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I am going to tell you a story
About a very big dog and a very          small dog
Telco   Dog
Telco         Dog Viking Dog
Both dogs lived in an exciting world
They were active in the  telecom business
And their business was growing         dramatically
And the old big dog said to the      small young dog
In the telecom world there aresome rules you have to respect
The rules of telecom are
The rules of telecom are• Big marketing budget
The rules of telecom are• Big marketing budget• Well trained sales team
The rules of telecom are• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations
The rules of telecom are•   Big marketing budget•   Well trained sales team•   (Flagship) stores at AAA-locations•   Bindi...
The rules of telecom are•   Big marketing budget•   Well trained sales team•   (Flagship) stores at AAA-locations•   Bindi...
But the young dog attended the            CWF11
Where Jimmy Wales told him
Ignore  All Rules
Because everything is changing
Companies that were too big to            fail …
Failed
And some new companies came
Out of nothing
Companies with strange new businessmodels and sometimes even without one.
Companies with strange new businessmodels and sometimes even without one. But they grew very fast and had milions        a...
What did they have in common?
What did they have in common?• None of them were a technology company
What did they have in common?• None of them were a technology company• They were all platform companies
What did they have in common?• None of them were a technology company• They were all platform companies• They were all com...
What did they have in common?•   None of them were a technology company•   They were all platform companies•   They were a...
And some had a great vision…
Knowledge is a basic right                    Jimmy Wales
And the viking dog also had a vision
His visionFree Mobile Internet is a basic right
And he believed he could make that             happen
And he believed he could make that             happen       By changing the rules
No marketing budget
But a lot of followers on social media    Facebook : 15.707    Twitter :      10.893
No sales team
But over 60.000 ambassadors
No flagship store
But a shop that is open 24/7
No contract
But freedom to leave anytime
No traditional call center
But an open helpdesk          • Email         • Twitter       • Facebook           • Calls • Help a viking (Program)
But most importantly
But most importantlyHe tried to build a very dedicatedcommunity. And he didn’t want to call them customers, but Vikings.  ...
And did it work?
And did it work?• They became by far the cheapest mobile data  player in Belgium
And did it work?• They became by far the cheapest mobile data  player in Belgium• 68% of the Mobile Vikings were referred ...
And did it work?• They became by far the cheapest mobile data  player in Belgium• 68% of the Mobile Vikings were referred ...
This was their growth curve70,00060,00050,00040,00030,00020,00010,000    0         jan mrtmei jul sepnov jan mrtmei jul se...
This is their exact number this morning
But cheap isnot for free!!!
That’s why he started building      Mobile Vikings 2.0
Unfortunately it is not possible to   tell the whole story during         this 7 min speech
What I can tell?
What I can tell?• The Mobile Vikings will start an experiment in  December in Hasselt
What I can tell?• The Mobile Vikings will start an experiment in  December in Hasselt• If you are a Mobile Viking
What I can tell?• The Mobile Vikings will start an experiment in  December in Hasselt• If you are a Mobile Viking• And you...
Send an email to secretproject@mobilevikings.comAnd we’ll keep you updated
For everybody else         Follow us @     www.mobilevikings.comfacebook.com/wearemobilevikings         @mobilevikings
Thanks for listening          frank@mobilevikings.com
The story of Mobile Vikings
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The story of Mobile Vikings

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Ceo of Mobile Vikings Frank Bekkers (aka Chief Viking) did a 7 minute speech about Mobile Vikings at the Creativity World Forum in Hasselt 2011. He did that barefoot, and with helmet and axe. Like a true Viking ;-)

17/11/2012 Creativity World Forum Hasselt

Published in: Technology, Business
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The story of Mobile Vikings

  1. I am going to tell you a story
  2. About a very big dog and a very small dog
  3. Telco Dog
  4. Telco Dog Viking Dog
  5. Both dogs lived in an exciting world
  6. They were active in the telecom business
  7. And their business was growing dramatically
  8. And the old big dog said to the small young dog
  9. In the telecom world there aresome rules you have to respect
  10. The rules of telecom are
  11. The rules of telecom are• Big marketing budget
  12. The rules of telecom are• Big marketing budget• Well trained sales team
  13. The rules of telecom are• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations
  14. The rules of telecom are• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years
  15. The rules of telecom are• Big marketing budget• Well trained sales team• (Flagship) stores at AAA-locations• Binding contracts for 2 years• Concentrate on sales not on service
  16. But the young dog attended the CWF11
  17. Where Jimmy Wales told him
  18. Ignore All Rules
  19. Because everything is changing
  20. Companies that were too big to fail …
  21. Failed
  22. And some new companies came
  23. Out of nothing
  24. Companies with strange new businessmodels and sometimes even without one.
  25. Companies with strange new businessmodels and sometimes even without one. But they grew very fast and had milions and milions of followers
  26. What did they have in common?
  27. What did they have in common?• None of them were a technology company
  28. What did they have in common?• None of them were a technology company• They were all platform companies
  29. What did they have in common?• None of them were a technology company• They were all platform companies• They were all community driven
  30. What did they have in common?• None of them were a technology company• They were all platform companies• They were all community driven• And the first three were very strong in mobile
  31. And some had a great vision…
  32. Knowledge is a basic right Jimmy Wales
  33. And the viking dog also had a vision
  34. His visionFree Mobile Internet is a basic right
  35. And he believed he could make that happen
  36. And he believed he could make that happen By changing the rules
  37. No marketing budget
  38. But a lot of followers on social media Facebook : 15.707 Twitter : 10.893
  39. No sales team
  40. But over 60.000 ambassadors
  41. No flagship store
  42. But a shop that is open 24/7
  43. No contract
  44. But freedom to leave anytime
  45. No traditional call center
  46. But an open helpdesk • Email • Twitter • Facebook • Calls • Help a viking (Program)
  47. But most importantly
  48. But most importantlyHe tried to build a very dedicatedcommunity. And he didn’t want to call them customers, but Vikings. Open communication with and between them was key.
  49. And did it work?
  50. And did it work?• They became by far the cheapest mobile data player in Belgium
  51. And did it work?• They became by far the cheapest mobile data player in Belgium• 68% of the Mobile Vikings were referred by another Mobile Viking
  52. And did it work?• They became by far the cheapest mobile data player in Belgium• 68% of the Mobile Vikings were referred by another Mobile Viking• They had by far the lowest percentage of people that left the community within the first year (and this without a contract)
  53. This was their growth curve70,00060,00050,00040,00030,00020,00010,000 0 jan mrtmei jul sepnov jan mrtmei jul sepnov jan mrtmei jul sep
  54. This is their exact number this morning
  55. But cheap isnot for free!!!
  56. That’s why he started building Mobile Vikings 2.0
  57. Unfortunately it is not possible to tell the whole story during this 7 min speech
  58. What I can tell?
  59. What I can tell?• The Mobile Vikings will start an experiment in December in Hasselt
  60. What I can tell?• The Mobile Vikings will start an experiment in December in Hasselt• If you are a Mobile Viking
  61. What I can tell?• The Mobile Vikings will start an experiment in December in Hasselt• If you are a Mobile Viking• And you live in the area of Hasselt
  62. Send an email to secretproject@mobilevikings.comAnd we’ll keep you updated
  63. For everybody else Follow us @ www.mobilevikings.comfacebook.com/wearemobilevikings @mobilevikings
  64. Thanks for listening frank@mobilevikings.com

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