#2 - Smart Bins - Returnable Plastic Ecosystem.pdf

Termo Venture Builder
R e c y c l a b l e P l a s t i c s E c o s y s t e m
Copyright © 2019 ROKK3R INC. All rights reserved.

• Problem
• Industry Trends and Challenges
• Opportunity
• Solution
• Phase 1
• Phase 2
• Go to market strategy
• Business Model
• Value Proposition
Agenda

Sustainability
PROBLEM: A majority of the plastics used are never
recovered: globally, almost 90% of plastic waste ends up
in a landfill, incinerator, or, worse, in our oceans.
Incentivizing and monetizing the value chain of recycling

A big contributor to this problems is the
average citizen - who doesn’t currently sort
their personal trash better
Mixing organic waste with in-organic waste
causes 80% of everything to go to waste
Problem:
Most people care about the environment unless it
costs them something
In today’s age of slowing socio economic growth
globally; time is a valuable commodity for everyone.
Hence recycling at the consumer level is still difficult
unless there is an incentive attached.

• We are at an inflection point; governments and consumers are
viewing plastics pollution as an urgent environmental problem, yet
one without a clear solution.
• Many large corporations have recently made commitments to use
more recycled plastics in both their products and packaging, yet
these commitments will not be met with current technologies.
• This momentum is driving many new companies to innovate (at
least 60 technology providers to our knowledge) to develop
innovative chemical recycling solutions. But they need investment
to scale more quickly.
• Time / severity of problem is creating conditions of urgency for
brands and investors to seize the opportunities presented by
today’s landscape of innovators and the growing demand for
recycled materials.
Global Trens

“a returnable PET plastic bottle, if its conditions
remain optimal, can be reused about 15 times”
“when the returnable bottles of both glass and
plastic carried a permanent label (of paint) that
part could not be recovered: the bottle had to be
cut after its end of life and discarded that section.
In the Single Bottle, as the container can be filled
with different sodas, a paper label is used;
Therefore, the packaging is 100% recyclable.”
• We are at an inflection point; governments and consumers
are viewing plastics pollution as an urgent environmental
problem, yet one without a clear solution.
Alejandro Zocchi , Affordability Manager for Coca-Cola of
Argentina, Paraguay & Uruguay and Mathias Perez Güimil , Single
Serve Manager for Coca-Cola of Argentina, Paraguay & Uruguay
companies like Coca Cola (and others) are trying
to figure out ways to reduce their use of virgin
plastics and better ways to increase recycling.
Coca-Cola produced 3.3 million tons
of plastic in 2017, it disclosed in a recent
report by the Ellen MacArthur foundation.

“Each brand had until now its own returnable bottle that identified it;
for example, that of green Sprite with bubbles and that of
transparent Coca-Cola and its characteristic shape. Each bottler of
the Company had to recover a certain amount of packaging of
each beverage before operating the production line. With the new
single bottle it is not necessary to wait to have a batch of packages
available by brand, but it allows any brand in the same bottle,
simplifying the operation of packaging classification and filling. In
any case, the two returnable models currently coexist; The process
will be completed in about two years.”
“ What seems very simple in a talk meant a great investment of the
Coca-Cola System , which had to adapt lines and compare new
labellers. In Argentina, for example, 17 lines are being modified. This
mode of operation will also allow more closely follow consumer
preferences and expedite the reformulation of recipes.”
• Time / severity of situation is creating conditions of urgency for brands to seize
the opportunities presented by today’s landscape of innovators and the
growing demand for recycled materials.
Alejandro Zocchi , Affordability Manager for Coca-Cola of
Argentina, Paraguay & Uruguay and Mathias Perez Güimil , Single
Serve Manager for Coca-Cola of Argentina, Paraguay & Uruguay
companies like Coca Cola (and others) are trying
to figure out ways to reduce their use of virgin
plastics and better ways to increase recycling.
By 2020, we aim to recycle at least 90% of our waste in each
of our bottling plants. At year-end 2018, 93% of our plants
successfully achieved this goal. Importantly, in Mexico, our
plants recycled 100% of the waste generated in our production
processes. Overall, we recycled 95% or approximately 134,000
tons of manufacturing waste generated.
CORPORATIONS AND BRANDS ALL OVER THE WORLD
ARE LOOKING TO INNOVATIVE WAYS TO RECOVER
THEIR PRODUCTS POST CONSUMPTION

