Facebook fatigue: Fact or fiction?

•Download as PPT, PDF•

0 likes•1,399 views

1. Facebook has evolved beyond its own walls and now reaches over 1 billion users daily. 2. Marketers have invested millions acquiring fans on Facebook but engagement has increased dramatically, allowing them to reach consumers more efficiently. 3. As social media spending increases, Facebook will become more than just social and help drive awareness, engagement, and conversion for marketers.

Technology

1. TEENS WILL RETURN

2. FACEBOOK WILL EVOLVE

3. FACEBOOK IS ALIVE OUTSIDE ITS
OWN WALLS

squared ©2013
4

FACEBOOK IS DESIGNED TO
SPREAD MORE MESSAGES
15 MIN

ENTER PAID 100K IMP
1st share 2nd share

1 HOUR

ENTER PAID 3M IMP
1st share 2nd share

2 DAYS

ENTER PAID 50K IMP
1st share 2nd share

9 DAYS
10K IMP
ENTER PAID
1st share 2nd share

squared ©2013
5

ONE BILLION OPEN GRAPH ACTIONS
SHARED DAILY VIA APPS*

*Facebook, SXSW Interactive 2013

squared ©2013
8

WE’VE INVESTED MILLIONS
ACQUIRING FANS...

squared ©2013
12

WE REACH CONSUMERS
MORE EFFICIENTLY

squared ©2013
14

WAY BELOW THE AVERAGE COST*

*Aggregate Knowledge, cost per cookie reached by publisher, based on representative sample of campaigns, Nov. 2012

squared ©2013
15

“SOCIAL MEDIA SPENDING IS
PROJECTED TO INCREASE FROM
8.4% OF BUDGETS NOW TO 21.6% IN
THE NEXT FIVE YEARS.”
*The CMO Survey, 2013

squared ©2013
16

AT THE SAME TIME,
SOCIAL WILL BECOME
MORE THAN JUST SOCIAL...

squared ©2013
17

AWARENESS
2011 2013

SOCIAL IMPRESSIONS

FACEBOOK EXCHANGE

LIKE TAB
DATALOGIX RETARGETING

ENGAGEMENT CONVERSION
2012

CONTENT MARKETING
CUSTOM AUDIENCES

FACEBOOK OFFERS

AMBASSADOR PROGRAM

ADVOCACY/LOYALTY

squared ©2013
19

70%
OF CAMPAIGNS
HAD A RETURN OF
OVER 3X*
*Third party methodologies such as panels and MMM

squared ©2013
21

Similar to Facebook fatigue: Fact or fiction?

What Mobile Advertising Platforms can do for Advertisers and Networks

Connected-Blog

Introducing Ustay Webinar

Mobile Media Applications

Social Fresh EAST 2013: Chris Tuff

Social Fresh Conference

Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...

Connected-Blog

Monetizing Mobile Social Networks

Infinita Inc.

Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line. Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content. This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.

MeasureWorks - 5 best practices for every Mobile Strategy

MeasureWorks

Connectedness Gets Real - Adam Lavelle - iCrossing

iCrossing

Mobile Media Session: Tony Nethercutt

TravelCom

Social Media meets Direct Marketing

Phillip Smith

Emerasoft Day 2012 - Adobe Corporate presentation

Emerasoft, solutions to collaborate

Similar to Facebook fatigue: Fact or fiction? (10)

What Mobile Advertising Platforms can do for Advertisers and Networks

Introducing Ustay Webinar

Social Fresh EAST 2013: Chris Tuff

Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...

