The music video for Lady Gaga's "Telephone" relates to postmodernism in several ways:
1) It references and pays homage to other popular films and music videos through costumes, scenes, and props. This includes recreating scenes from Pulp Fiction and Kill Bill.
2) It comments on societal expectations of women, portraying Lady Gaga as trapped by her fame and initially showing her as a vulnerable housewife before gaining independence.
3) It uses pop culture symbols like Mickey Mouse sunglasses to link to themes of sexuality and branding, with Lady Gaga succeeding in branding herself through her unique works.
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What isthe role of the musicvideotake care?
The focus of the song Take care is a relationshipbasedonaguy (Drake) anda girl (Rihanna) helping
each otherheal fromwhathad happenedinthe pastand pickeachother up.Drake is tryingto tell
hisloverRihannathathe understandsherpainandwhat she may of wentthroughin the past as he
istryingto heal the troublesandwantsto builda relationshiptogether. Throughoutthe song, they
are bothreassuringeachotherthat theywon’tfall forthe same mistake like theydid inthe pastand
to be strongerthan everandbe able tobuildtrustto try love again.Drake continuouslytalksabout
himwouldtake care of Rhiannaas he won’thurt heras she hasbeenhurt previously.
Why doesthe musicvideorelate topostmodernism?
Lady Gaga is one of the mostpostmodernismartiststhereisasshe likestomake straightforward
referencestoothermusicvideosorfilms.Forexample,inone of the scenesinlady Gaga musicvideo
‘’telephone’’she isstandingnextto a yellow carwithBeyoncé.Thisisthe same scene asthe ‘’pussy
wagon’’,Ladygaga made a reference asthe pussywagondrove the same original caras the car in
ladygags musicvideo.Furthermore,withinthe video,Ladygagaalsomakesa reference tothe
stereotypical imageof aperfecthousewife andusesproductssuchasbreadto reference atime
period.Thisimage portraysthatinthe late 1990s, all women’swere expectedtobe housewivesand
inrelationtothis,women’sare still expectedtobecome housewivesbutwasn’tasstrongas inthe
late 1990s. This createsnewmeaningtoshow how she feltaboutthe 50s housewife’sbyadding
foodpoisonwhilstshe’smakingfoodandendsupkillingeveryone indinner.Thismaybe because
ladygaga doesn’tlike howothersportrayswomenasjuststayingat home and becoming
housewife’sdoingnothingwiththemselvesasshe wantsto come across as a strong and
independentwomen.
Moreoverduringthe musicvideo,ladygagarefersBeyoncé as‘’honeybee’’before theybeginto
poisonthe tworobbersduringdinner.Inrelationtothis,the name honeybee isthe nickname given
to one of the tworobberswhomiscalledYolandainthe famousscene inpulpfiction. The dinner
scene alsoresemblesanopeningscene of pulpfiction,there are similaritieswithElledriverwhois
the driverinkill bill andisdressedupasa nurse inorderto kill a bride.Inrelationtothis,ladygagais
dressedasa chef so she can poisoneveryone.Thisrelatestopostmodernismbecause ladygaga
stylesouta telephoneforaneyepatch, where asinkill bill the nurse wearsaneye-patchbuthasa
cross.
In the musicvideo,we are introducedtoa mediumshotof a cinematography where ladygagastrips
herself butnakedwhilstshe islockedupina prisoncell companiedby2females.This makesthe
audience feelsympathyforherasshe comesacross as vulnerable andnaked.Herhelplessness
behindbarsreferencestoherbeingtrappedinreal life asapersondue to herbeingextremely
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famousas she cannot dothingswhicha normal personcan e.g.walkingtothe shopswithoutbeing
harasseddue to paparazzi alwaysbeingonhercase because of her fame.
Lady gagas musicvideo’’Telephone’’relatestopostmodernismastheyuse alongshot of both lady
gaga and Beyoncé wearDisneyMickeymouse sunglasses whichlinkstointersexuality.There isapop
culture reference toladyGagassingle telephone.Ladygagahas succeededinbrandingherself which
interlinksbetweenhermusicworkswhichisnoticedbymanyaudiencemembers. Alsointernational
referencesworkcanbe seenwithinotherssuchasBeyoncé asshe isalso wearingMickymouse sun
glasses
Throughoutthe musicvideo‘’Telephone’’cinematographyIsusedinthe videoasladygagais being
helddownbyhersexualityasdefinedbysociety,we canclearlysee ladyGagacomesbyherself
withoutanyback up showingshe isanindependentwomenwhichemphasisthe factthat women
are strongindividuals,asshe hasa one on one fightwithanotherwomen.Itcollideswithworldwe
live inasin realitywomenturnsagainsteachotherinsteadof joiningtogetherandembracinggirl
powerandbeingunitedasone.Lateron we see a dance withmanygirlsas backupdancerswith
gaga whichshowsall girlsshouldbe unitedasone as inreference toBeyoncé’smusicvideo‘’who
runs the worldgirls’’thatall girlsshouldcome togethertorule the worldoverboys.