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Launching a Consumer Product in 1995 vs 2015

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It used to be that to launch a consumer product, you had to know or find the right people to design, fund, manufacture, market, and distribute a product. Jules Pieri, Co-founder & CEO of The Grommet, shows us a then-and-now comparison. How much has changed in 20 years for Makers, inventors, and entrepreneurs launching innovative consumer products? How did it work in 1995...and how can any one of us do it today?

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Launching a Consumer Product in 1995 vs 2015

  1. 1. Launching a consumer product in 1995 vs. 2015 Jules Pieri Co-founder & CEO @JulesPieri @TheGrommet
  2. 2. The Grommet is my third startup… …with experience at big product companies. Jules pieri
  3. 3. It’s the place for discovering independent Makers, inventors, and entrepreneurs. Every weekday we reveal innovative new products, hand picked by our experts. What is…
  4. 4. Since 2008, we have launched more than 2,500 products in 16 categories. Based on research for our upcoming e-book, only 10% of our Makers have a background in the same industry as their Grommet. What is…
  5. 5. Our community now includes: 2.7 million monthly web visits 2.4 million email subscribers 140,000 social media fans and followers What is…
  6. 6. In 2014, we launched the grommet Wholesale at The White House We now have 5,000 Main Street Retailers who can sell products from 400+ grommet makers.
  7. 7. FitBit, launched June 2011
  8. 8. SodaStream, launched September 2010
  9. 9. GoldieBlox, launched April 2013
  10. 10. Launching a consumer product in 1995 vs. 2015 What’s changed?
  11. 11. Education in 1995 • books • libraries • find a mentor to learn about product development from
  12. 12. Education in 2015
  13. 13. Expertise Resources in 1995 • trade shows • read articles in magazines and trade journals
  14. 14. Expertise Resources in 2015
  15. 15. Ideation in 1995
  16. 16. Ideation in 2015 •  online collaboration •  rapid prototyping
  17. 17. documentation in 1995 • technical drawings • sketches • illustrations • blueprints
  18. 18. documentation in 2015 • Computer-aided design
  19. 19. design in 1995 • Identify designers through trade press
  20. 20. design in 2015
  21. 21. Research in 1995 • focus groups • mall intercepts • in-person surveys • telephone surveys • friends and family
  22. 22. •  social media •  in-person surveys and focus groups •  friends and family •  Amazon reviews Research in 2015
  23. 23. prototyping in 1995
  24. 24. prototyping in 2015 CNC routers
  25. 25. industry access in 1995 •  trade shows •  trade association leaders •  trade organizations
  26. 26. Industry access in 2015
  27. 27. Funding in 1995 • family loans • banks • angel investors • venture capital
  28. 28. funding in 2015 •  hardware accelerators •  pre-sales •  family funding
  29. 29. Manufacturing in 1995 •  Thomas Register directories •  use agents to locate off-shore manufacturers
  30. 30. manufacturing in 2015 Using agents to locate off-shore manufacturers
  31. 31. packaging in 1995 • trade shows • Yellow Pages • directories
  32. 32. packaging in 2015
  33. 33. marketing in 1995 •  media relations •  word of mouth •  direct mail •  television and radio advertising •  print advertising
  34. 34. marketing in 2015 •  Crowdfunding •  e-mail marketing •  online advertising •  media relations
  35. 35. Retail distribution in 1995 • specialty stores • find reps and distributors • pitch big box stores: Wal-Mart, Costco, Toys R Us, Target, etc. • pitch to QVC and HSN • find licensors
  36. 36. retail distribution in 2015
  37. 37. direct to consumer in 1995 • catalogues • home parties • infomercials
  38. 38. direct to consumer in 2015
  39. 39. logistics in 1995 •  fulfillment house •  garage •  basement
  40. 40. logistics in 2015
  41. 41. payments in 1995 • cash • credit cards • checks
  42. 42. payments in 2015
  43. 43. customer service in 1995 • telephone • snail mail
  44. 44. customer service in 2015
  45. 45. financial management in 1995 • paper accounting • paper banking • book keepers
  46. 46. financial management in 2015
  47. 47. inventory management in 1995 •  larger inventory •  long manufacturing turnaround times
  48. 48. inventory management in 2015 •  smaller inventory •  shorter manufacturing turnaround times
  49. 49. Parting thoughts “The biggest transformation is not in the way things are done, but in who’s doing it. Once things can be done on regular computers, they can be done by anyone. And that’s exactly what we’re seeing happen now in manufacturing.” —Chris Anderson
  50. 50. Parting thoughts “This Maker Movement puts power in the hands of the people to fund, design, prototype, produce, manufacture, distribute, market, and sell their own goods.” — Jeremiah Owyang, Web strategist and industry analyst
  51. 51. is shaping the future of our economy
  52. 52. The numbers are rising…
  53. 53. …because makers have access to more resources
  54. 54. The maker movement is growing local economies
  55. 55. Slideshare.net/thegrommet Please share this presentation with your communities—and help educate and inspire the next wave of Makers, inventors, and entrepreneurs to contribute to the third industrial revolution.
  56. 56. Launching a consumer product in 1995 vs. 2015 Jules Pieri Co-founder & CEO @JulesPieri @TheGrommet

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