.87 per cent more than what those in Colombo and Hong Kong pay respectively.
Over the past four months, cost of jet fuel in Delhi has risen from USD 1,023 per kl in April to USD 1,291 per kl in August, a

Strategic And External Environmental Factors
COMPANY PROFILE
SKYChef is a renowned for innovation in air caterer business and very creative in culinary skills especially in airline environment. They are a
global service provider supporting various airlines and based in various location around the world. They have to do a business case analysis from a
country to country base in terms of what American airlines perceive has a Unique selling point might not be the same for Qatar airways in middle east
or Malaysian airlines in south east asia. This leads to a change geographically with creativity and innovation in cuisines and culinary skills. These
changes are best mapped with an internal and external analysis has follows
A] DISCUSS HOW INTERNAL AND EXTERNAL ENVIRONMENTAL FACTORS HAVE LED TO INNOVATION IN THE ORGANISATION
SKYChef was an innovative and creative arm of Lufthansa airlines. The success of the catering led to the top management thinking of spinning it has a
separate entity void of the competition between airlines has a class in itself.
The biggest challenged posed is the internal and external environment factor and its adaptation. Innovations in itself has great influence in external as
well as internal environmental factors though innovations leads to growth for a organisation or country bringing radical changes if the future is not
perceived in time.
INNOVATIONS FROM THE EXTERNAL ENVIRONMENT
Innovations from the external environment – The external environment encompasses both general external

Turkish Airlines : The Airline That Carries The National...
Turkish Airlines is the airline that carries the national of Turkey. Its headquarters are situated at the Turkish Airlines General Management Building on
the AtatГјrk Airport in YeЕџilkГ¶y, BakД±rkГ¶y, and Istanbul. The airline operates and offers its services to two hundred and ninety destinations in
Europe, Asia, Africa, and the Americas. This has made it the fourth–largest carrier in the world by number of destinations which it started in the year
2014. It is said to serve more destinations non–stop from a single airport than any other airline in Europe. Turkish Airlines also flies to one hundred
and fifteen countries. It also has an operational fleet of ten cargo aircraft which gives the airline 's cargo capacity to serve fifty two ... Show more
When a new government came to power in 1983, it began the airline 's makeover into a modern operation. Its aim was to maintain one of the
youngest fleets in the world. It recognized the role that the airline played as a Turkey ambassador to the world. Security was intensified and this saw
less delays and hijackings of the planes. By the mid–1980s the fleet started was flying close to three million passengers. Turkish Airlines eventually
became the number one source of foreign currency in the country.
Just like any other business the airlines has seen a number of ups and downs throughout the years. In 2001 for example, they underwent an
economic crisis like most business did because of the economic crisis that was experienced in the world. In 2003 things were also bad as they had
to close some of their routes because of the war in Iraq. New competitors were also a challenge because the market became so stiff. It was publicly
traded off and the government still owns about 98% of its shares .In 2016 there was the Turkish coup d 'Г©tat attempt. This led to the banning of
flights between Turkey and USA by the Federal Aviation Authority . This posed a major challenge for Turkish Airlines because the airline's major
strategy was to deliver one–stop journeys between the USA and hard–to–reach destinations

The Hospitality And Tourism Industry
The hospitality and tourism industry plays an essential role in global growth around the world. One of the biggest key players is an airline industry.
An airline industry contains both hospitality and tourism. One of the key players to this industry is the cabin crew. However, according to Laszlo "
with recent economic decline the airline industry is not in good health in terms of operation and customer service organization" said (1999). It is
therefore, important to understand that the crews must perform function as key player in an airline industry by providing various types of customer
service, safety and security threats, sales and promotion.
As cabin crews are playing a crucial role in the industry, they are to be selected carefully by the human resources. The desired corporate skills
sought for the crews are; a motivation to deliver high standard customer service, team skills and commercial awareness. In addition to these skills,
it is necessary that an individual is interviewed and upon successful application, and to satisfy all other needs for its industry. An airline cabin crews
has been playing an essential role worldwide for more than decade by comforting dozens of passengers around the world. The definition of providing
comfort to guests is, to also make a profit but as well as to make customers feel satisfied just like staying at a hotel. Perhaps this might be the reason
why an airline attracts many people around the world. As a result of the popularity

Swot Analysis Of Air Canada
Air Canada was formerly known as Trans–Canada Airlines and was born on the April 10, 1937. It all started with $5 million and three aircrafts; a
crop duster and two Electras. The first passenger operations began on September 1, 1937. An Electra, carrying two passengers and mail, flew from
Vancouver to Seattle, in 50 minutes. The tickets in 1937 cost about $7.90 one–way and $14.20 return.
Air Canada has many competitors in its industry; it is the leading airline in Canada and among the top 20 airlines in the world. WestJet is a Canadian
based airline and given its bumpy start, it has still managed to become one of the biggest airlines in Canada and the main competitor for Air Canada.
WestJet has acquired more airline partners throughout the

