SOCMED MARKETING FOR SME          YUSWOHADY         Blog: www.yuswohady.com            Twitter: @yuswohady
1INTRODUCTION
THE FIRSTSOCMED MARKETING BOOK     IN INDONESIA
Offline                                                   Customer                                                  COMMUN...
MARKETING 1.0     MARKETING 2.0    VERTICAL         HORIZONTAL    1 to Many        Many to Many    Marketer as       Marke...
Five Reasons Why                 Business is Social        !                             Consumer    Conversati...
DEMOCRATIZATION       OF   RESOURCES  SIZE ISN’T MATTER ANYMORE
REMEMBER... SOCIAL MEDIA AGE        ISSMALL BUSINESS AGE
2THE MODEL
SOCMED MARKETING FOR SME               THE SIMPLE MODEL                  COCREATION                    TARGET             ...
STEP #1      DEFINE YOUR TARGET CONSUMERS                  STEP #2       IDENTIFY COMMON INTERESTS                  STEP #...
EXAMPLE  An SME that operates a pre-schoolinstitution wants build a community      of moms that concern with the      deve...
#1. DEFINE YOUR TARGET CONSUMERS                           EVANGELIST AND LOYAL                             MOM CUSTOMERS ...
#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -       their ...
#3. BUILD CONVERSATION, ACTIVATION, COCREATION               Invite customers to speak up
THE SIMPLE SOCMED PLATFORM                 SM      “THE ROAD”               CHANNEL            LANDING PAGE             “T...
Every Company Is Media Company               EC = MC                    Tom Foremsky Because every company must create and...
MARKETING IS NOT ONLY ABOUT SELLING             IT’S           ABOUT         FACILITATING
3CASE STUDY
CASE STUDYWINWEB
WinWeb is an SME that sells cloud-based small business software. It develops asocial media strategy that facused on buildi...
THE PRODUCT AND SOLUTION
THE PRODUCT AND SOLUTION
THE PRODUCT AND SOLUTION
THE CONTENT: “HOW-TO” VIDEO PROGRAMS
THE CONTENT: CONVERSATION THROUGH BLOG
THE CONTENT: “TIPS-BASED” ARTICLES
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH OTHER BLOG
CASE STUDY                          YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe 
LANDING PAGESM CHANNEL
LANDING PAGE               SM CHANNEL
SM CHANNEL: FACEBOOK - NOTES
SM CHANNEL: TWITTER
SM CHANNEL: FOURSQUARE
CONVERSATION: ARTICLE DISCUSSION
CONVERSATION: ARTICLE DISCUSSION
ACTIVATION: OFFLINE SEMINAR
ACTIVATION: OFFLINE SEMINAR
COCREATION: INVITE FOLLOWERS TO CONTRIBUTE                                 Follower diajak                                ...
THANK YOU  FOLLOW@YUSWOHADY
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Social media for sme

  1. 1. SOCMED MARKETING FOR SME YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady
  2. 2. 1INTRODUCTION
  3. 3. THE FIRSTSOCMED MARKETING BOOK IN INDONESIA
  4. 4. Offline Customer COMMUNITY Online E= wMC2Marketing ENERGY Word of MOUTH (MOUSE)(Horizontal Power) “HORIZONTAL MEANS SOCIAL”
  5. 5. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR
  6. 6. Five Reasons Why Business is Social        !   Consumer Conversation Collaboration Community CollectiveGenerated Intelligence Content
  7. 7. DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE
  8. 8. REMEMBER... SOCIAL MEDIA AGE ISSMALL BUSINESS AGE
  9. 9. 2THE MODEL
  10. 10. SOCMED MARKETING FOR SME THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMERCONVERSATION ACTIVATION
  11. 11. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
  12. 12. EXAMPLE An SME that operates a pre-schoolinstitution wants build a community of moms that concern with the development of their children.
  13. 13. #1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
  14. 14. #2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future
  15. 15. #3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up
  16. 16. THE SIMPLE SOCMED PLATFORM SM “THE ROAD” CHANNEL LANDING PAGE “THE HOME” COMMUNITY BLOG SM SM CHANNEL CHANNEL
  17. 17. Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member
  18. 18. MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING
  19. 19. 3CASE STUDY
  20. 20. CASE STUDYWINWEB
  21. 21. WinWeb is an SME that sells cloud-based small business software. It develops asocial media strategy that facused on building community and creating relevant contents for its target client i.e. small business.
  22. 22. THE PRODUCT AND SOLUTION
  23. 23. THE PRODUCT AND SOLUTION
  24. 24. THE PRODUCT AND SOLUTION
  25. 25. THE CONTENT: “HOW-TO” VIDEO PROGRAMS
  26. 26. THE CONTENT: CONVERSATION THROUGH BLOG
  27. 27. THE CONTENT: “TIPS-BASED” ARTICLES
  28. 28. THE CONTENT: CHANNELING THROUGH TWITTER
  29. 29. THE CONTENT: CHANNELING THROUGH TWITTER
  30. 30. THE CONTENT: CHANNELING THROUGH OTHER BLOG
  31. 31. CASE STUDY YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe 
  32. 32. LANDING PAGESM CHANNEL
  33. 33. LANDING PAGE SM CHANNEL
  34. 34. SM CHANNEL: FACEBOOK - NOTES
  35. 35. SM CHANNEL: TWITTER
  36. 36. SM CHANNEL: FOURSQUARE
  37. 37. CONVERSATION: ARTICLE DISCUSSION
  38. 38. CONVERSATION: ARTICLE DISCUSSION
  39. 39. ACTIVATION: OFFLINE SEMINAR
  40. 40. ACTIVATION: OFFLINE SEMINAR
  41. 41. COCREATION: INVITE FOLLOWERS TO CONTRIBUTE Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
  42. 42. THANK YOU FOLLOW@YUSWOHADY

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