The document discusses the concept of a circular economy as an alternative to the traditional linear economy. It notes that in nature, there is no waste as one species' waste becomes another's food in closed nutrient cycles powered by the sun. However, human intervention has led to a linear take-make-waste model that is unsustainable long-term due to increasing waste generation. The circular economy aims to keep resources in use for longer by reusing, repairing, refurbishing and recycling existing materials and products to reduce waste. Examples provided include Adidas making shoes from a single material, IKEA aiming for all products to use renewable or recycled materials by 2030, and Michelin charging for tire use rather than ownership.

1. Circular Economy
Eng. Mohammed Abdullah Al-maazi

2. Circular Economy

3. Agenda:

4. Without Human:In the living world, there’s no
landfill

5. Instead martials flow

6. One species waste is another’s food

7. Energy provided by the sun, Things grow then
die, and returns back to ground again safely

8. Energy provided by the sun, Things grow then
die, and returns back to ground again safely

9. The Cycle is complete

10. My Mobile is broken
My washing machine is damaged

11. Human intervention > Linear approach
This simply can’t work a long term

12. Challenge: Increasing Waste
Generation
12
Currently, world cities
generate about 1.3 billion
tonnes of solid waste per
year. This volume is
expected to increase to 2.2
billion tonnes by 2025.
“Lower income cities in
Asia and Africa will double
their municipal solid waste
generation within next 15-
20 years”

13. This cause or our children get scared

14. Translation
I am 5 years old. I am very
worried about lots of rubbish.
Will there be enough room for
me in the world when I am a
grandad?

20. Key Principles and Concepts to be Considered
20

22. From eco-efficiency to eco-effectiveness

24. *Circularity contributes to a more sustainable world, but not all
sustainability initiatives contribute to circularity.
But the two terms work together because circular economics is a way of
implementing the Sustainable Development Goals of the United Nations and
individual companies contribute to those goals through their own business
transformation.
*Circularity focuses on resource cycles, while sustainability is more
broadly related to people, the planet and the economy.
* Circularity and sustainability stand in a long tradition of related visions,
models and theories.
How does circularity relate to
sustainability?

26. • If the end can become the beginning, we can
help keep products in play and waste out of
landfill.
• Adidas’s UltraBoost DNA Loop shoes
are made from just one material with
no glue. The aim is for customers to
return them once they are finished
using them.
• I recommend you watch where your clothes
finally end:
• https://www.youtube.com/watch?v=xI8lPTj
1tdk

27. • Customers in New York, Tokyo, and
Portland, Oregon will soon be able
to buy burgers and drinks in
reusable packaging.
• The plan, one in place for next year,
features a small deposit charged
initially and then refunded when the
customer returns with the boxes and
cups, which are taken away for
cleaning and processing via the
zero-waste e-commerce system
Loop.

28. • Thousand Fell is already making a name for
itself as an environmentally-conscious
manufacturer with shoes made from
sustainable materials such as coconut husk
and sugar cane, and even recycled plastic
bottles,
• Now, in partnership with TerraCycle and
UPS, the maker has launched a special
recycling incentive. Customers can return
old pairs of Thousand Fell shoes back to the
manufacturer. Thousand Fell will then
recycle the returned footwear and send
customers $20 that can be used toward a
new pair of shoes.

29. Other examples
• IKEA intends to produce 100% circular products by 2030,
and ensure that by then, all its products are produced from
either renewable or recycled materials.
• Michelin aims to generate €700 million a year by 2023 from
selling its tires as a service, charging for outcomes instead of
the tires themselves.
• Philips has established itself as a leader in the circular
economy with products such as the “Circular Lighting”
service and buying back used equipment

30. Circular Economy changed our waste’s vision

31. *Economy is not something that happens to us. It’s
actually us.
*What goes around comes around, according to the old
saying. And in the case of the circular economy, that’s
certainly true.

32. References:
• https://www.government.nl/topics/circular-economy/from-a-linear-to-a-circular-
economy#:~:text=In%20a%20circular%20economy%2C%20manufacturers,for%20making%20new%20plastic%20products.
• https://www.weforum.org/agenda/2020/12/circular-economy-examples-ikea-burger-king-adidas/
• https://bestrewardsprograms.com/earn-rewards-for-recycling-at-thousand-fell/
• https://kenniskaarten.hetgroenebrein.nl/en/knowledge-map-circular-economy/circular-business/
• https://www.slideshare.net/kumaraguruveerasamy/circular-economy-concepts?from_action=save
• https://www.slideshare.net/DinaPadalkina/circular-economy-from-concept-to-implementation-berlin-perspective
• https://www.slideshare.net/GeorgeDiamandis11/23-circular-economy-ppt
• https://www.youtube.com/watch?v=zCRKvDyyHmI
• https://www.youtube.com/watch?v=nrzwAxcU1bw
• https://www.youtube.com/watch?v=heIXdS7Gs7c
• https://www.linkedin.com/pulse/business-circularity-sustainability-rob-llewellyn/?trk=pulse-article
• Prof. Dr. Eng. Omar H. Al-Sakaf Sides