Jetblue Airlines Strategy Audit Report
JetBlue Airlines Strategy Audit Report
Embry–Riddle Aeronautical University
MGMT–436
May 2016
1.History of the Company
JetBlue was founded by David Neeleman which was a former employee of Southwest in February of 1999. The original name for the new low cost
airline was "NewAir" most of the original members to create the airlines all were former employees of southwest. JetBlue 's founders wanted to
originally call the airline "Taxi" and have a yellow paint scheme on the aircraft to associate the airline with New York. But for all of our sakes the
ideas was drop by the major benefactor JP Morgan to pull its share ($20 million of the total $128 million) of the airline 's initial funding unless the
name was changed. JetBlue ... Show more content on Helpwriting.net ...
High Value Geography– We operate from six focus cities in some of the largest travel markets in the United States. We plan to continue to grow our
network, with most of our flights touching at least one of these focus cities (JetBlue, 2016).
3.Financial Overview
The JetBlue Airways Corporation (JBLU), incorporated in Delaware in 1998, is the fifth largest passenger carrier in the U.S. based on revenue
passenger miles. With an average of 800 daily flights, it serves more than 30 million passengers and provides flights to 82 destinations in the U.S.,
Caribbean, and Latin America (JetBlue, 2016). JetBlue's operations are concentrated in the domestic market and generates 28% revenues from
international routes. Its passenger revenues accounted for 91% of its total operating revenue. During 2013, JetBlue added seven new cities to its
network. It also recorded operating revenue of $5.4 billion(Marketrealist,2016). Plus, it reached its highest net income of $168 million by increasing its
diluted earnings per share by 30%, from $0.40 to $0.52, in 2012(Marketrealist,2016). The following chart below shows the current stock information on
JetBlue.
Fig, 2 (YahooFinance, 2016)
JetBlue's unique selling proposition is providing high–class services to its customers at an affordable price. It ranks first among low–cost carriers for
the ninth consecutive year in J.D. Power's customer satisfaction survey. JetBlue is also the first airline in the

Air China
The Overview of Airline Industry in China & the Analysis of Air China Limited (key player in the market)
Table of contents
Introduction.........................................................................................3
Market Overview * Market definition.....................................................................................3 * Research
highlights..................................................................................3 * Market Analysis.......................................................................................4
Theoretical Analysis...............................................................................7
The Leadership of Air China Limited * Brief Introduction about the Corporation.............................................9 * The Leadership in the Airlines
Industry.................................................9 * How Leadership Delivered Competitive Advantage..........................11
Bibliography..................................................................................13
Appendix........................................................................................14
Introduction ... Show more content on Helpwriting.net ...
Obviously, the main market of Chinese airlines industry is domestic which accounted 96.4% of total market in 2009. By contrast, the international
market was relatively weak (3.6%).
* Market Segmentation II Table 4: China airlines industry segmentation II: % share, by value, 2009| | Category| % Share| Japan| 33.1%| China| 30%|
India| 8.2%| South Korea| 3.7%| Rest of Asia – Pacific| 25%| Total| 100%| Source: Datamonitor| |
As these two charts demonstrate, Japan and China are the two major airlines markets in the Asian area, respectively account 33% and 30% of total
market share. As the second largest airline market in Asia, Chinese airlines industry contributes one –third of total value, which created double value of
the revenue by India plus South Korea.
* Theoretical Analysis * SWOT Analysis Strengths: 1. Huge number of existing customers, and rapidly growing potential customers 2. Very stable
domestic market with increasing routes and flights 3. Based on comprehensive airlines transport management systems and relatively harmony society,
there are few issues related to security 4. Steady economic growth which would contribute to customer purchasing power| Weaknesses: 1. The cost of
operating by domestic

Lufthansa Airlines
Executive Overview:
Lufthansa is the largest airline in Europe in terms of passengers carried. By 2002, Lufthansa had become of the strongest airlines and top aviations
groups in the world. Lufthansa had undergone a decade of fundamental change. Lufthansa was transformed from a state–owned, unprofitable national
airline into one of the most profitable, privately owned aviation groups in the industry. The group turned a record loss of в‚¬350 million in 1992 into a
pre–tax profit of в‚¬952 million in 2002. This financial result reflected Lufthansa's major competitive advantage–its ability to respond rapidly, act
flexibly, and withstand crises. Lufthansa proved its unique change management competence when it coped with September 11th, the... Show more
The EU economy is expected to grow further over the next decade as more countries join the union – especially considering that the new States are
usually poorer than the EU average, and hence the expected fast GDP growth will help achieve the dynamic of the united Europe. It is estimated that
the Eurozone will grow around 2.6 per cent this year (2006), on a par with other industrialized nations such as the United States at 2.6% (Q2 2006)
and 1.6 (Q3 2006).
GDP: $12.82 trillion. (2006) GDP/capita: $18,056. Annual growth of per capita GDP: 2.8% (2006). Income of top 10%: 27.5%. Unemployment 8.8%
(2006).
Opportunities:
1. GDP is growing; opportunity to take advantage of that growth.
2. The EU has made doing business across borders easier with standardized currency and regulation.
3. Inflation rates are steady along with currency rates; currency exchange risk will be lower.
Threats:
1. The European economy is not growing as fast as developing nations such as China.
2. The EU has a lot of power over the economy in terms of currency rates and regulations.
Political/Legal Segment
The European Union has evolved over time from a primarily economic union to an increasingly political one. This trend is highlighted by the

increasing number of policy areas that fall within EU competence: political power has tended to shift upwards from the Member States to the EU. The
European Free Trade Association (EFTA) was established on May 3,