There is tremendous value in
recovering e-Waste from all over
the world!
Especially the developing countries
where mobile penetration has
recently taken off.
• Time / severity of situation is creating conditions of urgency for brands to seize
the opportunities presented by today’s landscape of innovators and the
growing demand for recycled materials.
CORPORATIONS AND BRANDS ALL OVER THE WORLD
ARE LOOKING TO INNOVATIVE WAYS TO RECOVER
THEIR PRODUCTS POST CONSUMPTION
Google pays for broken and
cracked screen phones of
almost all major brands

• Coca-Cola has promised to collect
and recycle the equivalent of every
bottle or can it sells by 2030.
• It's also committed to making its
bottles and cans out of at least 50%
recycled material in the next 11 years.
• Many large corporations have recently made commitments to use more
recycled plastics in both their products and packaging, yet these commitments
will not be met with current technologies.

• Many large corporations have recently made commitments to use more
recycled plastics in both their products and packaging, yet these commitments
will not be met with current technologies.
Our 2020 Goals
To recycle at least 90% of the
waste we generate in every one
of our botting plants.
To include 25% of recycled
materials in our PET packaging.

SUCCESS STORIES to learn from / worth replicating
Similar Solutions / Competitive Landscape

Bigbelly was founded in 2003 with the goal of transforming one
of the least efficient and resource-intensive industries on the
planet — waste collection. Cities were either collecting too often
and wasting fuel and labor while creating CO2 emissions or they
were not able to keep up with the demands and overflowing
trash cans created litter, health and safety issues.
In the following years, the company has evolved to offer a unique
solution for the public space by leveraging renewable solar
energy and information technology. With the efficiency gains
their customers realize, Bigbelly has been instrumental in the
implementation of the first widespread public space recycling
programs in cities such as Philadelphia, Chicago and Boston and
is now pioneering public space compostables collection as well.
Bigbelly has been recognized as an industry leader in the waste
management, environmental, and innovative technology spaces
and is recognized as a C40 Cities Climate Leadership Group best
practice. With their solutions deployed in every state and more
than 47 countries worldwide, Bigbelly continues bringing its
Smart Waste & Recycling System to every corner of the world.

Companies are innovating to meet the need (See more examples in APPENDIX)
Over 14 million disposable coffee cups are used every day in the UK, with just 1% being recycled. CupClub is the world's first
returnable packaging service for drinks that utilizes RFID technology and cloud-based IoT software to provide complete
supply chain traceability to brands and retailers, making drinking coffee on-the-go more sustainable.
CupClub, a returnable packaging service for drinks managed through cloud-based IoT software, has closed a $460K
(£360K) pre-seed round with Seedcamp, joining previously announced backers R/GA Ventures, Ellen MacArthur
Foundation and a number of Angel investors. British tech startup CupClub, a returnable packaging service for drinks
provided to brands and retailers to eliminate single-use cups, has raised pre seed funding from institutional investors
Seedcamp, R/GA Ventures and a number of Angel investors to tackle the global plastics epidemic.
Over 14 million disposable coffee cups are used every day in the UK, with just 1% being recycled. CupClub is the world's first
returnable packaging service for drinks that utilizes RFID technology and cloud-based IoT software to provide complete
supply chain traceability to brands and retailers, making drinking coffee on-the-go more sustainable.
Following a successful trial with catering company CH&Co and a pilot with commercial real estate group Cushman &
Wakefield to integrate its returnable packaging service for drinks across cafes and canteens in university and HQ offices,
CupClub has secured $460K (£360K) in private investment to develop its product and drive expansion across London.
In some markets around the world, including South Asia, Coca-Cola sends their beverages to distributors in glass bottles,
who then collect, wash, and refill them. In these cultures, the idea of returning a container has been normalized, and
Qureshi (Founder and CEO) believes the same could happen with CupClub
• This momentum is driving many new companies to innovate to develop
innovative recycling solutions.
Companies are innovating to meet the need (See more examples in APPENDIX)

