Molly Littlehales Media

1. Kerrang and Q magazine analysis

2. Masthead: The masthead is bright
and bold and stands out against the
background. The colour yellow
contrasts with the red. It looks
rugged and old which matches the
genre of rock. The font is always the
same so the magazine is branded
and easily recognisable. This is at the
top so it follows the codes and
conventions of a typical magazine.
Skyline: This shows small images of famous rock stars that the target audience will recognise. If
they see anyone they like they will want to see more and therefore buy the magazine. This also
contains a sell line which shows a competition. People who want to win ‘Ronnie's signed clock’ will
buy the magazine because of this. This is a unique selling point.
Main image: The main image is two
rock musicians who will be
recognised by the target audience.
They will appeal to them because
they play the sort of music that they
are interested in. There is use of
direct address as they are looking at
the camera and the tattoos and
clothes they are wearing suit the
‘rock image’. Rule of thirds is also
used so both people on the cover are
in focus points so they are seen first
by the niche market.
Main cover line: The main cover
line talks about rock confessions
which will appeal to the target
audience as the genre of the
magazine is rock and the niche
audience is rockers. It stands out
as it is in a big black box and the
colours red yellow white and
black all contrast each other.
Coverlines: The coverlines all suit
the genre of the magazine as they
are to do with rock and music.
The fonts are all similar and stand
out as they are bold and the torn
paper, border suits the genre as
rock music is considered
rebellious and aggressive.
Footer: this shows two cover lines with bold names that the
target audience will recognise. If they see the names of people
they are interested in they will want to buy the magazine.
Barcode/price: this is placed in the
dead space of the magazine and is
shown as a legal requirement as the
public will not be able to purchase the
magazine without it. It also follows th
codes and conventions of a typical
magazine.
Colour scheme: The colour scheme
for this cover is red, yellow, white
and black. All of these colours stand
out and suit the genre as the
colours red and black match ‘rock’.
They all contrast so the cover lines
all stand out against the
background.
Anchorage text: this is here to
describe why the main image is used
on the cover. The names of the two
people are in this text. For example
the woman is Lzzy Hale from
Halestorm. Anyone that recognises
the name of the band but not her
may want to buy the magazine to
find out more. The font is bold and
clear and the white colour stands
out against the red background.

3. Main image: the main image is
Johnathon Davis who is a ramous rock
star. The target audience will recognise
him and aspire to be him as he is
singing live on stage. The may want to
be like him. The large number 40
shows that there is more about him
later in the magazine so people who
want to read more can find it easily.
Page title and Puff: the title ‘contents’ tells the
reader what page it is. Anyone who is looking
for the contents page will be able to find it easily
because of this. It is placed in a puff with a
countdown to a rock festival. This will appeal to
the niche market as they will be interested in
this festival because it shows rock music. The
puff stands out against the white background
and the font is bold and clear inside it.
3 columns: these are in place
because it makes the contents page
easier to read as the different
articles are more spaced out. It also
matches the codes and conventions
of a magazine contents page. Rule
of thirds also fits this as the three
columns are in hot spots so they are
seen first.
Subheadings: the subheadings
separate the different sections
of articles. They make them all
stand out and put them in
order so it is easier to
understand. For example if
someone wants to only read
about albums or news, they can
go to this section to find what
they want.
Secondary images: these are on the page
to give the reader an idea of what else is
inside the magazine. If they see an eye
catching image that they are interested in,
they may go straight to the page from the
clear page references.
Colour scheme: the colour scheme of
the page is the same as the cover as it is
red, white, yellow and black. This makes
the magazine look professional and they
all contrast so all cover lines stand out
and are clear to the reader.
Anchorage text: this is used on the page to
explain why the images are used. For
example ‘Johnathon davis…’ explains who
the man in the picture is and tells you
where to find out more about him in the
magazine.
Dateline: this is shown s it follows the codes and
conventions of a typical magazine. It gives the
audience information about the issue and when
it was released.
Cover lines: these are used on this page to inform the audience what will be
featured inside the magazine. If they see something the are interested in
they can read on. The text is bold and clear so the reader can see it clearly
and understand it.