Marketing Plan For Airline Industry
Marketing plan
Industry Profile
Airline industry is one of the major transportation systems in Canada because of the total area of the country. Most of the people in Canada prefer to
take flights when visiting other provinces because of the distance involved to make the trip and the weather plays an important part of the decision as
well. Despite the necessity for air travel, the fares of the airlines are very expensive in Canada and because of these people are opting out.
One of the main factors that the flights are so expensive in Canada is because there is no competition of the major airlines. There are really only two
major airlines that cover most of the routes with in Canada. Air Canada and West Jet are the two major companies in... Show more content on
Helpwriting.net ...
Corporate people who tend to travel more on business trips, they want their travel to go as smoothly as possible without any complications. And they
need to be capable to speak to their representatives while they are travel with out much trouble. And people who are travelling for personal reasons
wants a smooth travel as well but they are more interested in the entertainment and the experience of the travel. Customer service plays a very
important role in this situation.
6th Freedom Traffic
International expansion is one of the main motives of the airline industry in the present market. Every airline wants a growth in their 6th Freedom
traffic potential. 6th Freedom traffic is where airlines can carry passengers from one foreign country to another foreign country while making a
stop in the airlines country of origin. For example, Air Canada is can operate a flight from India to USA if there is a stop in Canada. This will be
really helpful for the customers because there travelling time will be less and there will be less connecting flights to take and the airlines can offer
customers tickets at a lower cost because the airlines operating cost will be reduced because of this system. Since 2010, Air Canada's 6th freedom
traffic revenue rose by 75% and that is approximately $250 million US Dollars. And

Analysis Of Jetblue Airways And British Airways
The objective of this research paper is to describe how the 21St Century utilized concepts , such as corporate social responsibility in relation with triple
bottom line, to shift the airline industry into becoming a forward–thinking industry embedding sustainability into their core of business operations to
create shared value for business and society. I will define corporate social responsibility and areas of social responsibility in the airline industry at the
beginning of the paper and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines such as JetBlue Airways,
and British Airways how they apply these concepts into their mission. In conclusion, I will express my own thoughts about how different generations
based their purchases and career decisions on these concepts.
Corporate Social Responsibility (CRM)
Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (2). CSR may also be referred to as
"corporate citizenship" and can involve incurring short–term cost that do not provide an immediate financial benefit to the company, but instead
promote positive social and environmental change(1).
To be socially responsible, the airline industry must have a clear, rational definition of social purpose, a system of setting priorities based on their
social implications, and a structured, integrated approach to financial and social action (Graham, 2010).
When defining the

How The 21st Century Defines Corporate Social...
Introduction
The objective of this research paper is to describe how the 21St Century defines corporate social responsibility in relation with the triple bottom line
concept, guiding the airline industry into becoming a forward–thinking industry embedding sustainability into their core of business operations to
create shared value for business and society. I will define corporate social responsibility and areas of social responsibility in the airline industry at the
beginning of the paper and proceed with how it ties into the bottom line concept. Next, I will give brief examples of airlines such as JetBlue Airways,
and British Airways how they apply these concepts into their mission. In conclusion, I will express my own thoughts about how customers and
employees have more choices from the industries than they had in the past. They are more aware of the ethical and environmental stance of todays'
industries.
Corporate Social Responsibility (CRM)
Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (Businessnewsdailycom, 2016). CSR may
also be referred to as "corporate citizenship" and can involve incurring short–term cost that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental change (Root, 2007).
The airline industries faces many responsibilities. The airline industry rely heavily on it's decision making process due to its major concern, which is

Lufthansa Cargo
Brochure
More information from http://www.researchandmarkets.com/reports/1322865/
Lufthansa Cargo AG – Strategic SWOT Analysis Review
Description: Lufthansa Cargo AG – Strategic SWOT Analysis Review Summary Lufthansa Cargo AG(Lufthansa Cargo) is a Germany
–based company
which provides cargo airline, air freight and logistics services. The company is engaaged in transporting cargo and mail from airport–to–airport.
Lufthansa Cargo AG has a strategic partnership agreement with Fraport AG. The airline transported around 1.8 million tonnes of freight and mail.
Lufthansa Cargo serves three product types with its service portfolio, namely, the general cargo segment td.Pro, the express segment with td.Flash and
the Specials. The company ... Show more content on Helpwriting.net ...
and Services Lufthansa Cargo AG – History Lufthansa Cargo AG – Company Statement Lufthansa Cargo AG – Locations And Subsidiaries Head
Office Other Locations & Subsidiaries Section 2 – Company Analysis Lufthansa Cargo AG– Business Description Lufthansa Cargo AG– Corporate
Strategy Lufthansa Cargo AG – SWOT Analysis SWOT Analysis – Overview Lufthansa Cargo AG – Strengths Strength – Innovation Strength –
Diversified Service Offerings Strength – Strategic Alliance Lufthansa Cargo AG– Weaknesses Weakness– Lack of Scale Lufthansa Cargo AG –
Opportunities Opportunity – Expansion into Emerging Markets Opportunity – Global Air Freight and Logistics Outlook Opportunity – Relocation of
its Asian Hub Lufthansa Cargo AG– Threats Threat – Uncertain Macroeconomic Factors Threat – Short–Term Aviation Industry Outlook Lufthansa
Cargo AG – Key Competitors Section 3 – Company's Recent Developments Lufthansa Cargo AG, Recent Developments Apr 14, 2010: Lufthansa
Cargo, Mojix Complete Pilot Deployment Of RFID System Feb 24, 2010: Lufthansa Cargo Enters Into Agreement With Austrian Airlines Feb 24, 2010:
Lufthansa Cargo Enters Into Agreement With Austrian Airlines Feb 02, 2010: Smiths Detection, Lufthansa Cargo, Covenant Collaborate To Provide
Security Solution Section 4 – Appendix Methodology About GlobalData Contact Us Disclaimer
List of Tables Lufthansa Cargo AG, Key Facts Lufthansa Cargo AG, Key Employees Lufthansa Cargo AG, Key Employee Biographies Lufthansa
Cargo AG, Major Products

