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A search for "Facebook Fatigue” on Google yields 48 million results, and Google Trends shows that the search term has never seen more volume than it did last month. In a February 5 survey of U.S. adults ages 18 and over by the Pew Research Center, 34% of current Facebook users said that the amount of time they spend on Facebook has decreased over the past year, with the number jumping to 42% for those adults ages 18 to 29.
However, with comScroe recently reporting that Facebook is the #1 website in terms of total digital time spent (at 10.8%), with 83% market share of time spent on social networks, are people saying one thing but doing another? How much of a threat are other social networks like Twitter, Tumblr and Pinterest? What about the new sensation, Pheed, which recently rocketed to the #1 position in terms of most downloaded social networking app on Apples’ iTunes charts, are marketers concerned? What have they been experiencing in terms of engagement on Facebook? While Facebook Fatigue has long been a concern (“Why Do We Have Facebook Fatigue” was a popular post by uber blogger Om Malik in July 2007), the question feels more relevant today then ever.
Our speakers each look at Facebook from a different perspective, and they are each awash in data about user opinions and marketer experiences across geographies, demographics, and devices. By looking at trends over time, our speakers will bring additional context to the rapidly evolving Facebook universe, discuss what it means for the future of Facebook and digital marketing, and answer your questions.
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared (@christuff, @22squared)
- Lee Rainie, Director, Pew Internet & American Life Project and co-author of "Networked" (@lrainie, @pewresearch)
- Rob Leathern, Founder and CEO, Optimal, Inc. (@robleathern, @OptimalSocial)
- Mike Vorhaus, President, Magid Advisors (@mikevorhaus)
- Lou Kerner, Founder and Analyst, The Social Internet Fund (moderator; @loukerner)