4. Main text/ Speech bubbles: These are used to show examples
of what you will find in the article below. It is clear that this is
an interview as they are in question form. This is the main text
on the page suggesting it is the most important and the first
that the reader will see. The large font and bold capital letters
stand out to the audience.
Main images: this is two rock musicians
who will be recognised by the target
audience. they are featured in this article
and any fans who recognise them will want
to read about them on this page. They use
direct address and eye contact to catch the
attention of the niche audience.
Colour scheme: The
background is simple
and white meaning
that the images and
text will stand out.
The main colours on
this page are black,
white, red and blue.
They are all
contrasting colours
and stand out to the
audience. The bright
colours and the black
will get the attention
from the target
audience of young
male and females
and those interested
in rock music.
Quotes: quotes are used to show the audience that the famous
musicians have officially said those things and it makes the magazine
more reliable. It is used to draw attention to the article and make it
interesting for any fans interested in these particular bands that are
featured in this double page spread.
Enlarged letter/ drop cap: this is very large
and shows the reader where to start
reading the article. It makes it clear for the
audience as it is bold and large. It also
follows the colour scheme as it is bright red
so it suits the page and stands out.
Direct address: the
use of eye contact
and words such as
‘your’ will capture
the readers attention
as they believe they
are being spoken to.
It will encourage
them to read the
article.
Unique Selling Point:
‘rock star
confessions’ this is
interesting for the
reader as it seems as
though the magazine
has information no
other magazine has.
It will encourage the
target audience to
buy the magazine
and carry on reading.
2 columns: these are
used so that the
article text is easier to
read. Each section is
split up for each
question which allows
the readers to easily
read the sections they
are interested in. the
questions follow the
colour scheme and
make the page look
professional.

5. Mast head: This is very simple and it
is the largest text on the page which
follow the codes and conventions of a
typical magazine. The font is bold
and stands out as it is white text on a
red background. It is the same on
every issue which makes it branded
and easy to spot for any readers, this
makes it recognisable for any Q fans
or fans of the particular genre of
music ‘indie/rock’ that this magazine
is aimed at.
Main image: this is the largest and
only image on the page, which makes
it stand out and the first thing the
reader sees. Anyone who recognises
him will want to read the magazine as
it suggests there is more inside the
magazine about him. The anchorage
text explains who he is for those who
do not know. He is looking directly at
the camera so the direct address will
make the reader feel as though he is
looking at them so that they have to
buy and read the magazine.
USP: This unique selling point is ‘free’ and ‘exclusive’ which will attract the readers attention as most
people want free things. It will encourage them to purchase it because they will feel as though they are
getting a good deal as they are getting free things back and exclusives that they cant find anywhere else.
Puff: this stands out as the red contrasts
with the background. The font is bold
and bright and USPs are used to sell the
magazine. It will draw readers to the
cover because people like free things. It
will appeal to the target audience as it
contains information about music they
will be interested in.
Rule of thirds: the main image in the
centre of the page and the mast head
at the top are the main focus points for
the reader, this means that the
audience will see these things first and
become attracted to the magazine as
the facial expressions shown and the
bright colours will stand out to them.
The fire in his mouth stands out to the
audience and fits the ‘rock’ genre as
rock musicians are seen as hard core
and rebels.
Main cover line: this anchors the main image and is
the largest font apart from the masthead, this shows
the audience that is the most important feature as it
stands out the most due to its font, colour and size.
Footer: This tells the reader extra information about what is featured inside the
magazine. It covers the whole of the bottom of the cover and the white font stands
out against the background and main image. It also matches the main cover line as it
is about the same thing so anyone interested will want to buy the magazine to read.
Barcode and price: this follows the
codes and conventions of a magazine
and are needed for legal purposes so
the magazine can be sold. It is small but
stands out and fills dead space from the
background. It gives the audience
important information of how much it
costs.
Colour scheme: The colours featured
on this cover are red, white and black.
These colours all contrast and stand
out against the plain white back
ground. It is consistent and the red
shade will be recognised and branded
as it is the same for every issue.