Airline Industry Analysis Paper
Airline industry analysis
The airline industry is a typical capital–intensive, technology–intensive, experience–intensive and labor–intensive with a high–value industry, due to
the characteristic of high additional value and the huge industrial linkage effect, it prompts every country all over the world support its airline industry
to reach sustainability.(Lei, 2014)
The biggest airplane manufacturer company in America, Boeing Company current market outlook(2016–2035) predicts that in the next twenty years
the GDP growth rate will up to approximately 2.9%, the Revenue Passenger–Kilometers(RPKs) will up to 4.8%, and Freight Tonne–Kilometers (FTKs)
will grow faster than the others two that will up to 5.9%, the Airbus company global market forecast ... Show more content on Helpwriting.net ...
But under the alliance, it may erode companies profit (Tang &Tseng, 2010). Some scholars have argued against participating in the strategic alliance
because it might bring the negative impact, hold that opinions, for instance, it is beneficial for airlines to ally with others companies, but it will harm
for customer because they couldn't use the facilities in airplane which is not enroll in the membership of airline alliance. (Kuzminykh and Zufan.2014)
Parkhe(1993) also believes that once join the alliance may lead to the airline companies become instability, poor performance, and premature
dissolution, furthermore, strategic alliance will also bring about a high financial cost that it could lead to a bankrupt to the airline companies.
(Morrish& Hamilton,

What Is Deutsche Lufthansa Competitive Advantage
Deutsche Lufthansa AG is the leading airline company in terms of passage and fleet size not only in Germany but also in the whole of Europe. Given
the many challenges posed by the general, industrial and competitive environment of the airline industry, Lufthansa and other existing airlines decided
to form an alliance, know as Star Alliance. This alliance was founded on the common understanding that it is quite unfeasible for a single company to
stay alive in a global network if not part of an alliance. This cooperative strategy serves as a mechanism for the Aviation Group to enter the
international market swiftly, and with greater impact through the support of the alliance. Since mergers are illegal across country boarders the strategic
response by Lufthansa was to create a legally independent company that shares some of its resources and capabilities to develop a competitive
advantage in the passage segment of the airline market globally. This competitive advantage and the benefits of networks effects, result in an increasing
offer of customer flights, better service, more destinations, better flight connections, in addition to addressing further needs within the passenger airline
segment. Lufthansa is therefore able to increase value and reduce cost and thus maximize gains through its cooperative international strategy by sharing
customer information with other partners as well as resources including ... Show more content on Helpwriting.net ...
Lufthansa should establish some common monitoring and incentives programs within the alliance to strengthen the cooperation and extract as many
benefits as possible from economies of scale, while working on maintaining its internal competitive advantages and keeping up its high reputation.
Additionally it should consider further expansion through acquisition in order to strengthen its market position and increase its sphere of influence

As part of marketing in business, strategy is a leading...
As part of marketing in business, strategy is a leading light because it is a plan of action designed and followed by businesses to become successful.
Three companies in the same industry can offer similar products in a completely different ways. Branding is everything and understanding what
customers want determines a company's brand position. Airline companies are great examples of numerous companies offering the same product.
Major differences in brand and quality management come when comparing three airline companies that offer the same product such as Spirit Airlines,
Jet Blue and American Airlines. Although their product is the same, the processes to marketing their product are completely different. Spirit Airlines is
an... Show more content on Helpwriting.net ...
As of October 2013, JetBlue serves 84 destinations in 24 states, and 12 countries in the Caribbean, South America and Latin America. JetBlue is one
of the largest airlines in the Northeast United States. In 2007, USA Today reported that JetBlue planed to enter into a partnership with Irish flagship
carrier Aer Lingus. The alliance will facilitate easy transfers to both airlines' customers, but will not allow either airline to sell seats on the other
airline, unlike traditional code share alliances, meaning customers must make individual reservations with both carriers, the newspaper said. With a
goal of improving flight experience, JetBlue became the first airline to offer all passengers personalized in–flight entertainment. In 2000, flat–screen
monitors were installed in every seatback which allows customers live access to over 20 DIRECTV channels at no additional cost. American Airlines
serves four continents, trailing Delta Air Lines and United Airlines, which both serve six. This company has been in the industry for 69 years. It is
one of many airlines that have played an important part in the history of air transportation in the United States. Starting as a mail company called
"Aviation Airways", which carried bags of mail from Chicago to St Louis is how this company began to rise. In 1934 American airways became
American Airlines, Inc. A few years later it