Opportunity
With global plastics demand forecasted to triple by
2050, there is a tremendous missed opportunity – in
both economic and environmental value – to turn this
plastic into the building blocks for new materials,
instead of more poorly managed waste.
It's not as easy as it seems though as 80% of the
problem lies with the waste of value at the average
citizen level due to improper sorting.
Imagine a solution that truly captures recyclable
value (through rewards or penalties) by incentivizing
better sorting habit at the consumer level. It's not
hard to fathom such a solution scaling quickly to
emerge as a regional (possibly global) winner
Value lost

(Sensor + Sorting
Technology)
Consumer Rewards / Innovative
Financing Model / Recovered
Materials Ecosystem
(Sensor Technology)
Distributor Sales model
Opportunity!
CLEAR GAP
Opportunity to develop affordable trash
bin technology for SORTING trash and
creating a new market for the recovered
materials to be monetized by
corporations responsible for producing
the products recovered

to incentivize the average consumer to follow better sorting habits (particularly sorting organic and in-
organic waste separately), towards the goal of being able to extract valuable waste items from the value
chain in a manner that leads to cost savings compared to the status quo methodologies.
Returnable Plastics Ecosystem
Latin America’s first returnable plastics ecosystem which recycle and replaces
the 100 billion plastics products used in El-Salvador and Vietnam every year.
This is a multi-phased solution which leverages
Partnerships with
ecosystem
stakeholders
(corporations, and government)
Sophisticated
technology
(computer vision, RFIDs/QR
codes, sensor, networks)
Business model
Innovation
(reward mechanism for good
sorting habits among consumers)

Plastic bottle
Returnable
Plastics
Ecosystem

Plastic bottle
Let’s unpack
this phase by
phase

Termo partners with a coffee chain or anyone of the
large manufacturers/distributors of plastic products
(coffee chain is a good partner choice; but doesn’t have to
be the only choice. Other good partner choices are super
market networks, CPG companies like Unilever, P&G etc.)
CALL TO ACTION PLAN accompanying each partnership.
There would be a specific CALL TO ACTION PLAN which
the affiliate partner would be actively agreeing to
participate in. It would require them to follow certain QR
code labelling schema; as well as provide quantified value
to them for $XX amount of their ABC Product.

Termo partners with a coffee chain or anyone large
manufacturers/distributors of plastic products
(coffee chain is a good partner choice; but doesn’t have to be
the only choice. Other good partner choices are super market
networks, CPG companies like Unilever, P&G etc.)
All products made by partner companies labelled with new QR
code printouts which label sufficient data to meet TERMO CALL
TO ACTION requirements.
• Product material?
• Recovered product price per unit?
• Product retail price?

manufacturer of plastic products
(coffee chain is a good partner choice; but doesn’t have
to be the only choice)
All products made by partner companies labelled with
cheap QR code prints
Rokk3r designs the new trash disposal unit
• Equipped with computer vision technology / RFID
recognition
• Sensors that monitor trash levels
• Sensors to collect environmental information
• Automatic sorting
(MVP would be to work with 4-5 types of materials/
products)
Projected Cost per unit: $40-60
These units are placed around a set of neighborhoods
(Termo selects choice of locations to pilot with)
Initially we implement
sorting technology
through a intelligently
designed QR code
solution
Future Vision definitely
is to implement
automated sorting
through IoT connected
bins with A.I backed
Computer Vision

manufacturer of plastic products
(coffee chain is a good partner choice; but doesn’t have to be the
only choice)
All products made by partner companies labelled with cheap QR
code prints
• Equipped with computer vision technology / RFID recognition
These units are placed around a set of neighborhoods (Termo
selects choice of locations to pilot with)
Scanning the products QR Code at Home will guide+educate the
user on best practices to follow for clean and well sorted
Recycling
At the of one week - Consumer locates nearest Termo Trash node
via new consumer app and connects with system using their
mobile app QR code scan;
1. Scans the accumulated items one by one using the QR
code scanner each bin is equipped with
2. QR code scanner identifies the Brand (our affiliate
partner) and Product Type for each product
Consumer gets information on
how to recycle different parts of
each product, according to the
recycling scheme in the local area.
Consumer actions recorded in the cloud
For example:
A pack of 6 beer bottles consist of
a cardboard sleeve, glass bottle
and metal cap.

