This document discusses various topics related to finding one's purpose or "IKEGAI" including lessons from the speaker's experiences starting multiple companies, the importance of choosing the right friends and limiting distractions. It also covers trends in technology like falling computing costs, the rise of sensors and connectivity, and exponential growth. The document advocates adopting an "abundance mindset" and disrupting industries using new technologies.

1. Vladimir Rusev
In search of IKEGAI

2. The path to finding your IKEGI
• My Experience upto now and lessons learned
• Abundance and Exponential Thinking
• What the world needs
• Which industry are you disrupting?
• What technology will you be using?

4. Billionaire Mindset

5. The University Experience
• Time is enough for both studying, partying and
starting a company.
• Multi-tasking is a myth
• Use Time-blocking to focus
• Weekly schedule to get things done
• You become who you are friends with.
• Who are your tribe?
• Who are you top 10 friends?

6. What are you hooked
to?
Be Indistractable!
• We are living in the attention economy!
• Control app addictions (facebook, instagram, etc)
• Limit input of negative news
• Become indistractable

7. Positive Habits
• Read about positive psychology
• Build positive habits and kick negative
ones

8. Wizcom / Sciant
• A co-founder has multiple hats.
Changed roles from
Accounting/Finance, became
responsible for IT, HR.
• Keep on learning while on the job
(ACCA)
• Grew company to 150 employees
and sold to VMWare
• Customer Development – Referrals, Cold Emails. Slow Organic
growth. No social channels. No specialization – try to do
everything with the newest technologies.

9. Wizcom’s game
TRANS
• Spent significant R&D time
and effort to develop
• Mixed genres – strategy with
shooter – market did not
understand
• Customer and Bus Dev – Events, Publishers, OEM producers of
hardware. Now much easier – app stores.
• Did not start with MVP but waited for game to be “perfect”. Lost a
lot of money.

10. CableTEL - Profession
• Startup to consolidate the
Bulgarian CaTV Market
• Growth through acquisitions
and mergers
• Optimize business with new
technologies
• Build to Sell; Sold to Mtel (A1)
• Customer Development – Traditional, Leaflets, Slow.
• Releasing new services – Triple Play (Phone+Internet+TV)

11. EONTOYS -
Vocation
• Find an empty niche and start your own company.
• Beware of market size, industry culture.
• Be ready to pivot; Be ready to leave your baby
• Transfer best practices from abroad to BG
• Import TV Series; TV Advertising; Web Site.
• Customer Development – List of Shops, visit them onsite all
around the country. Sign Large retailers slowly (Metro, Carrefour,
Hippoland, Komsed)

12. • I love reading books – it is my passion
• Translate books from English other languages
• Short summaries to create interest
• Crowd funding to secure publishing
• Complicated Business Model, only one cofounder
Passion

13. Connecto.ai - Mission
• Find the right co-founders and start
something in a hype industry to learn
• Find investors to share the risk
• Hire a great team and figure it out as
you go.
• Find clients to work on consulting
projects to understand what the market
needs, then build the product.
• Customer Development – constant meetings – Mindshare. Banks,
Telcos, FMCGs, Viber.
• Find a partner and use him as a channel.

14. • Leanplum – mission to learn SaaS Sales and share with other
entrepreneurs
• Customer Development – Marketing, Sales Leads, Calls – Demo.

15. What does the world need and
where are we headed
• Peter Diamandes
• Singularity University
• Abundance Digital

16. Computing cost has fallen

17. Never been cheaper to start

18. 5 Billion new comsumers are coming
online.

19. What will 5 Billion Minds

20. Sensors are getting smaller,
better and cheaper

21. Networks are getting faster and
cheaper
• 25 years ago used a dial up modem to connect to internet. Leased
line costed 2000 USD per month

22. Global connectivity will connect
people, devices and sensors
bringing about IOT

23. Local and Linear VS
Global and Exponential

24. The Power of Exponentials

25. What is driving the
exponential change?
Moores Law

26. Integrated Circuits – the ever
increasing computational power

27. Exponential technologies

28. The world’s biggest problems are the biggest business
opportunities

29. Abundance Mindset
• Technology turns scarcity into abundance
• What do you know to be true that others disagree with
you? Peter Thiel

30. Which industry are you
disrupting?

31. What technology are you
using?

32. Bill Gross - Top 5 factors in
Success Across More than 200
companies

33. Blockbuster vs Netflix

34. Digitization of Photos

35. Kodak vs Digital Photography