Cathay Pacific, Lufthansa and Thai Airways
p1/19
BBA2 – Marketing 1 – Prof. Taylor Term Paper– SS/02
Cathay Pacific, Lufthansa, and Thai Airways
By Stefan Broda, Dennis Damer, Suttinee Keawsuwan, Yin Tong, and Li Xin
Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three
Companies................................................................................................... 3 2.1 Cathay Pacific Airways Limited
...................................................................................... 3 2.2 Lufthansa Public Limited Company ... Show more content on Helpwriting.net ...
Due to overcapacities in the airline business, made evident by the major financial difficulties of Sabena and Swiss Air in the last months, most
companies are therefore trying to define, acquire and keep those customer groups most important to them. Recently the nature of competition has
changed. The creation of Star Alliance and oneworld has resulted in more cooperation between the members and fiercer competition with other alliances
and their member companies. A major obstacle to comparing companies within the airline market is the highly regulated market structure, which allows
for only imperfect competition. Often the national carriers are seen as symbols of national pride and enjoy a privileged status domestically.
Term Paper – Marketing1
BBA2
SS/02
p3/19

2. About the Three Companies
Destinations Countries/Territories Daily departures Passengers (000) Fleet RPKs (000,000) Operating revenue (000) Operating profit (000) Net profit
(000) Frequent flyer programme Airport lounges Major hub airports Year of formation Ownership 571 135 8.511 238 2.023––––Yes Yes–1999 –729
44 124 26 10.728 151 292 11,864 2.058 72 –47,153 –4,426,194 –678,103 –641,691 Yes Asia Miles Yes First&Business Hong Kong 1997 1946 PLC
PLC 93 73 352 35 1,700 244 41,300 18,038 243 81 88,606 42,395 13,356,240 2,869,686 914,727 358,368 605,424 113,656 Miles and More Royal
Orchid Plus First&Business First&Business Frankfurt,

Emirates Airlines Mission Statement
Introduction
The company that I have chosen is Emirates Airline.
The foundation of Emirates Airline started in the offices of Dnata, when in 1978 Mr Maurice Flanagan became the director and general manager of
Dnata.
Dnata is a company offering aircraft ground handling, cargo, travel, and flight catering services across five continents.
In 1984 Sheikh Mohammed bin Rashid Al Maktoum and Mr Flanagan discussed launching an airline in Dubai and with just a 10–man team he
produced the business plan for the new airline.
The names he proposed were Dubai Airlines or Emirates airline.
Finally the decision was made and Sheik Mohammed opted for the Emirates Airlines and decided to launch it on top of the Dnata, which was already
settled in the Airline ... Show more content on Helpwriting.net ...
Even though Emirates Airlines has had some crisis during their evolution such as the 2001 terrorist attacks which led to the cancellation of all flights
going to America.
Emirates Airlines have always resisted the temptation of merging and acquisitions.
The main reason of avoiding merging and acquisition is mainly because it would lower their flexibility and future decisions would have been done with
outside partners.
I believe that this ambition of looking at the future has brought them even more up in the airlines markets.
Free Competition
Emirates Airlines have also decided to allow free competition.
This decision has brought benefits for the Airline because the fact of raising competition would mean raise the standards.

By doing this they have putted them in a great position because I believe that they are the leaders in continuous innovation and development within the
industry.
Courage
Another main strength of Emirates Airline is their courage in such market and the fact they were never scared of the other competing airlines, such as
British Airlines or

Ryanair And Ryanair Case Study
How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last
twenty years?
Case studies: SAS Airline & Ryanair
Master Thesis in Entrepreneurship and Dynamic Business Contexts
Spring 2007
Supervisor: HГҐkan Bohman
Entrepreneurship Master Program
Authors: Gilles Helterlin and Nuno Ramalho
Acknowledgements
We would like to express our gratitude to all who have contributed to the realization of this
Master Thesis. A warm thank to our supervisor, HГҐkan Bohman from USBE (UmeГҐ School of
Business), for his guidance, his precious help and his advises during the last months.
To Mr. Lundvall, from LFV (Luftfartsverket), Mr. Valinger from... Show more content on Helpwriting.net ...
Our study shows that EU deregulation altered the five competitive forces in European airline industry and in turn this fostered entrepreneurship and
innovation, as a reaction of firms to adapt to the change in their context. The reaction of Ryanair and SAS through entrepreneurial and innovative
behaviour was different due to the differences in their business model. We argue that the removal of barriers to new entrants and the increased rivalry
between firms were the main forces that fostered entrepreneurship and innovation. We predict that if further EU deregulation comes (as it is the trend)
this will generate more opportunities to entrepreneurship and innovation like it generated in the past.
TABLE OF CONTENTS
1 INTRODUCTION ........................................................................................................................................................ 1
1.1 BACKGROUND OF THE STUDY.................................................................................................................................. 1
1.2 RESEARCH PROBLEM............................................................................................................................................... 3
1.3 RESEARCH OBJECTIVES ........................................................................................................................................... 4
1.4 DEMARCATIONS AND LIMITATIONS OF THE