Plastic bottle
Termo partners with a coffee chain or anyone large manufacturer of
plastic products
(coffee chain is a good partner choice; but doesn’t have to be the only
choice)
All products made by partner companies labelled with cheap QR code
prints
These units are placed around a set of neighborhoods (Termo selects
choice of locations to pilot with)
Consumer locates nearest Termo Trash node via new consumer app and
connects with system using their mobile app QR code scan;
1. Scans the accumulated items one by one using the QR code
scanner each bin is equipped with
2. QR code scanner identifies the Brand (our affiliate partner) and
Product Type for each product
3. Consumer drop items one by one into the trash bin.
4. Items get recognized by the computer vision camera technology
5. Sorted by either Brand or Plastic Type
If item deposited by consumer is not of the type or brand we work
with; then the item can be rejected

Thank you for being a good
global citizen
Based on your submission of:
• 12 bottles of DOVE shampoo
• 2 bottles of 1 Litre Coca Cola
• 15 Thermoplastic polyethylene
bags
• 20 Cans of soda
• 2 Coffee/Tea plastic cups
The total rewards disbursed to
your connected TERMO Account
are:
1 FREE COFFEE AT STARBUCKS
(Redeem offer by September 2020)
$2.5
Consumer are rewarded with
special discounts for recycling.
Consumer recycling data for
valuable analytics and insights.
Termo partners with a coffee chain or anyone large manufacturer of plastic products
(coffee chain is a good partner choice; but doesn’t have to be the only choice)
All products made by partner companies labelled with cheap QR code prints
These units are placed around a set of neighborhoods (Termo selects choice of
locations to pilot with)
Consumer locates nearest Termo Trash node via new consumer app and connects with
system using their mobile app QR code scan;
1. Scans the accumulated items one by one using the QR code scanner each bin
is equipped with
2. QR code scanner identifies the Brand (our affiliate partner) and Product Type
for each product
3. Consumer drop items one by one trash bin.
6. Based on volume and count of items submitted; consumer gets 90% rewards via
mobile wallet account; 10% goes Termo
Algorithms for assessment of submitted material value can be designed and
tailored based on participation by affiliates as well as quantification of
rewards value itself

Termo partners with a coffee chain or anyone large manufacturer of plastic products
(coffee chain is a good partner choice; but doesn’t have to be the only choice)
All products made by partner companies labelled with cheap QR code prints
These units are placed around a set of neighborhoods (Termo selects choice of
locations to pilot with)
Consumer locates nearest Termo Trash node via new consumer app and connects with
system using their mobile app QR code scan;
1. Scans the accumulated items one by one using the QR code scanner each bin
is equipped with
2. QR code scanner identifies the Brand (our affiliate partner) and Product Type
for each product
6. Based on volume and count of items submitted; consumer gets 90% rewards via
mobile wallet account; 10% goes Termo
7. TERMO designated individuals come and pick up sorted trash; to bring to
Affiliate’s recycling plants
Could be worth Partnering with HUGO for this job

Returnable Plastics Ecosystem supported by
a new digital platform -
where the (invaluable) data we collect is
aggregated and made available to
consumers, affiliate corporations and local
governments
Separate business models for each segment
Product and recycling data is aggragated in
the cloud, to be made available to consumers.
Master product data from
participating brands
Packaging recycling data using
GS1 and international standards
Data on local waste recycling
from city councils

• 12 bottles of DOVE shampoo
• 2 bottles of 1 Litre Coca Cola
• 15 Thermoplastic polyethylene
bags
• 20 Cans of soda
• 2 Coffee/Tea plastic cups
Giving our affiliate brands an
opportunity to understand consumption
per individual (or household)
AND connect with consumers in a
personalized manner like never before
While at the same time capturing disposed
plastic items for their products at a point of
time when it has not been denigrated by
being mixed with organic waste - leading
to tangible future cost savings
Our 2020 Goals
To recycle at least 90% of the waste we generate
in every one of our botting plants.
To include 25% of recycled materials in our PET
packaging.
Remember: companies like Coca Cola (and
others) are trying to figure out ways to reduce
their use of virgin plastics and better ways to
increase recycling.

