Ceo of Mobile Vikings Frank Bekkers (aka Chief Viking) did a 7 minute speech about Mobile Vikings at the Creativity World Forum in Hasselt 2011. He did that barefoot, and with helmet and axe. Like a true Viking ;-) 17/11/2012 Creativity World Forum Hasselt

1. I am going to tell you a story

2. About a very big dog and a very
small dog

3. Telco Dog

4. Telco Dog
Viking Dog

5. Both dogs lived in an exciting world

6. They were active in the
telecom business

7. And their business was growing
dramatically

9. And the old big dog said to the
small young dog

10. In the telecom world there are
some rules you have to respect

11. The rules of telecom are

12. The rules of telecom are
• Big marketing budget

13. The rules of telecom are
• Big marketing budget
• Well trained sales team

14. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations

15. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations
• Binding contracts for 2 years

16. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations
• Binding contracts for 2 years
• Concentrate on sales not on service

17. But the young dog attended the
CWF11

18. Where Jimmy Wales told him

19. Ignore
All
Rules

20. Because everything is changing

21. Companies that were too big to
fail …

22. Failed

23. And some new companies came

24. Out of nothing

25. Companies with strange new business
models and sometimes even without one.

26. Companies with strange new business
models and sometimes even without one.
But they grew very fast and had milions
and milions of followers

27. What did they have in common?

28. What did they have in common?
• None of them were a technology company

29. What did they have in common?
• None of them were a technology company
• They were all platform companies

30. What did they have in common?
• None of them were a technology company
• They were all platform companies
• They were all community driven

31. What did they have in common?
• None of them were a technology company
• They were all platform companies
• They were all community driven
• And the first three were very strong in mobile

32. And some had a great vision…

33. Knowledge is a basic right
Jimmy Wales

34. And the viking dog also had a vision

35. His vision
Free Mobile Internet is a basic right

36. And he believed he could make that
happen

37. And he believed he could make that
happen
By changing the rules

38. No marketing budget

39. But a lot of followers on social media
Facebook : 15.707
Twitter : 10.893

40. No sales team

41. But over 60.000 ambassadors

42. No flagship store

43. But a shop that is open 24/7

44. No contract

45. But freedom to leave anytime

46. No traditional call center

47. But an open helpdesk
• Email
• Twitter
• Facebook
• Calls
• Help a viking (Program)

48. But most importantly

49. But most importantly
He tried to build a very dedicated
community. And he didn’t want to
call them customers, but Vikings.
Open communication with and
between them was key.

50. And did it work?

51. And did it work?
• They became by far the cheapest mobile data
player in Belgium

52. And did it work?
• They became by far the cheapest mobile data
player in Belgium
• 68% of the Mobile Vikings were referred by
another Mobile Viking

53. And did it work?
• They became by far the cheapest mobile data
player in Belgium
• 68% of the Mobile Vikings were referred by
another Mobile Viking
• They had by far the lowest percentage of
people that left the community within the first
year (and this without a contract)

54. This was their growth curve
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
jan mrtmei jul sepnov jan mrtmei jul sepnov jan mrtmei jul sep

55. This is their exact number this morning

56. But cheap is
not for free!!!

57. That’s why he started building
Mobile Vikings 2.0

58. Unfortunately it is not possible to
tell the whole story during
this 7 min speech

59. What I can tell?

60. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt

61. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt
• If you are a Mobile Viking

62. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt
• If you are a Mobile Viking
• And you live in the area of Hasselt

63. Send an email to
secretproject@mobilevikings.com
And we’ll keep you updated

64. For everybody else
Follow us @
www.mobilevikings.com
facebook.com/wearemobilevikings
@mobilevikings

65. Thanks for listening
frank@mobilevikings.com