Answer the question, \"What market structure is the airline industry?\" Support your answer with data. Solution The United States airline industry today is arguably an oligopoly. An oligopoly exists when a market is controlled by a small group of firms, often because the barrier to entry is significant enough to discourage potential competitors. As of 2017, there are four major domestic airlines – American Airlines, Inc. (AAL), Delta Air Lines, Inc. (DAL) Southwest and United Airlines, subsidiary of United Continental Holdings, Inc. (UAL) – which fly about 80% of all domestic passengers. In 2015, North American airlines were projected by the International Air Transport Association (IATA) to earn $15.7 billion in net profits and achieve net profit margins of 7.5%, which is twice the worldwide average. Delta has the largest market share with 16.7%. Southwest is close behind with 16.6%, while United and American have 15.3% and 12.5% respectively. The U.S. hasn’t had a new scheduled passenger airline since 2007.