Monetizing Mobile Social Networks

MeasureWorks - 5 best practices for every Mobile Strategy

Connectedness Gets Real - Adam Lavelle - iCrossing

Mobile Media Session: Tony Nethercutt

Social Media meets Direct Marketing

Emerasoft Day 2012 - Adobe Corporate presentation

More from 22squared

The 2014 Trends Sh*t List

22squared

The Death of the Primary Shopper

22squared

Today, as attention spans decrease and clutter increases, good content is the only way for brands to connect with the right people at the right time. But content marketing is not easy. And it's not luck. In this session at the CTAM Think conference, 22squared's Chris Tuff will explore how content has evolved and share strategies for creating compelling content that engages consumers, compliments traditional channels, and delivers greater value for brands. - Chris Tuff, SVP, Director of Emerging Media and Partnerships, 22squared (@christuff, @22squared, #CTAMThink)

Shut up and talk about me

22squared

Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the "trend commandments" to follow for success in identifying and taking advantage of industry trends. - Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap1, @22squared, @Shopper360, #Shopper360) - David Yeend, VP, Planning Director, 22squared (@davidyeend)

The Trend Commandments

22squared

Hello friends, Yes, it’s that time of year again: a time for fruitcake, impassable traffic outside shopping malls, and the frantic search for the perfect gift. It’s also the time of year for that ubiquitous agency output — the trend piece. I’ve generally found that these ponderous tomes have a shelf life roughly equivalent to the fruitcake mentioned above. After that, they become great paperweights or door-stoppers. Which is a shame, because a lot of time, sweat equity, and research go into developing them. We often remark that 22squared is a different kind of agency — nimble, independent, collaborative — so it’s only fitting that we think about trends a little differently. We’re driven by a radical idea: that we should hold ourselves accountable for our lofty trend predictions. Rather than creating a massive trend review and sending it out into the ether, never to be discussed again (until next’s years assignment rolls around), we wanted to revisit predictions we made at the outset of the year and see how close we came to gauging the future. This is not to pat ourselves on the back if we were dead-on, or shame ourselves if we were dead-wrong, but rather to make sure we’re always building upon our learnings. At the end of the day, we believe trends are organic things: not a static fact at a certain moment in time, but living, evolving, shifting patterns that shape and guide the world we live in. It’s by charting the course of these predictions over time that we can begin to see (and harness) the impact they make on our clients’ businesses, and thus know what to look for in the coming year. This piece has been a true collaboration, both within the Brand Planning department and across disciplines here at 22squared. We hope you’ll enjoy reading it as much as we enjoyed pulling it together. We also sincerely hope that, as the new year rolls around, you won’t be using this as a door-stopper, but rather referencing it throughout the year to see how we stack up for next year’s trends time capsule. Happy holidays, and happy reading - Jen Grant, SVP, Director of Brand Planning, 22squared

The 2013 Trends Sh*t List

22squared

What’s the future of broadcast storytelling? How about online pre-roll? Is a hashtag effective? Why are the wrong metrics being prioritized? Is there a formula to viral success? Should we stop using the word viral all together? 22squared's EVP, Chief Creative Director John Stapleton and SVP, Director of Earned and Emerging Media Chris Tuff will address these topics and provide 10 techniques to improve your content and help you craft a less invasive path to your target consumers. - John Stapleton, EVP, Chief Creative Director, 22squared (@jstapleton) - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff) @22squared @AMAAtlanta (http://www.ama-atlanta.com) @AtlantaIMA (https://twitter.com/AtlantaIMA) #welcomeintruder

Welcome, intruder: The art and science of connecting to consumers

22squared

All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers. Using client Southeast Toyota Distributors as a case study, 22squared's Chris Tuff, Southeast Toyota's Julie Tullis and BLiNQ Media's Dave Williams will discuss how brands and marketers can best stay ahead of the evolving social platforms, as well as why they chose Facebook as the foundation for creating true word-of-mouth on behalf of dealers. They will address creative, attribution, ROI, local at scale, how to use paid to scale WOM and share 10 sure-fire techniques for brands to win locally on Facebook. - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff, @22squared) - Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (@julietullis, @SoutheastToyota) - Dave Williams, Founder & CEO, BLiNQ Media (@Dave360, @BLiNQMedia)

How Southeast Toyota Dealers Mastered Local at Scale on Facebook

22squared

The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI. - Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared - @christuff - @22squared - #socialfresh - http://socialfreshconference.com

Breaking through the clutter: Using content, analytics and paid to achieve RO...