And capture
invaluable city wide
environmental data
City wide insight
monitored via a simple
dashboard view
Urban Data Collection
Air quality sensing
Noise pullution monitoring
Pot-hole detention
Graffiti hot-spotting
Vacant home cataloging
Insfrastructure contidition reporting (broken curbs
cuts, downed power lines, fallen trees)

Overview Flow: $$, Data
and Returnable materials
Governments/
Municipalities
Recycling
Companies
Brands/
Corporations
New bottle
Brands
Designated
Workforce / Consumer
Used bottle
Data
Data
Data

Depending on the condition of product returned:
1) Pristine:
MVP Key Tenets
Initially we implement Sorting technology through
An intelligently designed QR code solution
Plastic bottle
2) Bad Shape:
Back to Brand/Corp (Coffee shops, Bottle
Manufacturers, CPGs)
→
They need to be able to process material
for reuse or we do it?
Will Brand or Governments pay to get
products back in pristine condition?
Why do they want them?
What do they want to do with them?
Back to Governments/Municipalities?
Future Vision is to
implement automated
sorting through IoT
connected bins with A.I
backed Computer Vision
→
Back to Recycling Companies
→
Will the recycler be interested in clean (not mixed with
organic waste) trash that is not in pristine shape?
How much will they pay?
What do they use the trash for?

Having perfected our recognition technology by more
testing and validation; we expand to work with all brands
(even those which are not initial Affiliates)
and expand solution into more regions
Phase 2.
(Exponentiality)

24 million watches
sold per year
88 million shoes
sold per year
86 million sunglasses
sold per year
Total available market likely a varying
percentage of consumer goods sold by
any brand that integrates a recyclable
product such as plastic, glass, e-waste
and aluminum.
Higher value products = Higher $ Revenue.
Everything You Buy
Should Be Recycled
Apple
Textiles
Consumer Goods
Electronic Waste
Return

Smart Municipality Management Solution
Phase 3.

Smart Trash
Bin Kit
A natural next step forward would be to extend our trash sensors
technology to all trash disposal sites in a city by partnering with
the municipalities
Smart Municipality Management Solution

Technology enabled
municipalities
Benefits to City

Unit Economics
Assumptions:
• Value of recovered product to companies in the recycling value
chain is greater than the cost of rewarding consumer for better
sorting
• Average output assumed for 10 households (~30 people):
• 10 cans of coca cola - which are worth $0.17 in recycling market
• 10 glass bottles worth $0.05 each
• 20 coffee cups / plastic cups worth $0.01 each
• One bin will service 10 households (3 members each) ~ 30 people
Revenue Available:
• Revenue from recovered materials market
• (10 x $0.17) + (10 x $0.05) + (20 x $0.01) = $2.4
• $2.4 per bin per week x 52 weeks per year
• = $124.80 in total available revenue per bin per year
• Termo likely nets $1.24 per bin per year
ROI less than 1 year,
and revenue continues
for life of bin

1000 Smart Trash Bins developed and deployed in an upscale city/neighborhood in El-Salvador
Unit Economics at Scale
Assumptions:
• Value of recovered product to companies in the recycling
value chain is greater than the cost of rewarding consumer
for better sorting
• Consumer volume: 10,000 households
• Assuming Consumers deposits weekly stored items
(CONSERVATIVE SCENARIO)
○ 10 cans of coca cola - which are worth 1$ in recycling
market
○ 10 glass bottles worth $0.10 each
○ 20 coffee cups / plastic cups worth $0.05 each
• Revenue from recovered materials market
(Termo gets 10% in perpetuity)
= 10,000 x ($1 + 10x $0.10 + 20x $0.05) * 10%
= 10,000 people x $3 per household per week * 10%
= 30,000$ per week => $1.56M in Year 1 * 10% = $156,000
• Cost to Deploy = ~$100,000
Cost per unit:
• Camera s ($5 x 2): $10
• Sensors (temp, IR etc.): $12
• QR code scanner: $5-10
• Robotic motor arms (2): $4-10
• Building material (body): $10-20
Total trash unit cost: $41 - 61
1000 Units: $41,000 - 61,000
Initial Reward Cash for 100 contracted workers:
• $10 per week; $520 per year
• 100 workers; $52,000
$100k
Needed