Management and Leadership Paper
Management and Leadership Paper
Charles Lee
University of Phoenix
United Airlines presently manages nearly 3,000 flights daily on United, and United Express. This includes more than 200 domestic and international
flights from Los Angeles, San Francisco, Washington D.C., Chicago, and Denver. United is recognized as one of the largest international airlines in the
United States, enjoying global air rights in the Asia–Pacific area, in Europe, and in Latin America (United Air Lines, 2009). United's stock is presently
listed under the Stock Market symbol UAUA. United Airlines is devoted to cost containment, improved revenue, and sustainable operations that will
enhance a very competitive margin. United's selection of services and ... Show more content on Helpwriting.net ...
The 9/11terrorist attacks seriously affected air travel and led to the demise of many airlines. Scores of airline industry workers still need to regain what
they lost in both wages and benefits, and are hopeful of an industry turnaround this year (USA Today, 2009). The same negotiations are ongoing with
the pilots' unions also. Scores of pilots are adding on the pressure by threatening to interrupt flights if not afforded with new contracts. Pilots at United
Airlines have recently been accused of law breaking when they decide on a "sick–out" in 2008 to disrupt flights and force United into continuing
negotiations, the animosity still lingers today (USA Today, 2009). As of January 2003, the airline industry has lost 75,000 jobs (USA Today, 2009).
Currently no carriers are in the clear. Though most of the major commercial airlines have discussions about mergers, most believe that their futures
are very bleak (USA Today, 2009). Jerry Glass, a consultant and previous airline executive, believes each side would benefit if airlines gave workers
lower salaries in conjunction with bonuses only if the airline shows a profit, "it's a common–sense approach," Glass says (USA Today, 2009).
Management and Leadership
Market control played a significant part in shaping the diverse components that United Airlines offers. United Airlines offers six

Weaknesss And Strengths, Opportunities And Threats
According to Cambridge Dictionary (2016), strategic analysis is the examination of how successfully or not an organization operates and uses its
resources, in order to achieve something over time. After obtaining information about the operations of the organization, with the use of certain
techniques, we can identify and adjust matters that must be solved. One essential technique which firstly imposed from Alfred Humphrey in the 60's to
70's, as stated by Boyd(2005), concerns a discussion of an organization's strengths, weaknesses, opportunities, and threats, which is called SWOT
Analysis ( Strengths, Weaknesses, Opportunities, Threats). SWOT analysis, therefore, is a strategic planning tool used to analyze an enterprise's
internal and external environment when it is called upon to make a decision in relation to the objectives it has set and in order to achieve
them(Schermerhorn 2015).... Show more content on Helpwriting.net ...
To put it more simply, being a leader you should be inspiring and always in the center of action (Stogdill, R. M.1974). Regarding leadership styles,
which are recurring patterns of acts presented by a leader, it is easy to talk about the classic leadership styles which are autocratic, human–relations,
laissez–faire and democratic style (Goleman D. 2000). The autocratic style is based on retaining authority and information and focuses on efficiency of
operations with a command–and–control fashion. A leader with a laissez–fairre style,also known as ''hands–off'' style, shows little interest for tasks,
gives more authority to the staff and provides little or no direction leaving the decisions to the group. The democratic style, pays attention to both task
and people, encouraging and allowing the staff to promote and participate in decision making (Schermerhorn J. 2015) (Appendix

Assignment 2: Mergers and Acquisitions
Look up at the sky, it's a bird, it's a plane, no it really is a plain. All across the United States and all over the world there are a number of companies
that are constantly seeking to expand each by a number of different means; some companies are going public, others are buying assets from other
companies, and some companies are merging. Mergers happen every day whether we realize it or not there are a number of different smaller
companies out there that either by or acquire another company's assets or acquire the whole company itself. The whole merger process can be
complicated and also can be quite simple one company seeks to expand and another cease to liquidate some assets, the reasons for this are as different
as each company. One... Show more content on Helpwriting.net ...
Some people will be happy with the merger others will be skeptical with, some people will lose their benefits such as
03
frequent flier miles and an executive club rooms at the airport. It seems with this new merger that how well the airline is doing is in a matter of opinion
some people are saying that the benefits from American were not transferred over others are saying to the benefits from past American were
transferred, the same thing as being said of US Airways past customers. According to a Washington Post article a man out Tucson Arizona says that
America is treating his customers even worse because now his American Express card no longer gives them access to the admirals club in the
Phoenix lounge. Others are set because America is getting rid of something they call bereavement fares, which is a discount on tickets that people
buy for funerals because they'd have to leave right away they don't have time to actually shop around for a better price. The discount was not a great
one but at least they would something, in the wake of the post merger American would have to get rid of this to coincide with US Airways policies.
(Elliott, 2014) On the other side of this merger a woman from Washington who is a frequent flier was happy to find out that have benefits from US
Airways was carried over into the new company which includes a waiver for checking in

