airline growth

1. First flight by Orville Wright, December 17, 1903

2. DELAG, acronym for Deutsche
Luftschiffahrts-Aktiengesellschaft
(German for "German Airship Travel
Corporation")

4. Overview Industry
 Profitability

5. Service Oriented
Capital intensive
Highly fuel
Labor intensive
Highly taxed & regulated
Profit
Seasonal
Changing industry

6. Terrorism
Natural Disaster
Bankruptcies

8.  US carrier generate more than $1 billion Per
year
 Top 8 airline in US
 American
 United
 Delta
 Northwest
 Continental
 Southwest
 Us airways
 ATA airline

10.  American
 United
 Delta
 Northwest
 Air France
 British Airways
 JAL Airways
 Continental
 Lufthansa Group
 Southwest

11. India has the private airlines as its key
players
75% of the market share is owned by
the private sector.
India is the 9th largest aviation market in
the world.

12. Entry Of Private Players

13. Market Share. The market shares of the
Major Airlines (First quarter2009) are as
given in the pie chart below:

14. THE SERVICE MARKETING
TRIANGLE
One can better understand the workings of
airlines by looking at its marketing triangle.
COMPANY
CUSTOMERPROVIDER
ENABLING PROMISES MAKING PROMISES
KEEPING PROMISES

15. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL
EVIDENCE
RAINBOW OF SERVICE MARKETING MIX

16. Lalit Solanki