• At scale, we anticipate tracking materials recycled from over 10 brands
per market.
• We anticipate brands value the data on the end user and end life of
their products to be at consistent with industry averages.
• Initial pricing for these insights will be set at $0.10 per user per month.
(MVP assumption is 10,000 consumers engaging with the smart bins
ecosystem)
• Assuming we can sell insights from our collection services to each of
these brands at a rate of $12,000 per brand per market (city) per year.
• This would enable us to collect an additional revenue of $120,000 per
city these bins are deployed in.
Additional Sources of Revenue
Enterprise SaaS

Go to market strategy (Phase 1 and 2)
• Build at deploy 1000 prototype units to an upscale city/neighborhood in El
Salvador that reward people in some format for recycling (TBD via mobile
app) (Cost: $50,000)
• Hire (or incentivize staff on demand) ~100 people ( Termo selected and
trained) to collect recycling and deposit into our designated smart bins.
(Cost: $52,000 a year)
• Pay for local advertising via radio, social, flyers, etc. to get more people to
participate.
• Partner with local businesses to promote recycling of disposable products
into these bins (think local coffee shops).
• Termo to collect all recycling and manually sort/sell to market (to test
market appetite, value, and contract conditions).
• Then review results and plan to scale as appropriate.

Assumptions:
• 1,000 units deployed to service 10,000 households
• 10 brands paying $1,000 per month for the insight of
10,000 households
• Cost: $50/bin x 1,000 bins = $50,000
Total Cost: $50,000
Revenue Available:
• 1,000 bins x $124.80/bin = $124,800/year
• 10 brands x $1,000/mo x 12 months = $120,000/year
• Total Revenue:$244,800 per year for MVP Test
MVP Economics

1. What is the value of the recovered materials recycled by a single bin (servicing
10 households) in a single week?
a. What are the highest valued materials?
b. What are the easiest to process and recycle?
c. What are the most commonly disposed of by a single household?
2. What is the value of the recovered product to each Partner? (Partners asked to
quantify value of recycled goods to them specifically; ask them to provide self
pick up crew to extract valuable sorted trash?eg. 10 coca cola cans worth $1, what
is the value to a coffee chain of 1 cup returned?)
3. What is the real cost of a single bin: to build, install, and service?
4. What level of discernation should the Computer Vision system have to make the
business work? (BRAND vs MATERIAL)
5. What is the best mechanism to disburse the reward if the items submitted by
the designated individual are actually coming from more than one household?
(we suggest that the designated individual should on-board the other households
he wants to work with using the app as well as unique code that links the
designated person with the houses they are collecting trash from)
Key Validation Questions (Phase 1 / MVP)

Category Method Success Metric
Brand & Story
• Product Mockups
• Sales Materials (Termo to determine)
• Rokk3r Approved
• Termo to Approve
Market Interest
• Reach out to 10 brands and gauge value of
recycled materials.
• Pitch concept to 10 municipalities and see
appetite for paying $12-50k/yr for data insights
and to “close the loop”
• Initial interest by 2-3 brands
• Price acceptance.
Technical Feasibility
• Architecture and design for sorting unit,
confirmation that machine vision possible for
these materials
• Logistical plan for deploying and maintaining
and collecting from these units
• Technical diagram, cost sheet, and
preferred methods/brands
• 10 page Process Design document
Business Model
• Unit economics in detail
• Five year cash flow statement
• Rokk3r & Termo approved
• Positive NPV @ 30% discount
Investability
• Present all findings to Board for investment and/
or acquisition review
• Approval that someone reputable
would invest or buy finished company