6. Page title: the title ‘contents’ tells the
reader what page it is. Anyone who is
looking for the contents page will be
able to find it easily because of this. It
is in a banner so it looks professional
and the mast head is also placed next
to it. This makes the magazine look
consistent and recognisable. It also
brands the contents page. The font is
large and bold. The capital letters
make it stand out and the white font
against the black banner makes it
look rather eye-catching.
Sub headings: These make the
contents page easy to understand and
find particular things that you may be
looking for. For example if you are
interested in the magazines features,
you can find this easily. Each of the
headings is placed in a red banner so it
is easy to find and looks standard. This
also matches the colour scheme of the
magazine and makes it easier for the
target audience to find what they are
looking for.
Dateline: this is important and follows the codes and conventions of a magazine contents page. It
informs the reader of the date it was released and the issue number. Some readers may find this
interesting to know if they are looking for a certain issue or date an article was released.
Social media links: the target audience of
music lovers will be interested in this link
because they will want to find out more.
The link offers them more information
than is available in the magazine therefore
they may search this website link if they
want more information about the articles
or music featured in the magazine. The
target audience is often online therefore
this use of a link is appropriate and will be
used by the readers.
Main image: this is the largest image
on the page so it shows that it is the
most important. It shows a band that
the target audience will be familiar
with so they will know that there is
information about their band and if
they are interested, they will read the
article. There is anchoring text to
explain why they are featured,
containing quotes and a page
reference.
Secondary image: this adds extra
information and shows the audience
what is featured inside the magazine,
it is smaller than the main image to
show that it is not as significant as the
main image links with the main article
of this issue. It anchors the text and
explains what will be mentioned in
articles in the magazine. Anyone who
recognises the man in the image may
want to read on and buy the
magazine.
Colour scheme: The colour scheme for the contents
page is the same as the front cover and throughout
the other pages of the magazine. The colours are red,
white and black. These colours all contrast and make
the pages look professional and easy to identify.
Page numbers: These make the contents
page easier to understand, it allows the
reader to find what they are looking for
easily and read the articles they want to
quickly and without hassle. They are
large and bright in colour so they stand
out and are easy to spot. This makes the
contents able to do its job and will
encourage the reader to use this page
for its purpose.

7. Main image: the main image
shows a picture of Florence
Welch. The article is about her
so people who recognise her
may stop and read the article.
It is the only image and it is
very large to catch the
audiences attention. She is
dressed in quite provocative
clothing which will appeal to
men and what she is wearing
matches the colour scheme of
the magazine.
Article title: ‘USA got the love’ the USA is very bold
and large and although it is behind the main image it
is easy to read. It acts as a background but also the
most important text on the page due to its size and
boldness. ‘got the love’ is the second biggest text
and fits the colour scheme of the page.
Use of fonts: The use of fonts create variety on
the page and make it look more interesting. The
thick and bold fonts stand out the most and the
more loopy fonts look professional and more
complicated. There is not too many for it to look
too cluttered. The main text is simple font so it is
easier to read by the target audience.
Drop cap: this makes the
start of the article text
stand out so the reader
knows where to start
reading. The ‘d’ is very bold
and clear and matches the
colour scheme as well as
showing the reader very
clearly where to begin
reading.
Three columns: the three columns
allow the article to be split into three
sections so that it is easier to read. If
the text was all in one block the
target audience would be less likely
to read it.
Colour scheme: the colour
scheme is standardised
throughout the whole
magazine and it follows the
same routine. The colours are
black, white and red. This is
because it matches the front
covers mast head and they all
contrast and stand out. The
white and black colours look
very professional and the red
stands out and makes it
colourful. These colours also
appeal to the target audience
because fans of rock music
often like these three colours. Direct address: the use of eye contact
from the main image creates direct
address on the page. This will make the
reader feel as though the article is directly
speaking to them, encouraging them to
read more and finish the article.
Anchorage text: this tells
the audience who the
article is about if they
don’t recognise the
celebrity on the image. If
they recognise her name
but not her image they
may connect a face to a
name and want to read
more about her.