Trends In Technology
// Assignment 2 / 4 Favorite Article In Regards to Trends In Technology Article: http://www.digitaltrends.com/cool
–tech/jetpack–aviation–jb–10
/?utm_source=feedly&utm_medium=webfeeds One of my favorite articles that I found during this school year would be the one that involves the
creation of a jetpack, in this case, it would be the JB–10. The JB–10 was not the first jetpack to be created, however in comparison to other jetpacks
that had been developed, where the amount of airtime that it allows for is up to 10 minutes, whereas the jetpacks developed multiple years ago would
only be able to stay in flight for approximately 1 minute. Not only the flight time is quite amazing in itself, but the fact that it can fly at 70 miles per...
Show more content on Helpwriting.net ...
Also, it could be used in the event of a building on fire, and it would be dangerous for firefighters to pursue through the main / side entrances. The
jetpack would enable them to reach a specific floor / location in which they're able to continue their pursuit for anyone that may be in danger. The
use of ladders could be used, but if the height of the building were to be extremely high, then a ladder wouldn't completely be of use. This
concludes why I believe that this article is one my favorites of this school year. // Assignment 3 / 4 Science Fiction Movies and The Present The
movie, I, Robot, is one that was released in 2004, set in a very futuristic environment with intelligent robots that had been created. I believe that the
appearance of AI robots would have an influence on the current present to some extent, in addition to the future, or at least has some reference to what
the future may look like. This would be the case as people are starting to develop artificial intelligence that are able to perform actions that would be of
assistance to humans. In the movie, the appearance of prosthetic limbs, which have been developed before the movie, but has significantly advanced in
its movement to be similar to humans, as opposed to where that wasn't exactly the case in the past. In addition to this, voice–activated machinery, and

United Airlines
Comprehensive Term Project
United Airlines
[pic]
Prepared By:
Presented to: Jeffrey R. Nystrom
Management 4500
Business Policy and Strategic Management
November 18, 2008
Table of Contents
SECTION 1: CASE STUDY1 1.1 Background / History1 1.2 Organizational Mission1 1.3 External Environment2 1.4 Internal State of Affairs4 1.5
Generic Strategy5 1.6 Long–Term Objectives5 1.7 Grand Strategies5 1.8 Short–Term Objectives6 1.9 Functional Tactics7 1.10 Strategic Execution8
1.11 Executive Bonus Compensation Plans8 1.12 Current and Historical Culture and Structure9 1.13 Strategic Controls10 1.14 Innovation and
Entrepreneurship11
SECTION ... Show more content on Helpwriting.net ...
Currently 51.8% of United's income is generated through its international fleet, and 48.2% is generated within the domestic market.[iv] United Airlines
is headquartered in Elk Grove Township, Chicago and operates 3,568 daily departures from 31 countries, which includes 225 domestic and international
cities. The firm's main hubs are located in Los Angeles, San Francisco, Denver, Chicago, and Washington, D.C. Recently, United has shifted its focus to
business class and first class passengers. Characteristics of these two target groups include: booking flights on short notice, traveling on weekdays,
paying full fare, and opting for the premium class. These travelers place less importance on price and tend to purchase based on service, schedule,

mileage awards, food, seat comfort, ease of connections, direct airport services, and relative distance to connecting flights.[v] While United has not
specifically identified its mission statement, their web site includes a corporate responsibility statement which outlines United's key philosophies,
values and goals. In this statement, United identifies four major stakeholders: employees, customers, partners, and the communities its serves. The
company states that it has responsibility to each of these stakeholder groups by making four major commitments to each of these stakeholder groups in
terms of environmental and social responsibility.[vi] See appendix 1B

How Does Predictive Use Finances Can Determine The End...
One of the most beautiful places in the world is the country of Thailand. While one could conceivably spend months attempting to see all that it
has to offer, a dream vacation of 14 days in 10 years, or even 15 years' time, is planned now in order to establish if the cost change over time can
contribute to the desire to visit this wonderful country or if it will prove to be too financially strenuous for one person to undertake. The
examination lists an outline of require funds at the current market price and reviews how much money would be required to be saved in a 10
percent annual interest mutual fund for each respective timeframes of 10 years of 15 years. The examination will also address a variety of factors
and components concerning the trip as they pertain to finances and investments. The assessment will ultimately illuminate the relation to the value of
money over time and a desirable serviced or good(s). The examination will also draw attention to how predictive use of finances can determine the
end value of investment, which in this case relates to the desire (or not) for the aforementioned dream vacation. Estimated Costs at 2016 Market
Price Flight on United Airlines roundtrip from Phoenix Sky harbor to Bangkok: $1,563.42 Transport from airport to hotel Anantara: $5 USD 4 nights
at a rate of $144.00 per night: $576.00 Daily allowance in Bangkok for sightseeing and eating $60x4: $240 Train from Bangkok Kanchanaburi is $10
usd 4 nights in hotel the

Organizational Environment And Behavior Method
Abstract
Deutsche Lufthansa AG, also known as Lufthansa (sometimes also as Lufthansa German Airlines), is the largest German airline and, when combined
with its subsidiaries, also the largest airline in Europe, both in terms of passengers carried and fleet size. In this paper, I will initially examine Lufthansa
organizational environment and behavior method. I will start of by analyzing the collaborative work environment, specifically discussing collaboration
techniques, interaction between leaders and followers, and supportive communication. Therefore, covering the decision–making environment, risk
management, and how the organization resolves conflict through the strategic negotiation process. Secondly, I will examine its approach to accomplish
team–building and drive innovation.
Introduction
Today, 90 years ago, the merging of Junkers Luftverkehr AG and German Aero Lloyd AG on January 6, 1926 in Berlin, was the birth of the German
national airline "German air Hansa" known today as Deutsche Lufthansa. An amazing foundation of historical events that took place after World War I,
the airline has a story of pioneering spirit, expansionism, visions, and is marked by continuous improvements and innovations. Lufthansa is one of the
largest and best–known airlines in the world. The cooperate headquarters sits in Cologne with major airport hubs located in Frankfurt, Munich, Zurich,
Vienna, and Brussels. The well–known charaterisics of the company are quality,

