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Social Media for SME Marketing

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mohammadtazam10
mohammadtazam10
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SOCIAL  MEDIA  FOR  SME   YUSWOHADY   Blog:  www.yuswohady.com   TwiBer:  @yuswohady  
Offline   Customer     COMMUNITY   Online   E  =  wMC 2   MarkeIng  ENERGY   Word  of  MOUTH  (MOUSE)  
MARKETING  1.0   MARKETING  2.0   VERTICAL   HORIZONTAL   1  to  Many   Many  to  Many   Marketer  as   Marketer  as   BROADCASTER   CONNECTOR  
Five  Reasons  Why     Business  is  Social          !    Consumer Conversation Collaboration Community Collective Generated Intelligence Content
DEMOCRATIZATION     OF     RESOURCES   SIZE  ISN’T  MATTER  ANYMORE  
THE  SIMPLE  MODEL   COCREATION   TARGET   COMMON   COMMON PURPOSE INTEREST   & IDENTITY CONSUMER   CONVERSATION   ACTIVATION  
STEP  #1   DEFINE  YOUR  TARGET  CONSUMERS   STEP  #2   IDENTIFY  COMMON  INTERESTS   STEP  #2   BUILD  CONVERSATION,  ACTIVATION,  COCREATION  
THE  SIMPLE  PLATFORM   SM     CHANNEL   LANDING  PAGE   “THE  HOME”   Community  Blog   SM     SM     CHANNEL   CHANNEL  
EXAMPLE  
DEFINE  YOUR  TARGET  CONSUMERS   EVANGELIST  AND  LOYAL   MOM  CUSTOMERS   THE  GOAL   CONVERSATION   ACTIVATION   COCREATION   THE  HOME:     THE  EVENT:   THE  BUZZ:   Inspiring  Moms   Inspiring  Moms   Inspiring  Moms   Blog   Award   Community   THE  PROGRAM   VISIONARY  MOMS,  ORDINARY  MOMS   Geographic:  Urban,  younger  moms,  25-­‐39   Demographic:    Have  todler,  pre-­‐school,  school-­‐age  children  (up  to  10  years),  AB   Pshycographic:  Modern,  info  freak,  very  concern  about  children  development   THE  CONSUMERS  
IDENTIFY  COMMON  INTERESTS  
BUILD  CONVERSATION,  ACTIVATION,  COCREATION  
Every  Company  Is  Media  Company   EC    =    MC   Tom  Foremsky  
MARKETING  IS  NOT  ONLY  ABOUT  SELLING   IT’S     ABOUT     FACILITATING  
CASE  STUDY   WINWEB  
CASE  STUDY   YUSWOHADY  
LANDING  PAGE   SM  CHANNEL  
CONVERSATION  
CONVERSATION  
ACTIVATION  
ACTIVATION  
COCREATION  
THANK  YOU   FOLLOW   @YUSWOHADY  

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