We aim to improve the quality of both the environment and our own well-being by providing innovative solutions that stop pollution from microplastics and waste water. We seek to challenge mainstream thinking on economic, environmental and social issues to provide a purer way of life. We believe that every single one of us has the potential to be part of the solution. We put the planet, and consequently, your well-being first.

1. environmental care for your well-being
#enviromentforwell-being

2. tyres
synthetic
textiles
marine
coatings
personal
care products
plastic
palets
city
dust
waste water
Treated and untreated
The average person consumes as much
as 1769 particles of plastic from the
water they use every week.

3. Caring for the environment.
Caring for you.
We aim to improve the quality of both the environment and
our own well-being by providing innovative solutions that
stop pollution from microplastics and waste water.
We seek to challenge mainstream thinking on economic,
environmental and social issues to provide a purer way of
life.
We believe that every single one of us has the potential to be
part of the solution. We put the planet, and consequently,
your well-being first.

4. ?
We ingest around 5
grams
of plastic per week
The long term effects
could be potentially
disastrous.
Are you aware of what enters your
body when you consume tap or
bottled water, soft drinks and beer?
What about the fish, fruit and
vegetables we eat every day?
The effects of
microplastics on
the human body are still
unknown.
T h e a n s w e r ?
M i c r o p l a s t i c s .
T h e s e e n t e r y o u r b o d y
w i t h o u t y o u e v e n
r e a l i z i n g .

5. 35 % of microplastics
originate from synthetic
materials.
Majority of microplastic
pollution is caused by
washing synthetic textiles.
Washing machines still
top the charts for the
highest water
consumption.
The majority of the clothes
we wear are made using
synthetic, or plastic, textiles.
Simply washing your clothes
pollutes the environment and
can pose yet unknown
health risks to your body.

6. The EU has chosen to take on
microplastic pollution as part of the
European Strategy for Plastics.
France has adopted a law,
proposing that by 2025 every new
washing machine must have a filter
to catch plastic microfibres.
Be one step ahead of
the EU with Back2Pure
The world has woken up to
microplastics.

7. Harmful health effects
of microplastic to our
body are still unclear.
Studies showed that
microplastics disrupt
women‘s hormones.
Microplastics spell big
problems for future
generations
Could microplastics be
our worst future enemy?
why ???

8. In addition, the cost of water consumption
is ever increasing. Over 80% of all waste
water is not reused.
15-20% of water used in the home
is in the laundry
On average, a residential
building with 150-unit makes 5
million litres of waste water per
year.
Water consumption in a laundry
on average is 14 litre/kg.

9. .
Gen Z & millennials prefer to spend their money on
brands and services that preach sustainability.
Over 2/3 of them are willing to pay 25 % more for
sustainable products, while Gen Z are willing to pay 50 –
100 % more compared with other age groups.
The world is focused on sustainability, with
consumers more aware than ever of
reducing plastic pollution.
75 %
63.5 % Gen Z
63,5 – 100 %
I'm prepared to pay more for sustainable
products
Gen Z & millennials make up 63.5 % of the
populations

10. Building customer
loyalty.
Become an environmentally
friendly facility and garner respect
from your customers.
Build loyalty with customers by
providing healthy and
sustainable solutions.
Today, more than 90 % of
CEOs see sustainability as
fundamental for success.
Consumer love
sustainability,
product
Are you one
of them?

11. T h e s e c r e t p o w e r o f B a c k 2 P u r e
100%
Stop microplastics and re-using wast
water.
Customers are
satisfied they are
taking care of
themselves and the
environment.
Positive impact on
your well-being.

12. We highlight the impact
you are making on your
customer‘s health to help
secure their loyalty.
We are building a
platform & community
for positive changes.
We support your brand’s
sustainability mission.
We reward customers
and partners who
practice sustainability.
We offer more than just
technology:
we maximize your impact
by raising consumer awareness
of your sustainability efforts.

13. Sustainable laundry and
water preservation should
be seen not only as a call to
action but also a market
opportunity.
Sustainable laundry,
reducing microplastics and
water preservation can be a
powerful tool to win new
customers and increase
brand loyalty.
Isupport
sustainable
laundry!

14. Customers value
sustainability, making
considered purchases
and seeking out
products that avoid or
reduce microplastics.
Reducing
microplastics and
reusing waste
water could
ultimately save
costs.
Investors are increasingly
choosing to align their
investments with issues
they care about including
plastic waste reduction.
The case for action
is clear and growing.

15. Show consumers you are an
environmentally
friendly facility and earn their
respect.
Build customer loyalty by
providing a positive and
beneficial result for them.
Be one step ahead of the EU
law with Back2Pure
Gain a sustainable
advantage NOW
A sustainable facility
and happy customer

16. First user-friendly microplastic
filter for industries and
commercial washing machines.
A platform & community to
show the positive changes you
are making.
Re-using wastewater without
chemical compounds.
Patented technology = a sustainable
advantage

17. The system
The filter bag catches and dries the
microfibers. When full, the bag is
discarded into the bin and replaced
with a new one.
No need for any
chemical compounds
Connect up to 20
washing machines to
one Back2Pure system.
The washing machine uses
Back2Pure water which is
already at an ambient
temperature of 20°C. It needs
less electricity to heat the water
from 20°C to 40°C compared to
8°C to 40°C, thus saving energy.

18. InDrum filter
Microfiber InDrum Filter. Easy-to-
use laundry filter that catches the
microfibers from your clothes in
the washer drum before it enters
our oceans, and our bodies.
No installation required.
It is easy to use and
easy.
Throw it into your washing
machine and do your wash as
usual.
The filter catches
60% of the
microplastics
which we
eventually
consume.
We’re offering
individuals the
potential to be part
of the pollution
solution in a
convenient way.

19. We make laundry more ethical and
sustainable by re-using waste water
and preventing 100% of microplastics
from entering our oceans.
Our system stops microplastic pollution
at the source, in the wastewater that
comes from industrial washing
machines. Waste water can then be
reused at the end of each cycle.
Hotel laundry
Hospital laundry
Cruiser laundry
Save money and build
an ethical
environment.
Back2Pure
INDUSTRIAL LAUNDRY

20. Sparkly Recycler
Water recycling in clothing
manufacturing
makes fashion more sustainable.
Washing boats
stops toxic wastewater entering our seas.
Recycling of whey waste in dairy
production facilities.
Steel industry separates
emulsion from water to
save money and the
environment.
We collect and we reuse waste water,
preventing it from polluting the environment
with toxic waste. We reuse the same water for
this process.
Saving money by looking after your health and
the environment.
Our industrial process involves putting waste
water through a filtration system to clean it up.
This process can be repeated over and over
again.

21. Microplastic detection in tap water in a minute
Simple detection of microfibres per litre.
Results comparison across locations.
We are opening the eyes of the
consumer., showing them explicitly what
they are eating and drinking on a daily
basis. Our data is accessible to anyone
who wants to make a change for the future
of the humanity.
A Smart Microplastic Detection System
“
“
What the eye does not see
the brain does not process.
What the eye does not see the
EU can stop or define or regulate.

22. Controler
Ventury tube
3 way Solenoid valveWaste water inlet
Ozone Generator
Pump
Purified water inlet
Purified water
Dryer Bag
Back Wash direction
waste water
Back Wash pump
Waste water
Concentrate pump Distancer Membranes
Water reuse
Microfibers
O p t i o n s - S i z e -
P r i c e