1. BeinginReal Estate can be a hard business,andsuccessmeansputtinginthe workandgivingattention
to detail atall times. Inorder to achieve success,anagentmustlearnto follow the pathof otherswho
are successful,butinaway that setsthemapart. A trulygreat agentdemonstratesthe following
attributes:
AgentsWhoOfferQuickResponses
These are the people thatget a leadanddon’tletit go.Theyimmediatelymake contactandtheyfollow
up. Theyansweranyquestionsandare happyto stay on the phone withnervousclients.Theyare the
warriorsof email,text,andphone andtheykeepthatrhythmrightupthroughthe whole transaction,
busyWashingtonDCagent Jeff Vinsontoldme he callsithisland,sea,andair approach,reachingoutto
clientsthroughasmany channelsaspossible inthe beginningevenusingSkype. Theirclientsfeellike
theyare veryimportant tothe agent.Theyalso switchtheircommunicationstyle tomatchthe client.If
the clientpreferstext,theytext,if the clientwantsaphone call,theycall.Theymirrorthe client’s
communicationstyle sothe clientfeelsmore comfortable.
AgentsWhoStay Up-To-Date OnTechnology
Theywill be ontop of the latesttrendsanddevices.Theycarryaroundtheirsmartphonesandmake sure
that theyhave the bestpossible dataplan.Up-to-date agentsare alwaysemailingandevenofferapps
that accompanytheirbrand.Theykeepcurrentwithall of the new real estate developmentsregarding
technology. Whetherit’screatingsocial mediapagesandtweetingorpostingonFacebookoroffering
blogreadersinformationaboutnewandcool real estate apps;a high-techagentknowstheirway
aroundthe coolestgadgetsandthe trendyinternetsites.
AgentsWhoKnowTheirNeighborhood
Real estate agentswhoare neighborhoodexpertsactuallyknoweverythingthere istoknow abouttheir
area. Fromknowingthe local hotspotsfor diningandthe bestshoppinglocationstoneighborhood
schoolsandrecreational locations,suchasparksor amusement;andtrue “expert”of the neighborhood
has a firmgrasp on the goings-onandcan offerawealthof informationtopotential clients.
AgentsWhoAre Detail-Oriented
Homeworkisn’tjustforgrade school,as itis crucial to the successof an agentto know anythingand
everythingaboutrecentmarkettrends.Whenadetail-orientedagentmeetswithaclientforthe first
time,they will offerthe insandoutsof the process.Fromthe search to the closing,an“in-the-know”
agentcan supplythe potential clientwitheverythingfrompricing,inspection,andevenlending
opportunities.It’simportantforthe clienttohave the securityinknowingthattheiragentisthere for
reliable adviceandrecommendationatall times.
AgentsWhoDo The Work

2. Get the leads.A lead can be a referral orsomeone youmeetonthe street,atchurch, or evenatthe
grocerystore. Cleveragentsknowhowtogo after the potential atany place,location,ortime. Agents
whotry anything(withinreason)are the oneswhowill findsomethingthatworksandmake the most of
it. Whetherit’ssendingouthandwrittenletters,writingaDIY blog,or anythingin-between;anagent
whodoesthe work isone that stopsat nothingto buildandnourishtheirbrandat all times.