2. I would get Bauer Media to distribute my magazine because IMM is an Indie/Rock
magazine which will be going against mainly NME as they are off the same genre
and NME are with IPC publishes so choosing a different media institution would
mean that they are against each other allowing a fan base to hopefully join IMM.
Also at the moment Bauer distributes magazines such as Q and Kerrang which
although they are music magazines they do not fit the genre of Indie/Rock like
NME does so they are not in running competition to the extent of having a
magazine of the same genre.
Another reason I have chosen Bauer is because IMM is cheaper than NME so it
will not be competing and worrying about the sales as they are in different media
institutions. With it being cheaper this will hopefully boost the sales.