Citizens /
Consumers
• Embrace the circular economy /
Reduced carbon footprint
• Unique data insights captured
• Fuel engagement with consumers in
a personalized manner
• Increase product margin
• Recovery of high integrity raw
material - cost savings
• Great story to tell / Brand value
• Future of consumables
• Embrace the circular economy
• Reduce your footprint
• Easy return process
• Real cash rewards and
discounts/credits
• Cleaner neighborhoods
• Proprietary technology /
ecosystem solution
• Revenue via market for recovered
materials
• Value added process
• Increase carbon credits
• Compelling story / Recycling tech
influencer value to Termo brand

Staﬀ on Demand
Community & Crowd
Algorithms
Leveraged Assets
Engagement
Interfaces
Dashboards
Experimentation
Autonomy
Social Technologies
S
A
I
D
S
C
A
L
E
E
INTERNAL CHARACTERISTICS
EXTERNAL CHARACTERISTICS
T
M
P
Building an Exponential Organization
from the Ground Up
urpose
ransformative
assive

Phase 3
Smart Municipality Management
Solution
A natural next step forward would be
to extend our trash sensors
technology to all trash disposal sites
in a city by partnering with the
municipalities
(win-win value proposition)
Smart Trash Bin Kit

Municipalities around the world are ill equipped to deal with the huge problem of large
volume trash sorting
And ill-equipped to monetize the trash to regional and international corporations
75%+ of Landfill
composed of reusable materials that can not be
recovered now
£140 million worth of clothing
goes into landfill each year.
91% of plastic goes unrecycled,
that’s 2,376 pounds for every
person on the planet.
The United States throws away $11.4
billion worth of recyclable containers
and packaging every year.

Municipality Management Solution
This solution leverages
● Partnerships with ecosystem stakeholders
● Sophisticated technology (computer vision, RFIDs/QR codes, sensor, networks)
to extract valuable waste items from the value chain in a manner that leads to cost savings compared to the
status quo methodologies.

Benefits to City
Technology enabled
municipalities

In a previous part of this document we presented the

Smart Trash units are placed around a set of neighborhoods (Termo selects choice
of locations to pilot with)
● Equipped with computer vision technology / RFID recognition
● Sensors that monitor trash levels
● Sensors to collect environmental information
Consumer locates nearest Termo Trash node via new consumer app and connects
with system using their mobile app QR code scan;
1. Scans the accumulated items one by one using the QR code scanner each
bin is equipped with
1. QR code scanner identifies the Brand (our affiliate partner) and Product
Type for each product
1. Based on volume and count of items submitted; consumer gets rewards via
mobile wallet account
1. TERMO designated individuals come and pick up sorted trash; to bring to
Affiliate’s recycling plants
Could be worth Partnering with HUGO for this job
Algorithms for assessment of submitted material value can be designed and
tailored based on participation by affiliates as well as quantification of rewards
value itself
Thank you for being a good
global citizen
● 12 bottles of DOVE shampoo
● 2 bottles of 1 Litre Coca
Cola
● 15 Thermoplastic
polyethylene bags
● 20 Cans of soda
● 2 Coffee/Tea plastic cups
The total rewards disbursed to your
connected TERMO Account are:
$2.5
1 FREE COFFEE AT STARBUCKS
(Redeem offer by September 2020)
We already have all this in place

We would essentially partner with municipalities to sell them the technology to
make all public recycling nodes in El-Salvador “smart bins”
- which represents an opportunity to capture even more trash volume at an earlier stage as well many other
value propositions
El-Salvador Total Addressable Market
○ El Salvador Population: 5.8M
○ El Salvador contains 262 municipalities (defined by 50,000 inhabitants or more).
○ Number of trash disposal sites per municipality: 10,000
○ TAM in El-Salvador: 10,000 x 262 = 2,620,000 Kits
Smart
Trash Bin
Kit

Streamline city wide trash collection operations
(Allowing municipalities to save millions of $’s a year in unnecessary trash pick-up routines)

