Fun to sell – easy to buy

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Introduction to Fun to Sell - Easy to Buy

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Fun to sell – easy to buy

  1. 1. Fun to Sell – Easy to Buy The 4 P’s Guide to Marketing Your Home
  2. 2. What’s the Problem? • The real estate market has been turned upside down.
  3. 3. It was the big recession, right? •Yes and No.
  4. 4. It was the big recession, right? •Yes and No. The recession and the collapse of the housing bubble went hand in hand. That is only part of the story, but it resulted in…
  5. 5. It was the big recession, right? •Yes and No.  The recession and the collapse of the housing bubble went hand in hand. That is only part of the story, but it resulted in…Fewer buyers Less mobility – Underwater mortgages. If you can’t sell your house you can’t buy another.
  6. 6. It was the big recession, right? •Yes and No.  The recession and the collapse of the housing bubble went hand in hand. That is only part of the story, but it resulted in…Fewer buyers  Less mobility – Underwater mortgages. If you can’t sell your house you can’t buy another. Tougher loan qualifications – no more “liar loans” and less 100% financing.
  7. 7. It was the big recession, right? •Yes and No.  The recession and the collapse of the housing bubble went hand in hand. That is only part of the story, but it resulted in…Fewer buyers  Less mobility – Underwater mortgages. If you can’t sell your house you can’t buy another.  Tougher loan qualifications – no more “liar loans” and less 100% financing. Qualified buyers now all expect every home to be a bargain
  8. 8. There’s more!? •Lots…
  9. 9. There’s more!? • Lots… Technology…The normal course of technology is to improve efficiency and then to improve effectiveness. The marketing of residential real estate is now at that crossroads.
  10. 10. There’s more!? • Lots…  Technology…The normal course of technology is to improve efficiency and then to improve effectiveness. The marketing of residential real estate is now at that crossroads. Regulations…both market forces and regulatory scrutiny have forced more openness and flexibility in the pricing of real estate services.
  11. 11. This is Good News, Right? • Yes and No.
  12. 12. This is Good News, Right? • Yes and No. No, because the old techniques for marketing a home are less effective and even highly experienced agents may not have the skills necessary in the new environment.
  13. 13. This is Good News, Right? • Yes and No.  No, because the old techniques for marketing a home are less effective and even experienced agents may not have the skills to compete in the new environment. Yes, because by being a little bit ahead of the curve, you, or you and your agent, will have a tremendous advantage competing for the buyers that are out there.
  14. 14. Fun to Sell Easy to Buy •Is meant for the seller…
  15. 15. Fun to Sell Easy to Buy • Is meant for the seller… Who wants an understanding and more control of the home marketing process.
  16. 16. Fun to Sell Easy to Buy • Is meant for the seller…  Who wants an understanding and more control of the home marketing process. Wants to maximize the net proceeds of the sale.
  17. 17. Fun to Sell Easy to Buy • Is meant for the seller…  Who wants an understanding and more control of the home marketing process.  Wants to maximize the net proceeds of the sale. Wants to minimize the dangers of losing a buyer moving from contract to closing.
  18. 18. Fun to Sell Easy to Buy • Is meant for the seller…  Who wants an understanding and more control of the home marketing process.  Wants to maximize the net proceeds of the sale.  Wants to minimize the dangers of losing a buyer moving from contract to closing. Who wants to get the most from the fees paid to agents.
  19. 19. Fun to Sell - Easy to Buy •Is based on marketing principles…
  20. 20. Fun to Sell - Easy to Buy • Is based on marketing principles… That have been effective in many other industries.
  21. 21. Fun to Sell - Easy to Buy • Is based on marketing principles…  That have been effective in many other industries. That take advantage of new technologies
  22. 22. Fun to Sell - Easy to Buy • Is based on marketing principles…  That have been effective in many other industries.  That take advantage of new technologies That give you an edge in marketing your home
  23. 23. Fun to Sell - Easy to Buy • Will show you how to…
  24. 24. Fun to Sell - Easy to Buy • Will show you how to… Enhance and define your product (hint – it’s not just the home.)
  25. 25. Fun to Sell - Easy to Buy • Will show you how to…  Enhance and define your product (hint – it’s not just the home.) Position it for the most likely buyers.
  26. 26. Fun to Sell - Easy to Buy • Will show you how to…  Enhance and define your product (hint – it’s not just the home.)  Position it for the most likely buyers. Price it to achieve the maximum net to you.
  27. 27. Fun to Sell - Easy to Buy • Will show you how to…  Enhance and define your product (hint – it’s not just the home.)  Position it for the most likely buyers.  Price it to achieve the maximum net to you. Prepare it for the most important event in the sales cycle (the showing.)
  28. 28. Fun to Sell - Easy to Buy • Will show you how to…  Enhance and define your product (hint – it’s not just the home.)  Position it for the most likely buyers.  Price it to achieve the maximum net to you.  Prepare it for the most important event in the sales cycle (the showing.) Write copy and select visuals that will attract your most likely buyers.
  29. 29. Fun to Buy – Easy to Sell Convinced? • Purchase the e-book now on Amazon here. Not Convinced? • Read a sample chapter here.

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