Mobile Vikings DNA Version 2 (English)

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The Story of Mobile Vikings.

25/10/2012 KPN Teammeeting

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Mobile Vikings DNA Version 2 (English)

  1. 1. Our Belief?Just like every earth resident has the right for drinking water, energy and education, we believe that everyone should have freeaccess to information and digital services.Mobile Vikings wants to be a movement that accelerates this process.
  2. 2. Our Belief?
  3. 3. To install our Movement we need:!   Slick salespeople!   Big marketing budgets!   Flagship stores ... On A locations!   Own apps!   Very big helpdesk!   Binding contracts
  4. 4. OUR slick salespeople?
  5. 5. Viking Way:+140.000 Ambassadors ....
  6. 6. Tactics?Every Mobile Viking who refers another new member, is rewarded with a free top up of € 15! ( since July 2010 )
  7. 7. Result?“78 % of our new members were referred by other Mobile Vikings”
  8. 8. Result?“Mobile Vikings’ NPS score is 66, last year the NPS on average in the DUTCH Telecom was -19”
  9. 9. Our Mobile VikingsMarketing budget?
  10. 10. Viking Way:Very small budgets!
  11. 11. Tactics? Our communication is our marketing31.806 Likes 18.558 followers* Reach between 14.000 en 25.000 +25.000 Tweets
  12. 12. Tactics?Every week a new blog post We try to answer mails within 24h No IVR ...
  13. 13. Tactics?From: To:
  14. 14. Result?
  15. 15. Result?http://www.baekdal.com/insights/one-million-facebook-likes-so-what
  16. 16. Result?
  17. 17. Our Mobile Vikings Flagship Store?
  18. 18. Viking Way: Online!www.mobilevikings.com
  19. 19. Tactics?
  20. 20. Result?
  21. 21. Own apps?
  22. 22. Viking Way: API
  23. 23. Tactics?Apps are not Mobile vikings appsbut we support them
  24. 24. Result?www.vikingapps.be
  25. 25. Our Very big helpdesk?
  26. 26. Viking Way:HELPdesk
  27. 27. Tactics?!   No IVR: “ Goeiedag, Bonjour?”!   Social Media Interaction!   No Sales, only answering questions!  A mobile Helpdesk = knarr
  28. 28. Result?
  29. 29. Our Binding Contracts?
  30. 30. Viking Way:Retention through Emotion
  31. 31. Tactics?Treat your Community the way you want to be treated yourself!
  32. 32. Result?
  33. 33. The Viking Way in a nutshell!   Members = ambassadors!   Small budgets!   Online store 24/7!   API co-creation! HELPdesk!   Retention through emotion Value for Mobile Vikings = Added value for/through our members!
  34. 34. @mobilevikings078/353 033info@mobilevikings.com @hanssim0476/020 121hans@mobilevikings.com
  35. 35. You can find this presentation on Slideshare.net/mobilevikings

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