Case Study Of Jetblue
JetBlue Airways Corporation, JetBlue for short, is one of the biggest air travel company in the United States. JetBlue is the 6 largest airline in
America. The company is headquartered in the Long Island City neighborhood of the New York City, with its main base at John F. Kennedy
International Airport. It also maintains corporate offices in Cottonwood Heights, Utah, and Orlando, Florida. During it operation, JetBlue has faced up
with many tragedies and problems. Typically is the problematic flight happened in Valentine day February 14, 2007. Most people thought that
misfortune even puts an end for the airline. Nonetheless, JetBlue not only survives, but it growing, earns a profit and become the favorite airline of
many people. So we wonder... Show more content on Helpwriting.net ...
2.Moving on to the second question '' Describe in detail all the facets of JetBlue's product. What is being exchanged in a JetBlue transaction? ''.
People donate their time, money, effort to book a flight successfully, they also exchange the opportunity to use service of some other airline to
experience all the facets JetBlue's market offering. And JetBlue has done a great job to not let their precious customer down. In some aspect,
JetBlue's service is considered ingenious cause they have made effort to distinguish their service in a better way to their competition. They give
people a unique and pleasant service in exchange for their cash. Now let point out in detail all the facets of JetBlue's product that make they become
a better option for the traveler. First is the features and services on the flights. JetBlue gives the customer three more inches of legroom than the
average airline seat. If that even cannot meet the need of some people they can pay a litter extra about ten dollars for having more space and a flatter
recline position. Moreover, there are comfortable seats with leather lining, give the customer the feeling that they are experiencing a luxury
service.Furthermore, in addition to snacks and free soft drinks, flyer is able to enjoy some special food product offered by JetBlue as Terra Blues
chips, immaculate Baking's Chocobillys cookies, and Dukin's Donuts coffee. We can sense the deliciousness from the name. More important, the
customer does not feel

Application of E-Business Strategy Creates Competitive...
Introduction
The airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in this industry are proportionately
very low. As a result of this it is an area undergoing constant consolidation through a number of mergers and acquisitions. This means everyairline is
fighting tooth and nail to stay afloat and not go bankrupt, yet at the same time they need to find a method to create competencies for itself. On the
basis of this it would create competitive advantages for itself and become a market leader.
It is in this backdrop that the this paper tries to analyse whether evolving and adopting an e–business strategy helps an airline gain sufficient market
advantage to prove beneficial for ... Show more content on Helpwriting.net ...
Reduce costs
F11. Increase productivity
Airline can gain significant productivity improvements by using business–to–business e–commerce to streamline and improve its supply chain
processes. Airline can save time and money by purchasing supplies via the Web. Similarly, Airline can use e
–commerce to communicate and transact
with distributors and customers in a more cost–effective and timely manner than through traditional channels.
F12. Improve level of customer service
Airline can improve it 's level of customer service by allowing customers to access "help" information, complete application forms, pay invoices, or
change their account details via it 's Web site, at their own convenience.
F13. Strengthen customer relationships
Airline can strengthen relationships with existing customers by allowing them to access – via it 's Web site– previously inaccessible decision–support
information, such as detailed research reports, product specifications and price comparisons.
F14. Enhance business intelligence
Airline can use its Web site to collect valuable intelligence about customer needs, buying habits and preferences. This intelligence can be a valuable
input to the development of new, profit–enhancing processes, products and services. Similarly, Airline can use the Web to research new markets and to
gather valuable intelligence about its competitors.
F15. Increase direct sales of products or services
The Web enables

The Value Of The Airline
3.2 Hedging Add Value The airline must benefit from hedging due to the mitigation of finance risk, reduction agency problems of information
asymmetry in this section we show the important relation between Aircraft Company and hedging of fuel price and operating cost due add value. The
hedging is associated with a lower cost of crude oil, operating cost comprehensive set of controls and finance specifications. Hedging initiating firms of
airline experience a drop in the cost while suspension firms sustain a jump. We perform an extensive set of robustness tests to address the possible
issue of endogeneity, competitive. We further show that hedging leads to a drop in the cost of debt by reducing higher oil price risk and the level of...
Show more content on Helpwriting.net ...
Hedging also reduces information asymmetries between the firm and its stakeholders, facilitating contracting. For example, demonstrate that managing
risk can reduce noise, thus helping outside investors to better identify skilled managers. All these arguments imply that risk management can add airline
firm value (Karl and Henri, 2011).
3.2.2 Airline Industry and Economic Aircraft companies are derived strongly from the airline production function, like the situation at ticket
prices, operators cost and some elements variables specification such as satisfy of passengers and situation in the market competitive. The large
endogeneity and careless variable case could have an effect on our estimates of oil price coefficients .The chain may have to be side to costs
higher at the time of high oil prices. instead that, it might be the case that when firm's product market positions are stronger they are better able to
enact flexibilities to deal with high oil prices, leading to reduced costs for example in fixed the category of the data base, the period business a swing
fuel prices might face to be wide at the same time as airlines' capacity is tired with investors (Paul and Chi Zhang, 2014). Hedged fuel cost is boosted
in fuel price and concave. Hedged fuel cost is rising in jet fuel price, but less credible concave,

Recommended

Recommended

More Related Content

More from Monroe Anderton

More from Monroe Anderton (20)

Recently uploaded

Recently uploaded (20)