1. The document analyzes the genre characteristics of Taylor Swift's "Shake It Off" music video through its mise-en-scene elements like costumes, colors, and dance themes. 2. It notes the video features an attractive young cast dancing to upbeat music in bright colors, representing a carefree pop genre aimed at teenagers. 3. Elements like red clothing and a backdrop dancer twerking reference trends popular with youth to engage the target audience.

1. WWW and EBI of the PEE exam
Www:
I have managed to use the key words to do with postmodernism as I have related them to my
answers.
EBI:
Even better if I revise the topics of Godwin's 6 features and apply them to the other music
videos and films related to postmodernism.
Film: Shawn of the dead
Music video: Taylor swift shake it off
Genre analysis of Taylor swift shakes it off:
In Taylor Swift music video shake it off it features an attractive trendy cast to make the music
video more appealing to watch and keep up with the new trends of the young generation
showing its genre. The backup dancer looks the same age range of Taylor swift which not
only makes it attractive but the it also shows that Taylor Swift is of an age where she is
independent and likes to party. The care free attitude is a stereotype of the pop genre where
everyone rebels and the entire young generation go wild shown clearly within the music
video.
Taylor Swift shake It off music video contains characteristics used within the music video
which represents pop genre is the bright colours used which is a theme of mise-en-scene
shown when Taylor swift and the backup dancers are dancing. The bright striking colours
used when the style of dancing keeps the audience interested throughout the video as colours
are very crucial when it comes to advertising or wanting to show something to an audience as
it shows the mood of what you are presenting. For example dark dull music will bore the
audience and won’t be as interested as the bright colours showing excitement to the music
video and the fast pace music makes the audience feel to get up and dance as well due to its
energetic upbeat music.
TaylorSwiftShake itoff musicvideo,uses longshotof the mise- enscene suchascostumesto show
the genre characteristicsinthe musicvideo.We are introducedtoTaylorswiftwearingblacktight
trousersanda redand white hoodyanda blacksnap back hat.This showsthatTaylor swiftandthe
backupdancersare aimingthe videoatyoungteenagersbecause the clothesthatTaylorandthe
backupdancersare wearingiswhatnowadaysthe majorityof the teenagers wearnow asit isthe
newtrendand Taylorwantsto draw inthe youngsterstowatch the musicvideoasshe knowsthisis
whatthe younggenerationlikes.The Redclothingconnotesthe rebelandbadnessof the teenagers
as it isrepresentedthroughcoloursandthe care free dance movements.
In the musicvideoshake itoff byTaylorswiftdance themesare shownto make itclearof the genre
and whomthe musicvideoistargetat. We see a close upshotof one of the backup dancer’s

2. twerking. Twerkingisadance move whichbecame popularbyMileyCyrusin2013 whichwasstill
recently.The moderndance theme showsthattwerkingispopularwiththe youngergenerationasit
has become one of the famousdance themesonlyrecently.Thisshowsthatmostteenagersare
aware of thisdance movementandbecause itisinTaylorSwiftmusicvideo,itiscommonfor
femaleswithin the targetedaudience and generationto be influencedbythisdance movement.
The linkbetweenthe genre andlyricsclearlycorrespondstohow postmodernismisusedwithinthis
musicvideo. Towardsthe endof thismusicvideowe clearlysee TaylorSwiftdancingandintuitinga
wide range of audience onset.The use of cynicismshowsusthe influence betweenthe people used
withinthismusicvideoasTaylorSwiftsings‘Shake itoff’andthe rhythmgetsmore and more
intense.‘Shakeif off’ mayportray stressrelief throughdancingandthisiswhatisclearlyshownas
everycharacterin thismusicvideoare all dancing as if there lettinggoof something.