And capture invaluable city
wide environmental data
City wide insight
monitored via a simple
dashboard view

All citizens can engage
using the existing
Termo app - reporting
of events via simple
app interface
UIUX Tailored for engagement from
Latin America population

● Can now report trash disposals as well as
various events to municipalities
● Streamlined trash pick up operations ease
traffic burden
● Proprietary technology / ecosystem
solution
● Revenue via market for recovered
materials
● Value added process
● Increase supply/demand
Citizens /
Consumers
● New city-wide insights
● Improved municipality operations
● Improved environmental data collection
● Citizen reporting increases citizen
engagement
● Citizens become educated about best
sorting / recycling habits
● New technology to allow for landfill
operations to become efficient and safe
Governments
and
municipalities

RUBICONSmartCity™ is a smart city technology suite that helps city governments runs more
efficient, effective, and sustainable operations. A SaaS offering originally designed for waste and
recycling fleets, this full-service technology solution can be deployed in almost any fleet to help
reduce costs, improve service, and contribute to quality of life. To learn more or to request a free
smart city pilot, complete the form below and a member of the RUBICONSmartCity team will get
back to you right away.
Sequoia Waste Solutions delivers sustainable environmental practices using a technology platform that drives financial
incentives. They manage waste and recycling operations for businesses with exceptional customer service, while reducing
costs and headaches, and providing actionable data to end users.
The company utilizes a data-centric approach to deliver specific solutions which service all “types” of businesses. The firm
works to simplify a location's waste stream, increase recycling output, and instill 'best practices' with on-site staff. By
leveraging the latest technologies, the company can provide detailed and quantifiable data for companies of nearly any size,
ranging from a local restaurant/retailer, to a nationwide property management firm with thousands of locations.
The company leverages technology to provide their clients an improved service with an economic incentive to challenge the
status-quo, resulting in environmental benefits and market efficiencies.

Business Model - per Municipality
Technology kit + Software Licensing fee from municipalities
Per Municipality:
● Smart Trash bin kit: $50 per kit x 1,500 kits = $75,000 in gross revenue
● Recycled Material: $124.80/yr x 1,500 kits = $187,200 in gross revenue
○ 10% goes to Termo = $18,720/yr
○ 10% goes to City = $18,720/yr
○ 80% to Municipality inhabitants= $149,760 / 50,000 people = $3 per person per year
● Software license for municipalities and city governments: $12,000 per year
● Total Revenue Potential = $274,200 /year /municipality
Assuming one $100 kit per 30 people in municipality of 50,000 people

Case Study - San Salvador
San Salvador pilot case study
○ Population: 2,404,097
○ Termo HQ
○ Great place for pilot test location
Assumption:
MVP entails 1,500 units sold to one municipality
- Population per municipality: 50,000 people.
- We are assuming 1 trash bin caters for the trash generated by 33 people)
Total projected unit sales in San-Salvador:
● 2,404,097 total population / 50,000 people per municipality = 48 Municipalities
● 48 Municipalities x $274,200/year/municipality = $13,161,600 per year.
● Not factoring repairs or replacement needs.

Go to market strategy:
● Termo approaches local city government and proposes a methodology to recycle city wide at very high rate; as well as monetize the recovered
materials back to regional and international corporations
● LOI Signed with Agreement Terms:
● 10,000 kits sold (reasonable estimate based on initial market research) to one city government to make government owned trash disposal sites
“smart”
● Partnership Agreement entails Termo to be 10% revenue partner on recovered materials market
● Build citizen engagement (across municipality)
● Software License / White Label Solution sold to local government (free for 1 year pilot test)

Key Validation Questions (Phase 2 / MVP)
1. What is the current value of the city-wide recycling contract and is Termo able to financially and politically displace that company?
2. Does the revenue available per unit decrease in lower income areas, or increase (because of dependence on single-use items)?
3. What is the cost of deploying this service city-wide and is additional infrastructure needed to support?

#2 - Smart Bins - Returnable Plastic Ecosystem.pdf

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#2 - Smart Bins - Returnable Plastic Ecosystem.pdf