22squared

Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level. - Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared - Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)

Dominating Scale with Facebook Technology to Drive True ROI

22squared

While we've been using the term "personal computing" for well over 40 years, the device in your pocket is really the first computer-worthy of the moniker. Consider that the typical smartphone possesses the senses of vision, audition, mechanoreception, equilibrioception, and thermoception; and they’re all backed by information regarding the user's location, friends, schedule, correspondence, etc. Now, top it off with a full-time connection to the Internet. If we define context as the sum total of everything that the user is experiencing at the moment of engagement, then the mobile device has the unique ability to gather contextual information and provide relevant content in ways never before imagined. (From David's Digital Atlanta 2012 presentation: http://digitalatlanta2012.sched.org/speaker/davidreeves1#.UJrw7GCD2oI)

Relevancy and Context: The Key to Great Mobile Experiences

22squared

Jackson Hewitt was caught in a crowded environment, amidst a sea of big-spender competitors like H&R Block, Turbo Tax, and seasonal, local pop-up tax preparers. Jackson Hewitt developed an integrated campaign to drive brand awareness, fuel consumer conversation, and influence a once-a-year purchase decision by leveraging paid, owned and earned communication channels with 1/10th the budget of their national competition. In this WOMM-U session, you will learn how they achieved this initial success using a delicate balance of paid, owned and earned strategies that truly scaled the WOM created from traditional campaign elements. They'll also share insights for how brands should be approaching contest and sweepstakes, including where to prioritize money spent. Chris Tuff, SVP/Director of Earned and Emerging Media, 22squared David Koroghlian, Director of Interactive & Social Media, Jackson Hewitt

iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level

22squared

22squared POV: Google+

22squared

June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp). Facebook APIs: There's More Under the Hood than Anyone Knows What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.

Facebook APIs: There's More Under the Hood than Anyone Knows

22squared

Social Strategy: Why Does Strategy Get Left Behind?

22squared

A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought? Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two. So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party). - Kevin Botfeld, Associate Creative Director and Writer, 22squared

SXSK(evin)

22squared

Igniting Advocacy In Retail Banking

22squared

Apparel Retail and Brand Advocacy

22squared

2008 Wireless Providers and Advocacy

22squared

2008 Airlines and

22squared

The Friendship Model™

22squared

More from 22squared (20)

The 2014 Trends Sh*t List

The Death of the Primary Shopper

Shut up and talk about me

The Trend Commandments

The 2013 Trends Sh*t List

Welcome, intruder: The art and science of connecting to consumers

How Southeast Toyota Dealers Mastered Local at Scale on Facebook

Breaking through the clutter: Using content, analytics and paid to achieve RO...

Dominating Scale with Facebook Technology to Drive True ROI

Relevancy and Context: The Key to Great Mobile Experiences

iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level

22squared POV: Google+

Facebook APIs: There's More Under the Hood than Anyone Knows

Social Strategy: Why Does Strategy Get Left Behind?

SXSK(evin)

Igniting Advocacy In Retail Banking

Apparel Retail and Brand Advocacy

2008 Wireless Providers and Advocacy

2008 Airlines and

The Friendship Model™

Recently uploaded

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Architecting Cloud Native Applications

WSO2

Recently uploaded (20)

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Powerful Google developer tools for immediate impact! (2023-24 C)

Automating Google Workspace (GWS) & more with Apps Script

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Exploring the Future Potential of AI-Enabled Smartphone Processors

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

GenAI Risks & Security Meetup 01052024.pdf

Strategies for Landing an Oracle DBA Job as a Fresher

Apidays New York 2024 - The value of a flexible API Management solution for O...

Axa Assurance Maroc - Insurer Innovation Award 2024

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Data Cloud, More than a CDP by Matt Robison

Architecting Cloud Native Applications